The document provides details about Puregla Company's business plan. Puregla will be a glass manufacturing company located in Delaware that produces glassware products for retailers, wholesalers, and consumers. The business plan outlines the company's vision, mission, products, marketing strategy, legal structure, financing, and initial management team. The company owners have raised start-up capital through personal savings, loans from friends and suppliers, and financial institutions. If successful, Puregla aims to employ 200 people and expand operations across other regions to maximize opportunities in the glass manufacturing industry.

1. Assignment #6 – Air BnB and other Market Sharing Companies
Instructions: You are required to answer the following
questions. You should save your answers in a Word document
for submission. Please do not repeat the questions on your
answer sheet. Instead, please list the answers
numerically/sequentially by simply utilizing 1, 2, 3, and 4. Each
assignment must have a cover page listing your name, the name
of the assignment, and the date. The cover page does not count
towards the word count. For each assignment, you are expected
to answer the assigned questions in your own words. Each
assignment paper should be at least 250 words. Papers less than
the required 250 words will get zero. This does not mean each
question requires a 250-word response; rather, the total number
of words for answering the questions must total more than 250
words.
Assignment - Read the assigned articles posted on iLearn then
answer the questions/prompts below.
The sharing economy has become a bone of contention as it has
become a disruptive force in numerous industries, particularly
the taxi industry thanks to Uber and Lyft, which has been
protected from competition by state and local laws.
Protectionism, as any Economics 101 student could attest, leads
to poor services, lack of innovation and poor pricing.
Companies like Lyft and Uber have created competition where
it was essentially was non- existent and the existing taxi
industry has been forced to respond to the altered competitive
landscape.
The philosophical debate over Airbnb other aspects of the
sharing economy typically divide along the political (red and
blue) axis. Free market advocates have quickly fallen in love
with these companies, seeing them as the marketplace in action,
while progressives tend to deride the “sharing” economy as an
attack on labor unions that will choke off local government
from the critical tax revenue it garners from traditional hotels.

2. Unsurprisingly, Hillary Clinton has promised to get government
heavily involved in regulating different aspects of sharing
economy companies.
Readings
• Please read the seven (7) articles posted on iLearn regarding
AirBnB and other market sharing companies.
Questions/prompts
Free market advocates have quickly fallen in love with the
market sharing companies (e.g., AirBnB, Uber), seeing them as
the marketplace in action, while progressives tend
to deride the “sharing” economy as an attack on labor unions
that will choke off local government from the critical tax
revenue it garners from traditional hotels.
1. Defend your position: Are you for or against market sharing
companies/economies (free market or progressive) Why or why
not?
2. Is market sharing companies and economies good or bad for
tourism and travelers? Why or why not?
Sample Reflection Paper Format/Outline
· The following outline should be used for your reflection
paper. You are not required to use the titles (e.g., Brief
Introduction, Body, etc.) but should use this general format
when writing your paper.
· Cover Page o Titleofpapertoincludethefollowing: o
Reflection Paper Title o Student Name and ID o Course Title
and Section o Professor Name and Title o Due Date of
Submission
the reader and summarize your reflection of this topic/article.
the assignment. Include 3-4 examples for each prompt o
your comments and main points to the reader. o
reflection paper including the main authors. Use APA style.

3. BUSINESS PLAN
[Your Name], Owner
Date
1. EXECUTIVE SUMMARY
1.1 Product
1.2 Customers
1.3 What Drives Us
2. COMPANY DESCRIPTION
2.1 Mission and Vision Statements
2.2 Principal Members at Startup (In Unit 7 you will expand on
this section to include medium and long term personnel plans
for all team members, including the line staff.)
2.2.1 Using chapter 10 of your text, write the plan, using the
section in Chapter 10 that shows how to introduce each team
member and describe their background and responsibilities. You
will start with the leaders and managers, then discuss other
employees as needed for your company to grow.

4. 2.2.2 Use this spreadsheet to show the planning
Leaders/managers (unit 1)
When needed (number of months/years after opening)
Outside Services Needed
Key Functions

5. Add line staff (Unit 7)

6. 2.3 Legal Structure
3. MARKET RESEARCH
3.1 Industry (from SBA, Business Guides by Industry -
https://www.sba.gov/managing-business/business-guides-
industry, and Bureau of Labor Statistics -

7. https://www.bls.gov/iag/tgs/iag51.htm, )
3.1.1 Industry description
3.2.1 Resources used
3.2 Customers (from SBA site fill in worksheet, then use text
for spreadsheets and follow-up explanations)
Add SBA part here
Then:
Fill in spreadsheet using this example from the text:
Housewife:
Married Couple:
Age:
35–65
Age:
35–55
Income:
Fixed
Income:
Medium to high
Sex:
Female
Sex:
Male or Female
Family:
Children living at home
Family:
0 to 2 children
Geographic:
Suburban
Geographic:
Suburban
Occupation:
Housewife
Occupation:
Varies

8. Attitude:
Security minded
Attitude:
Security minded, energy conscious
Older Couple:
Elderly:
Age:
55–75
Age:
70+
Income:
High or fixed
Income:
Fixed
Sex:
Male or Female
Sex:
Male or Female
Family:
Empty nest
Family:
Empty nest
Geographic:
Suburban
Geographic:
Suburban
Occupation:
White-collar or retired
Occupation:
Retired
Attitude:
Security minded, energy conscious
Attitude:
Security minded, energy conscious
Explain who you are targeting and where they are located

9. beginning with the heading “Customers.” Insert information
here using these guidelines:
Information About Your Target Market – Narrow your target
market to a manageable size. Many businesses make the mistake
of trying to appeal to too many target markets. Research and
include the following information about your market:
Distinguishing characteristics – What are the critical needs of
your potential customers? Are those needs being met? What are
the demographics of the group and where are they located? Are
there any seasonal or cyclical purchasing trends that may impact
your business?
Size of the primary target market – In addition to the size of
your market, what data can you include about the annual
purchases your market makes in your industry? What is the
forecasted market growth for this group? For more information,
see our market research guide for tips and free government
resources that can help you build a market profile.
How much market share can you gain? – What is the market
share percentage and number of customers you expect to obtain
in a defined geographic area? Explain the logic behind your
calculation.
3.3 Competitors (from SBA site fill in worksheet, then use text
for spreadsheets and follow-up explanation)
Then:
Fill in spreadsheet using this example from the text:
Estimated Market Share
Competition 60%
Home Improvements Inc. 30%
Product Line
4

10. 5
Quality
4
5
Technology
4
5
Advertising
2
5
Sales Force
3
5
Distribution
3
4
Price
4
4
Installation
4
5
Ease of Use
4
5
Appearance
3
5
Design
4
5
Useful Life
4
4
Responsiveness
3

11. 5
Availability
1
5
Technical Expertise
4
5
Repair Service
3
5
Efficiency
3
5
Guarantee/Warranty
5
5
On Time Capability
4
5
Industry Reputation
3
5
Write an explanation of your findings using information from
the spreadsheet using these guidelines:
· Market share
· Strengths and weaknesses
· How important is your target market to your competitors?
· Are there any barriers that may hinder you as you enter the
market?
· What is your window of opportunity to enter the market?
· Are there any indirect or secondary competitors who may
impact your success?
· What barriers to market are there (e.g., changing technology,
high investment cost, lack of quality personnel)?

12. 3.4 Competitive AdvantageRead: Sustainable competitive
advantage or temporary competitive advantage: Improving
understanding of an important strategy construct.
3.5 Regulation (use SBA site to fill in blanks, and use
https://www.sba.gov/managing-business/business-law-
regulations as a resource)
4. PRODUCT/SERVICE LINE
4.1 Product or Service
4.2 Pricing Structure
4.3 Product/Service Life Cycle
4.4 Intellectual Property Rights
4.5 Research & Development
5. MARKETING and SALES
5.1 Growth Strategy
· A market penetration strategy.
· A growth strategy. This strategy for building your business
might include: an internal strategy such as how to increase your
human resources, an acquisition strategy such as buying another
business, a franchise strategy for branching out, a horizontal
strategy where you would provide the same type of products to

13. different users, or a vertical strategy where you would continue
providing the same products but would offer them at different
levels of the distribution chain.
· Channels of distribution strategy. Choices for distribution
channels could include original equipment manufacturers
(OEMs), an internal sales force, distributors, or retailers.
· Communication strategy. How are you going to reach your
customers? Usually a combination of the following tactics
works the best: promotions, advertising, public relations,
personal selling, and printed materials such as brochures,
catalogs, flyers, etc.
After you have developed a comprehensive marketing strategy,
you can then define your sales strategy. This covers how you
plan to actually sell your product.
5.2 Your overall sales strategy should include two primary
elements:
· A sales force strategy. If you are going to have a sales force,
do you plan to use internal or independent representatives? How
many salespeople will you recruit for your sales force? What
type of recruitment strategies will you use? How will you train
your sales force? What about compensation for your sales
force?
· Your sales activities. When you are defining your sales
strategy, it is important that you break it down into activities.
For instance, you need to identify your prospects. Once you
have made a list of your prospects, you need to prioritize the
contacts, selecting the leads with the highest potential to buy
first. Next, identify the number of sales calls you will make
over a certain period of time. From there, you need to determine
the average number of sales calls you will need to make per
sale, the average dollar size per sale, and the average dollar size
per vendor.5.3 Communication Strategy
5.3.1 Internet Strategy (from the text)
5.3.1 Tracking ROI form website
5.3.2 Discuss how you will assure ethical practices are being
used in your marketing and selling.

14. 6. FINANCIAL PROJECTIONS6.1 Profit & Loss
Year 1
Year 2
Year 3
Sales
Costs/Goods Sold
GROSS PROFIT
OPERATING EXPENSES
Salary (Office & Overhead)
Payroll (taxes, etc.)
Outside Services
Supplies (Office & Operation)

15. Repairs & Maintenance
Advertising
Car, Delivery & Travel
Accounting & Legal
Rent
Telephone
Utilities
Insurance
Taxes (Real Estate, etc.)

16. Interest
Depreciation
Other Expenses
TOTAL EXPENSES
NET PROFIT BEFORE TAXES
Income Taxes
NET PROFIT AFTER TAX
Owner Draw/Dividends

17. ADJUSTED TO RETAINED
6.2 Cash Flow Complete section 6.3 of your business plan
outline
Pre-Startup
EST.
Year 1
Year 2
Year 3
Cash on Hand
CASH RECEIPTS
Cash Sales
Collections from CR Accounts

18. Loan/Cash Injection
TOTAL CASH RECEIPTS
TOTAL CASH AVAILABLE
CASH PAID OUT
Purchases
Gross Wages
Outside Services

19. Supplies
Repairs & Maintenance
Advertising
Car, Delivery & Travel
Accounting & Legal
Rent
Telephone

20. Utilities
Insurance
Taxes (Real Estate, etc.)
Interest
Other Expenses
SUBTOTAL
Loan Principal Payment

21. Capital Purchase
Other Startup Costs
Reserve and/or Escrow
Others Withdrawal
TOTAL CASH PAID OUT
CASH POSITION
6.3 Balance Sheet
Assets
Start Date:

22. End Date:
CURRENT ASSETS
Cash in Bank
Accounts Receivable
Inventory
Prepaid Expenses
Other Current Assets
TOTAL CURRENT ASSETS
FIXED ASSETS
Machinery & Equipment
Furniture & Fixtures
Leaseholder Improvements

23. Land & Buildings
Other Fixed Assets
TOTAL FIXED ASSETS
(net of depreciation)
OTHER ASSETS
Intangibles
Deposits
Other
TOTAL OTHER ASSETS
TOTAL ASSETS
Liabilities & Equity

24. CURRENT LIABILITIES
Accounts Payable
Interest Payable
Taxes Payable
Notes, Short Term (due in 12 months)
Current Part, Long-Term Debt
TOTAL CURRENT LIABILITIES
LONG TERM DEBT
Bank Loans Payable
Notes Payable to Stockholders
LESS: Short-Term Portion
Other Long-Term Debt

25. TOTAL LONG-TERM DEBT
TOTAL LIABILITIES
OWNER'S EQUITY
Invested Capital
Retained Earnings
TOTAL OWNERS EQUITY
TOTAL LIABILITIES & EQUITY
Customers6.4 Break-Even Analysis
DIRECT COSTS
Fixed Costs ($)
Variable Costs (%)
Cost of Goods Sold

26. Inventory
Raw Materials
Direct Labor
INDIRECT COSTS
Salaries
Supplies
Repairs & Maintenance
Advertising
Car, Delivery & Travel
Rent
Telephone
Utilities

27. Insurance
Taxes
Interest
Depreciation
Other Costs
Total Fixed Costs
Total Variable Costs
BREAK-EVEN SALES LEVEL:
6.5 Financial Assumptions
6.5.1 Assumptions for Profit and Loss Projections
6.5.2 Assumptions for Cash Flow Analysis

28. 6.5.3 Assumptions for Balance Sheet
6.5.4 Assumptions for Break-Even Analysis
Running head: PUREGLA COMPANY’S BUSINESS PLAN
1
PUREGLA COMPANY’S BUSINESS PLAN
4
PUREGLA Company’s Business Plan
Shannon Oberlin
1/03/2018
PUREGLA Company’s Business Plan
Executive Summary
PUREGLA will be a manufacturing company that will produce
all glassware products to the customers. The PUREGLA
Company will sell its products to both retailers and wholesalers,
and it will be located in Delaware in Philadelphia. The primary
targeted audiences of the PUREGLA are the households, car
manufacturers and other consumers of glass products. The
business will expand to other parts of the country with time to
maximize the opportunities in the industry. Paramount Retailers
will also diversify its business operations so that it can tap

29. opportunities that are in other industries apart from the Glass
manufacturing industry in which it intends to operate in. The
business intend to employee 200 employees including top
management team and key personnel when it starts its
operations. The business finances will come from both the
savings and borrowing from both friends and financial
institutions and suppliers.
PUREGLA Company Description
As aforementioned, this will be a manufacturing company in
Delaware.
Vision Statement
PUREGLA Company’s vision is to ensure that manufacturing of
glass products is transformed to reflect the current
technological advancements in the world of business and help to
improve customer service provision.
Mission Statement
The mission of the company is to guarantee that consumers are
exposed to the variety of high-quality glass products so as they
can make their own choice based on their consent and
knowledge of the goods and increase their trust in glass
products.
Company Background
The company that will be located in Delaware was formed after

30. an extensive market research that was conducted by hired
marketers in the region. The location was informed by the
market research, and this is one of the company's strength. To
effectively compete in the already dominated industry, the
company will manufacture various glassware goods to its
customers, and this will be the company competitive advantage.
The idea to invest in the glass products industry was informed
by the owner after several incidents of buying fake glassware in
the region.
Products and Industry
PUREGLA Company will manufacture different glassware
products that will be sold to other value-adding companies and
households. The company will operate in the glass products
manufacturing industry.
Company Marketing Plan
The marketing plan is the critical thing for any organization that
intends to start a business in any industry. The company has
plans to hire 30 marketers who will conduct marketing using the
current technology. The company will also rely on wholesalers
and retailers to market its products.
Legal and Organizational Structures
The company will be a limited liability company that will be
owned by a single family. To initiate its operations, the
company is in the process of acquiring all the legal documents
to operate legally.

31. Company Financiers
From its financial analysis, the company will require initial
capital of about $250000. The company owners have raised
$123000 from their savings. They plan to borrow $50000 from
friends and potential suppliers and the remaining $77000 from
financial institutions and government subsidies.
Start-Up Management and Personnel
As aforesaid, the company will be a family business owned by
two brothers who will be the company owners. They will also
act as the Chief Executive Officer and chief Operating Officer.
The company will have marketing manager in charge of
marketing and Financial Controller in charge of company
finances. The company will have production manager a position
that will be held by one of the business owners. The key
personnel in the company will include the following:
· Operations manager.
· Quality control, safety, environmental manager
· Accountant, bookkeeper, controller
· Office manager
· Receptionist
· Foreperson, supervisor, lead person
· Marketing manager
· Purchasing manager
· Shipping and receiving person or manager
· Professional staffs