La Venaria Reale is a grand estate located outside of Turin, Italy that was designated as a UNESCO World Heritage Site. The document describes the history of the estate from its origins in the 17th century as a residence for the Duke of Savoy. It fell into disrepair but underwent a massive 15-year restoration project in the late 1990s. It has since reopened to the public as an exhibition and event center, attracting over 5 million visitors. The estate aims to showcase Italian culture and history through exhibitions, performances, and educational programs.
1. The contents reflect the author's views. The Managing Authority is not liable for any use that may be made of the information contained therein
This project is co-financed by the ERDF and made possible by the
INTERREG IVC programme
La Venaria Reale
2. This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
La Venaria Reale
2
3. This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
La Venaria Reale
La Venaria Reale is a grandiose estate
situated just outside of Turin.
It is an architectural and natural masterpiece
of universal baroque that was enlisted as a
World Heritage Site by UNESCO in 1997.
3
4. This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
80,000-square-meter surface
4
5. This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
The Great Gallery
5
6. This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
50 hectares of Gardens
6
7. This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
3,000-hectare Park of La Mandria
7
8. This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
History
The origins of La Venaria Reale date back
to the mid-17th century, when Duke Carlo
Emanuele II of Savoy decided to build a new
residence to be used by his Court for “leisure
and hunting.”
8
9. This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
History
For over a century and a half several phases
of construction come in succession with
some of the greatest architects of the time:
• Amedeo di Castellamonte
• Michelangelo Garove
• Filippo Juvarra
• Benedetto Alfieri
9
10. This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
History
10
11. This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
History
When Napoleon conquest the Palace, the
period of decadence starts.
First it was transformed in a military building
and for all the XIX and the first part of XX’s
century the army occupied the Palace.
Decorations, furniture, paintings and statues
were stolen and lost.
11
12. This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
History
12
13. This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
History
At the end of the second world war even the
army completely abandoned the Palace.
Everything that remains was plundered by
citizens.
The Palace and Gardens were left in a totally
painfully decay
13
14. This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
History
14
15. This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
History
15
16. This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
Restoration project
In the Late 90s starts the Ambitious “La
Venaria Reale” Project - the Largest Effort
Ever Undertaken in Europe for the Recovery
of the Cultural Heritage, Leading to the
Grand Opening of 2007.
16
17. This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
Restoration project
The restoration takes more than 15 years
and it brings back the Reggia at its originally
majesty giving back to the humanity an
heritage that risked to disappear forever.
17
18. This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
The Clock Tower
18
19. This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
The Clock Tower
19
20. This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
The Palace of Diana
20
21. This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
The Palace of Diana
21
22. This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
The Great Gallery
22
23. This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
Re-open
The Reggia open to public the12 October
2007.
In more than 6 years it has been visited by
over 5 millions of tourists from all over the
world becoming the 5th cultural site more
visited in Italy.
23
24. This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
La Venaria Reale
Today La Venaria Reale is a vast “permanent
cultural project” that offers a wealth of
opportunities to learn, to feel new emotions
and to make new experiences: a
“contemporary court” for you to discover.
24
25. This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
La Venaria Reale
It is a journey through Italy and its glorious
heritage. La Venaria Reale is the Palace of
Italy, icon of beauty and the pleasure of
living.
25
26. This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
La Venaria Reale
In few years it becomes one of the most
important exhibition center at international
level with great and successful exhibitions.
26
27. This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
Exhibitions
27
28. This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
Exhibitions
28
29. This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
Events
La Venaria Reale presents each year a
varied program of exhibitions, performances,
concerts, sporting events, dinners,
conferences, shows and entertainment
29
30. This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
Events
30
31. This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
Events
31
32. This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
Events
Every day La Venaria Reale is different,
every day visitors can discover the art, the
style, the story, the pleasure of living, the
passion, the best of Italy.
32
33. This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
Social network
La Venaria Reale has a network presence on
the main social medias with an active and
continuous growing community
33
34. This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
Social network
Social networks are used for business
promotion and information, involving the
community through interaction.
In the future we plan to initiate specific
crowdsourcing and user generated content
projects to engage web community in the
Reggia’s activities, exhibiting content and
ideas proposed by the community.
34
35. This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
lavenaria.it
35
2001 2003
2005 2008
36. This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
lavenaria.it
36
2011
37. This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
Site structure
Joomla CMS (Content Management
System) developed with PHP + MySql for
managing: text articles, photos and videos.
Redesign and information architecture
revision.
37
38. This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
Home page
38
39. This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
Mega drop down menu
39
40. This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
Calendar with daily agenda
40
41. This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
Photogallery
41
42. This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
Videogallery
42
43. This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
Social network integration
43
44. This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
Mobile app
44
45. This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
The structure
Technology
• HTML 5
• CSS 3
• Javascript
Platforms
• Google Android
• Apple iOS
45
46. This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
Specific content for mobile
46
47. This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
Events calendar
47
48. This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
Videogallery
48
49. This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
Social network integration
49
50. This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
Thanks for your attention
50
www.lavenaria.it