Since the beginnings of departmentalised corporate entities, Marketing personnel have maintained a certain familiarity with the phrase, “Last hired, first fired.” This is due in part to the misconceptions of some of the past business leaders who, until the mid-1980′s to 1990′s, did not truly understand the realm of Marketing and how it is critical to the on-going success of a business. When business was struggling, Marketing personnel would be hastily brought in for rescue, then dropped during success. Foresight of five to ten years “from now” is now the understood mode of operations, thus securing earlier and more consistent retention of Marketing employees within knowledgeable companies. Today, the same “learning curve” is blocking true understanding of the cruciality of Information Technology and Information Systems personnel within some organisations.
IT personnel are mistakenly now