With every emerging marketing channel trend comes new challenges that B2B marketers have to face. The marketing campaign that you run has to be in accordance with these emerging trends. One of the cost-effective and efficient service offerings, email marketing is certain to continue to be a critical part of the digital marketing mix for a considerable amount of time. Let’s look into the following points to see what email marketing trends have emerged so far

1. Email Marketing Trends

2. 1. Email Marketing is an
effective tool for building
sales & relationships

3. 2. Increased mobile
readership

4. 3. Communication is
always a Two-Way Street

5. 4. Social media and email
marketing are two sides of
the same coin

6. 5. Increased focus on
content