This webinar looks at the provider community, their abilities, needs, limitations and tendency to resist change. Few information resources can be successful and cost-effective without the cooperation and support of content providers, and they are unlikely to succeed if their provider community is not on board. Indeed, a strongly resistant provider community can sink even the most elegantly designed information project.

1. Barry Schaeffer - Content Life-Cycle Consulting
Dealing With The Input Providers
April 30th, 2014

2. Experience the DCL Difference
DCL blends years of conversion experience with cutting-edge technology and
the infrastructure to make the process easy and efficient.
• World-Class Services
• Leading-Edge Technology
• Unparalleled Infrastructure
• US-Based Management
• Complex-Content Expertise
• 24/7 Online Project Tracking
• Automated Quality Control
• Global Capabilities

3. Valuable Content Transformed
• Document Digitization
• XML and HTML Conversion
• eBook Production
• Hosted Solutions
• Big Data Automation
• Conversion Management
• Editorial Services
• Harmonizer

4. We Serve a Very Broad Client Base . . .

5. . . . Spanning All Industries
• Aerospace
• Associations
• Defense
• Distribution
• Education
• Financial
• Government
• Libraries
• Life Sciences
• Manufacturing
• Medical
• Museums
• Periodicals
• Professional
• Publishing
• Reference
• Research
• Societies
• Software
• STM
• Technology
• Telecommunications
• Universities
• Utilities

6. Barry Schaeffer
• 50 years of relevant professional experience to planning and change/project
management in today's information world
• Successfully shepherded organizations of all sizes and types through the often
tortuous process of meeting their growing information demands
• Frequent author & presenter in the content life cycle universe; publishing
articles in Datamation, FCW, GCN, Intranet Development Magazine, EMC
Community & CALS Journal. He was new media columnist for Newspapers &
Technology Magazine & is currently a featured columnist for CMSWire
• Specialties: Information life cycle analysis, change management,
organizational response to technology, authoring productivity design,
application of Concurrent Engineering principles to information management.

7. Providers… who are they?
• The raw material for everything you deliver.
• May be located anywhere in the world.
• Not just people who type things.
• Usually know more about their content than you do.
• Are (usually) not hired to feed your systems.
• Have their own set of problems… not yours.
• Can be your best partner or worst nightmare.
…and why should we care?

8. What do you want from them?
Co-operation and discipline!

9. What do you want from them?
• Data with the necessary structure to create your output
products
• Data delivered on-time
• Data with high consistency and low error rates
• Willingness to embrace, and meet, your needs, demands and
schedules
• Willingness to trust you won’t do them in

10. What do they want from you?
To be left alone to do
what they have
always done
If you can’t do that, then…

11. What do they want from you?
• You to accept their data as close as possible to the way they
are comfortable creating it
• You to work hard to cushion the changes to their procedures
and tools
• You to provide funding for any changes you want them to
make
• You to give them plenty of time to change… and a fall-back
plan if it doesn’t go well

12. How should you approach them?
• Start early: whatever happens, it will take time.
• Be transparent: if they sense they are being conned or
ignored, they will push back… hard.
• Respect their current methods and tools
• Plan for minimum impact on their world
• Show them strong software support up front for any changes
in their procedures
• Include them in the design effort: it will reassure them, and
they often have great ideas
• Don’t assume you can tell what to do.

13. What are your Options?
• Take their content as-is and convert/rework it:
(minimum impact for them/highest cost and complexity for you)
• Change their authoring tools to fit your needs:
(XML editors, etc: best for you/biggest changes for them)
• Enhance their current authoring environment to simplify
conversion/minimize cleanup:
(moderate impact on them but favorable for you.)

14. The Challenges
Revisions
Prepare Convert Cleanup FinalAuthor
Revisions Revisions
XML?
XML?

15. Take their content as-is and
convert/rework it:
• Any content can be converted: the difference is in the amount
of clean up and completion required… sometimes virtual re-
authoring
• This is lowest impact but also maximum limit on quality of
resulting content
• Unless you plan to stay with this approach, don’t start it.
Once it works, even poorly, it will become the providers’
method of choice.

16. Change their authoring tools
to fit your needs:
• They are probably using Word or Word Perfect and want to
continue it.
• If you decide (and can) push them into an appropriate
authoring tool, they will resist, so:
• Set up an authoring lab where you can show them tools you are
creating for them
• Make the editor you choose as comfortable as possible up front (never
show it out of the box first.)
• Give them time to adapt; focus on early adopters; and always provide
a fall back for those who need it

17. Enhance their authoring environment to
simplify conversion/minimize cleanup:
• Even word processing can be disciplined to make it easier to
convert.
• Authoring applications can simplify complex structures,
validate input and impose value lists, etc.
• Select your conversion method early so you know how close
you must be to convert successfully.
• Work with providers to encourage them to make revisions to
the final form

18. So… what About Revisions?
• If the output changes after publication, you must revise your
deliverable content
• If you have converted the source to something else… what do
you revise?
• Revise the original, but you must prepare, convert and cleanup each
time.
• Revise the pre-conversion form, but you must still reconvert and
cleanup each time.
• Convince the authors to revise the final form… using the appropriate
editing tool.

19. Conclusions
• Getting from source to deliverable successfully is seldom a
matter of black or white, but finding the right shades of grey.
• You will do it best if you understand each portion, function
and participant going in.
• Starting right and including every participant will insulate you
from mutiny by the authors
• Keep your wits about you, get help where you need it, tread
carefully and you will be successful .

20. Q&A
Linda Morone Cassola
Senior VP of Sales and Marketing
(718) 307-5728
LCassola@dclab.com
Barry Schaeffer
Content Life-Cycle Consulting
(703) 819-2135
Bschaeff@contentlcc.com