Nielsen’s TV Rating system is broken. People under 30 are more likely to watch TV online using a laptop computer, tablet or a mobile phone. This chart shows how inaccurate Nielsen’s data used by the TV industry and TV advertising really is.
4. The law of small numbers...
See Chapter 10…
“Large samples
are more precise
than small
samples.”
“The widespread
misunderstanding of
randomness sometimes
has significant
consequences.”
5. How Netflix and Amazon are changing TV viewing…
The TV industry’s lost generation.
Nielsen (2013) State of the Media, Report, April, p.10.
YouTube
73%
Netflix
17%
Hulu
10%
2013
YouTube
33%
Netflix
62%
Hulu
5%
Sandvine (2013) Global Internet Phenomena Report 1H, 14th May, p.6.
2013
6. For a copy of the original slide and a complete
transcript for this chart visit:
http://www.dataplusinsight.com/nielsen-tv-
measurement.htm