Social Media Learnings from Content Marketing World 2014

CONTENT MARKETING
IS A MARKETING TECHNIQUE OF CREATING AND
DISTRIBUTING VALUABLE, RELEVANT AND CONSISTENT
CONTENT TO ATTRACT AND ACQUIRE A CLEARLY DEFINED
AUDIENCE - WITH THE OBJECTIVE OF DRIVING PROFITABLE
CUSTOMER ACTION.
CONTENT MARKETING INSTITUTE

WHY IS CONTENT MARKETING RELEVANT?
SOCIAL MEDIA IS
PART OF DIGITAL
MARKETING
WE ARE THE
MOST ACTIVE
CONTENT
CREATORS IN
THE WORLD
SOCIAL MEDIA
EFFORTS ARE
PROFITABLE AND
MEASURABLE

QUEENS
AND KINGS
OF DIGITAL
MARKETING

WHY WE RULE THE DIGITAL MARKETING KINGDOM?
SHARED MEDIA
(NEEDS CONTENT)
OWNED MEDIA
(NEEDS CONTENT)
PAID MEDIA
(DEFINETELY NEEDS
CONTENT)
360°

PAID MEDIA
OWNED MEDIA
SHARED MEDIA

WE WORK
HARDER THAN
CARMEN
SALINAS
(WE ARE EVERYWHERE)

WE ARE THE MOST ACTIVE CONTENT CREATORS
CONTENT MARKETING SM ADVERTISEMENT
THE BEST OF BOTH
WORLDS

EVERYBODY LOVES CONTENT
+100 POSTS
A DAY
+2,500
POSTS
A MONTH
30,000
PIECES OF
CONTENT
A YEAR
WEB SITE BLOGS FACEBOOK TWITTER INSTAGRAM PINTEREST
*Darwin Zone’s average content creation

WRITE IT DOWN
IF WE ARE THE ONES WHO WORK HARDER IN CONTENT
MARKETING, IF WE ARE THE BEYONCÉS AND CARMENCITAS
OF CONTENT MARKETING, WE SHOULD, OR ACTUALLY, WE
MUST BE THE BEST ONES AT DOING IT. NO EXCUSES.
JOSÉ CORTÉS

HOW DO WE
BECOME THE FRANK
UNDERWOOD OF
CONTENT
MARKETING?

MARKETERS MAIN CONCERN
AROUND 38% OF CONTENT MARKETERS AROUND THE WORLD,
DO NOT KNOW IF THEIR CONTENT IS EFFECTIVE OR IF THEY
ARE DOING IT RIGHT. THIS IS THEIR MAIN CONCERN.
JOE PULLIZZI

HAS A
STRATEGY, A
PLAN
HE WROTE IT
DOWN, FOLLOWED
IT AND IS
CONSTANTLY
REVIEWING IT
PUBLISHES
DAILY
NO LONGER
CREATING
CAMPAINGS, INSTEAD
HE IS WORKING ON
COMMITMENTS
HE IS CREATING
CONTENT FOR JUST
ONE PERSON, NOT
FOR THE MASS
GREAT CONTENT MARKETER DESK

HE IS CONVERTING EVERY
SINGLE PIECE OF CONTENT
INTO A STORY

STORYTELLING
TELLING STORIES IS ACTUALLY MORE EFFECTIVE THAN SHARING BENEFITS
OR TECHNICAL DETAILS WHEN SELLING A PRODUCT. ITS NOT ROCKET
SCIENCE, WHO DOESN’T LOVE A GOOD STORY?
BY CHANGING A SIMPLE STATEMENT (THROUGH A STORY), YOU COULD
CHANGE THE WAY YOUR PRODUCT IS PERCEIVED AND CONSUMED.

STEPS TO
BECOME THE
WALT DISNEY
OF CONTENT
MARKETING

NEVER FORGET
THOSE WHO TELL THE STORIES, RULE THE WORLD.
INDIAN PROVERB

GREAT STORYTELLERS
BUILD SUSPENSE FOSTER
ASPIRATION
HARNESS
DRIVE EMPATHY EMOTION

WRITE EVERY SINGLE DAY. WRITING SHOULD BE ON YOUR JOB DESCRIPTION.
FOCUS ON EMPATHY AND EXPERIENCES, ON RELEVANT AND INSPIRED STORIES.
WRITE WITH A STRONG, UNFORGETTABLE VOICE.
THINK OF ONE PERSON, NO PERSONAS OR SEGMENTS.
MAKE THE CUSTOMER THE HERO OF YOUR STORY.
BECOME A STUDENT OF YOUR FAVORITE STORYTELLERS.
REMEMBER: WHEN YOU HARNESS EMOTIONS, YOU LEAD TO ACTIONS.

ACTIONS MAKE CONTENT
MARKETING (SOCIAL MEDIA)
PROFITABLE AND
MEASURABLE

AND ACCORDING TO KEVIN SPACEY
VIDEO

Social Media Learnings from Content Marketing World 2014

Social Media Learnings from Content Marketing World 2014

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