This presentation was developed to introduce small business owners to the world of brand publishing. If "every company is a media company," every company may want a manual for making meaning (and dollars) with media.

1. Bonehook is a brand publishing
company.
We help you find, shape and share your best brand stories.
December 19, 2013

2. Brand storytelling is not new

3. EC=MC is new
"Every company is a media company." -Tom Foremski

4. Owned and Shared Media is new

5. Content connects when it meets prospects
and customers at shared points of interest.

6. For Thule, kiteboarding is a shared point of
interest, not roof racks.

7. For Patagonia, daily life in a mountain town is a
shared point of interest.

8. Red Bull doesn’t bother to sell you a drink,
they sell what the drink does for you.
#lifestyle
#content

9. Content fuels brand experiences and helps create the right
conditions for customer interest and brand loyalty.

10. When your brand content is also the content
people seek, you’re golden.

11. Ted’s Montana Grill points to new Bison Finder
app to connect customers to their food source.
http://www.bisoncentral.com/news/new-app-eases-hunt-delicious-bison-meat

12. Podcasts are
perfect for
going deep.
https://soundcloud.com/blue-bottle-coffee/the-path-to-a-perfect-cup

13. Chuck is great content.
If you're seeking attention, you are competing with Chuck. And Chuck's a handsome devil.

14. Make a human
connection.
Empowered shoppers have all the
pertinent "sales information" at their
fingertips today.
Yet, we continue to do business with the
people we like. So don't be afraid to inject
personality and life into your
communications.
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15. “The real fact of the matter is nobody reads ads, they
read what interests them, and sometimes it’s an ad.”
–Howard Luck Gossage

16. Find me @bonehook
Also, please see http://ContentMtn.com for more on the subject.