12. Extract meaning from data
◦ Using and combining data in ways it has never done before
◦ Finding patterns and correlations in data from all possible sources
◦ Detecting anomalies and changes in known patterns
Transform data of various types into valuable information
◦ As a basis for management decisions
◦ As a basis for data products
◦ That can improve your business in any way
Build and integrate Data Products
◦ Recommendation engines, Prediction models, Automated classification, …
The key point is spotting opportunities to outperform your
competitors using any data available!