The document contrasts characteristics and behaviors that are "above the line" versus "below the line". Being above the line means being honest, respectful, kind, fair and having courage and goals, while below the line involves dishonesty, disrespect, unfairness and cowardice. It emphasizes the importance of staying above the line, as that shows you are a good person who will succeed in goals, while below the line will prevent success and mean people won't take you seriously.