Bonehook is a brand publishing
company.
We help you find, shape and share your best brand stories.
December 19, 2013
Brand storytelling is not new
EC=MC is new

"Every company is a media company." -Tom Foremski
Owned and Shared Media is new
Content connects when it meets prospects
and customers at shared points of interest.
For Thule, kiteboarding is a shared point of
interest, not roof racks.
For Patagonia, daily life in a mountain town is a
shared point of interest.
Red Bull doesn’t bother to sell you a drink,
they sell what the drink does for you.
#lifestyle
#content
Content fuels brand experiences and helps create the right
conditions for customer interest and brand loyalty.
When your brand content is also the content
people seek, you’re golden.
Ted’s Montana Grill points to new Bison Finder
app to connect customers to their food source.

http://www.bisoncentral.com...
Podcasts are
perfect for
going deep.

https://soundcloud.com/blue-bottle-coffee/the-path-to-a-perfect-cup
Chuck is great content.

If you're seeking attention, you are competing with Chuck. And Chuck's a handsome devil.
Make a human
connection.
Empowered shoppers have all the
pertinent "sales information" at their
fingertips today.
Yet, we ...
“The real fact of the matter is nobody reads ads, they
read what interests them, and sometimes it’s an ad.”
–Howard Luck G...
Find me @bonehook

Also, please see http://ContentMtn.com for more on the subject.
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Intro to Brand Publishing

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This presentation was developed to introduce small business owners to the world of brand publishing.

If "every company is a media company," every company may want a manual for making meaning (and dollars) with media.

Published in: Marketing, Business, Technology
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Intro to Brand Publishing

  1. 1. Bonehook is a brand publishing company. We help you find, shape and share your best brand stories. December 19, 2013
  2. 2. Brand storytelling is not new
  3. 3. EC=MC is new "Every company is a media company." -Tom Foremski
  4. 4. Owned and Shared Media is new
  5. 5. Content connects when it meets prospects and customers at shared points of interest.
  6. 6. For Thule, kiteboarding is a shared point of interest, not roof racks.
  7. 7. For Patagonia, daily life in a mountain town is a shared point of interest.
  8. 8. Red Bull doesn’t bother to sell you a drink, they sell what the drink does for you. #lifestyle #content
  9. 9. Content fuels brand experiences and helps create the right conditions for customer interest and brand loyalty.
  10. 10. When your brand content is also the content people seek, you’re golden.
  11. 11. Ted’s Montana Grill points to new Bison Finder app to connect customers to their food source. http://www.bisoncentral.com/news/new-app-eases-hunt-delicious-bison-meat
  12. 12. Podcasts are perfect for going deep. https://soundcloud.com/blue-bottle-coffee/the-path-to-a-perfect-cup
  13. 13. Chuck is great content. If you're seeking attention, you are competing with Chuck. And Chuck's a handsome devil.
  14. 14. Make a human connection. Empowered shoppers have all the pertinent "sales information" at their fingertips today. Yet, we continue to do business with the people we like. So don't be afraid to inject personality and life into your communications. 01
  15. 15. “The real fact of the matter is nobody reads ads, they read what interests them, and sometimes it’s an ad.” –Howard Luck Gossage
  16. 16. Find me @bonehook Also, please see http://ContentMtn.com for more on the subject.

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