IBM Final Project

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IBM Final Project

  1. 1. “THINK” S
  2. 2. International Business Machines CorporationAmerican multinational technology and consulting corporationManufactures and sells computer hardware and software
  3. 3. Goals & ChallengesPrimary Goals: Trial a new media concept, gaineyeballs, build brand and drive awareness
  4. 4. The IBM brand strategy today still leads with the employee
  5. 5. Social Media - InternalBlogs - 17,000 blogs SocialBlue – 70K members WikiCentral –1 million daily page views InnovationJam – 4 Jams, 500,000 participants Media Library – 14 million downloads
  6. 6. Social Media - External 100,000+300,000+ 198,00025,000+ 196,000
  7. 7. IBM Strategic PositionThe Threat Threat of of Entry Substitutes Bargaining Bargaining Intensity Power of Power of of Rivalry Suppliers Buyers
  8. 8. Metrics of successS Profit outperformers focus on business model innovation more frequently than underperformers.S Network plays are keyS Understanding the industry contextS Defining your current positionS Building your capabilities to manage business model innovation
  9. 9. BudgetGlobal Business Services $$$Global Technology Services $$$$$Systems & Technology $$$$Software $$$$Global Financing $Total IBM $27.0 in Billions
  10. 10. TimelineS http://www.youtube.com/watch?v=vJGq_oSb1A8S IBM company is almost in peak every season, but when it release new products or promotion, the peak goes high.

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