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OLYMPIA CASE STUDY                     Destination Marketing Strategy                             Athens University of Eco...
Day 1                 OLYMPIA CASE STUDY                                Destination Marketing StrategyThis project is co-f...
your expectations for  today?This project is co-financed by the ERDF and made   3possible by the INTERREG IVC programme
Why Marketing                Research is the FIRST                step any Tourism                Destination should take!...
DIGITAL AGENDA FOR NEW                                                   TOURISM APPROACH IN EUROPEAN                     ...
A story              about going              to the grand                    pazarThis project is co-financed by the ERDF...
This project is co-financed by the ERDF and made   7possible by the INTERREG IVC programme
This project is co-financed by the ERDF and made possible by theINTERREG IVC programmeThe contents reflect the authors vie...
This project is co-financed by the ERDF and madepossible by the INTERREG IVC programme
This project is co-financed by the ERDF and madepossible by the INTERREG IVC programme
This project is co-financed by the ERDF and made   11possible by the INTERREG IVC programme
1. Photo                                                      Contest                                                   2....
The Mission of the campaign                     To increase awareness +                    engagement of destination’s    ...
The Goals of the campaign    • To get emails of our target market    • To reach 6000 likes in Facebook page    • To increa...
The Process    •    Take a picture    •    Enter the contest    •    And the winner is…    •    Follow us at online to fin...
3                                                   1                         2This project is co-financed by the ERDF and...
This project is co-financed by the ERDF and madepossible by the INTERREG IVC programme
At ITBThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programme
This project is co-financed by the ERDF and madepossible by the INTERREG IVC programme
This project is co-financed by the ERDF and madepossible by the INTERREG IVC programme
This project is co-financed by the ERDF and madepossible by the INTERREG IVC programme
This project is co-financed by the ERDF and madepossible by the INTERREG IVC programme
On Site RESULTS    Some thousands of ITB visitors pictures for      social media content    Some thousands of individual e...
This project is co-financed by the ERDF and madepossible by the INTERREG IVC programme
This project is co-financed by the ERDF and madepossible by the INTERREG IVC programme
From ITB to now…This project is co-financed by the ERDF and madepossible by the INTERREG IVC programme                    ...
Olympic Torch Lighting                                Olympia, May 10th                                     Step 2 of the ...
This project is co-financed by the ERDF and madepossible by the INTERREG IVC programme                                    ...
Campaign Results                                                      Up to now…This project is co-financed by the ERDF an...
January-March 2012This project is co-financed by the ERDF and madepossible by the INTERREG IVC programme                  ...
ITB March 2012This project is co-financed by the ERDF and madepossible by the INTERREG IVC programme                      ...
April - May 2012                                                   Olympic Flame                                          ...
The Results of the campaign    • Reached 6000 likes on Facebook      page    • Increased page penetration       from -100 ...
This project is co-financed by the ERDF and madepossible by the INTERREG IVC programme                                    ...
Ok with your story,so I can do any campaign      whenever I want?This project is co-financed by the ERDF and madepossible ...
This project is co-financed by the ERDF and madepossible by the INTERREG IVC programme
HOW?This project is co-financed by the ERDF and madepossible by the INTERREG IVC programme
1 MORE S MUST BE ADDED             TO OUR 3S MODEL             (SEA SUN SAND*)This project is co-financed by the ERDF and ...
STRATEGYThis project is co-financed by the ERDF and made                       39                                         ...
Destination Strategy Process                                      1.     Marketing research                               ...
Marketing Research in Olympia                                        1. Marketing research        • A PhD thesis (2011)   ...
Destination Strategy Process                                      1.     Marketing research                               ...
This project is co-financed by the ERDF and made   43possible by the INTERREG IVC programme
This project is co-financed by the ERDF and made   44possible by the INTERREG IVC programme
or The Movie      While they         were       sleepingThis project is co-financed by the ERDF and made   45possible by t...
Movie: The GAP        Gap = visitors’ demographic        profile – providers’ estimate        of tourists’ profileThis pro...
Research FieldThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programme
Ancient Olympia, GreeceAn ancient Greek religious site  dating back 10 centuries B.C.The birth-place of the Olympic  Games...
Research methodology                TOURISTS SURVEY       PROVIDERS SURVEYStudy           determined      using determined...
Research methodology                TOURISTS SURVEY        PROVIDERS SURVEYData            Personal     interview Personal...
Results     Were they     sleeping?This project is co-financed by the ERDF and made   51possible by the INTERREG IVC progr...
Results                                               NATIONALITY           %             35                        32.6  ...
Results …what that means ?These are destination’s tourists                           Providers market for these tourists  ...
Results                                                          AGE          %            35        32.5                 ...
Results …what that means ?These are destination’s tourists                          Providers market for these tourists   ...
Results                                                EDUCATION         %           50                                   ...
Results …what that means ?These are destination’s tourists                          Providers market for these tourist    ...
Results                                          INCOME (monthly)         %           45         41.9           40        ...
Results …what that means ?These are destination’s tourists                          Providers market for these tourist    ...
Results Outline    The REAL Tourist of                             The PERCEIVED Tourist of    Olympia                    ...
The REAL Tourist of    OlympiaThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programme
The PERCEIVED Tourist of    OlympiaThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programme
The REAL Tourist of                            The PERCEIVED Tourist of    Olympia                                        ...
DiscussionThe findings are important for researchers and practitioners,because of:•the significance of demographic charact...
strategic fit    False perceptions lead to ineffective    decision making for    •marketing segmentation    •positioning &...
Where do we go from here ?This project is co-financed by the ERDF and made   66possible by the INTERREG IVC programme
Research Contribution   Importance of primary and timely     marketing research among all     stakeholders in a destinatio...
DIGITAL AGENDA FOR NEW                                                   TOURISM APPROACH IN EUROPEAN                     ...
• http://www.facebook.com/video/video.php?      v=161389313880807This project is co-financed by the ERDF and madepossible ...
This project is co-financed by the ERDF and made   70possible by the INTERREG IVC programme
More on…                       Day 2: Strategic Plan of a                      Destination: Olympia, GreeceThis project is...
Thank you!!!This project is co-financed by the ERDF and madepossible by the INTERREG IVC programme
Email: gzouni@gmail.comThis project is co-financed by the ERDF and made possible by theINTERREG IVC programmeThe contents ...
IF YOU WANT TO READ MORE OF              WHAT WE ARE THINKING…    www.slideshare.net/GeorgiaZouni            www.academia....
OLYMPIA CASE STUDY                     Destination Marketing Strategy                             Athens University of Eco...
Day 2                 OLYMPIA CASE STUDY                                Destination Marketing StrategyThis project is co-f...
Day 2: Strategic Plan of a                 Destination: Olympia, GreeceThis project is co-financed by the ERDF and made po...
The Vision  to help Olympia get the  position it deserves in  people’s mind as a  tourism destinationThis project is co-fi...
Objectives     Increase Overnight stay      Increasing non package tourists’ stay      Increase tourist expenditure at des...
2-3. segmentation- targeting   1st Target Market   1st Target market    French & Germans                              29-4...
This project is co-financed by the ERDF and made   81possible by the INTERREG IVC programme
Positioning Strategy   This market views Olympia as a   Known   Historic and   Well established and visited   Destination ...
NationalityOlympia’s site should be in French and German, apart from EnglishPresence in French and German magazines, Soc...
Gender    Activities for both sexesThis project is co-financed by the ERDF and made   84possible by the INTERREG IVC prog...
Age  Different packages and activities for   young people (youth festival, online-mobile applications ect)  and for fami...
Education    The visitor of this market is demanding    High educational level and needs    Accurate, instant and custo...
Monthly Income Quality assurance, ISO, value, information Promote the activities and events to spend their money! (via i...
Travel Information sourceο προορισμός να κάνει στοχευμένη και δυνατή παρουσία σε(Γαλλικά-Γερμανικά)Social media, forums,...
This project is co-financed by the ERDF and made   89possible by the INTERREG IVC programme
This project is co-financed by the ERDF and made   90possible by the INTERREG IVC programme
This project is co-financed by the ERDF and made   91possible by the INTERREG IVC programme
This project is co-financed by the ERDF and made   92possible by the INTERREG IVC programme
Pentathlon    RevivalThis project is co-financed by the ERDF and made                                                   ht...
•   that Hercules run measured before 776 BBC•   where Alexander the Great competed and lost – his father won (356 BC)•   ...
Thank you!!!   photosThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programme
This project is co-financed by the ERDF and made   96possible by the INTERREG IVC programme
This project is co-financed by the ERDF and made   97possible by the INTERREG IVC programme
Special niche target market                                    Italian     Friends and new couples                       1...
This project is co-financed by the ERDF and made   99possible by the INTERREG IVC programme
Major Target Market                 Non Stayers                   Greek,          German, Italian,                  Women ...
http://www.olympialand.gr/  This project is co-financed by the ERDF and made   101  possible by the INTERREG IVC programme
This project is co-financed by the ERDF and made                                                   http://www.flickriver.c...
Thank you!!!This project is co-financed by the ERDF and madepossible by the INTERREG IVC programme
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Dante destination marketing&communicationstrategy_georgi_zouni

  1. 1. OLYMPIA CASE STUDY Destination Marketing Strategy Athens University of Economic & Business (AUEB) & University of Kent, Adjust Lecturer PhD, University of Piraeus OpenTourism Co-Founder Tourism Summer School Head of Academic CommitteeThis project is co-financed by the ERDF and made possible by theINTERREG IVC programmeThe contents reflect the authors views. The Managing Authority is not liable for any use that may be made of the information contained therein
  2. 2. Day 1 OLYMPIA CASE STUDY Destination Marketing StrategyThis project is co-financed by the ERDF and made possible by theINTERREG IVC programmeThe contents reflect the authors views. The Managing Authority is not liable for any use that may be made of the information contained therein
  3. 3. your expectations for today?This project is co-financed by the ERDF and made 3possible by the INTERREG IVC programme
  4. 4. Why Marketing Research is the FIRST step any Tourism Destination should take!This project is co-financed by the ERDF and made possible by theINTERREG IVC programmeThe contents reflect the authors views. The Managing Authority is not liable for any use that may be made of the information contained therein
  5. 5. DIGITAL AGENDA FOR NEW TOURISM APPROACH IN EUROPEAN RURAL AND MOUNTAIN AREAS Let the journey begin!This project is co-financed by the ERDF and made 5possible by the INTERREG IVC programme
  6. 6. A story about going to the grand pazarThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programme
  7. 7. This project is co-financed by the ERDF and made 7possible by the INTERREG IVC programme
  8. 8. This project is co-financed by the ERDF and made possible by theINTERREG IVC programmeThe contents reflect the authors views. The Managing Authority is not liable for any use that may be made of the information contained therein
  9. 9. This project is co-financed by the ERDF and madepossible by the INTERREG IVC programme
  10. 10. This project is co-financed by the ERDF and madepossible by the INTERREG IVC programme
  11. 11. This project is co-financed by the ERDF and made 11possible by the INTERREG IVC programme
  12. 12. 1. Photo Contest 2. Kids Paintings 3. Facebook setupThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programme
  13. 13. The Mission of the campaign To increase awareness + engagement of destination’s target marketThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programme 13
  14. 14. The Goals of the campaign • To get emails of our target market • To reach 6000 likes in Facebook page • To increase page penetration (reach)This project is co-financed by the ERDF and madepossible by the INTERREG IVC programme 14
  15. 15. The Process • Take a picture • Enter the contest • And the winner is… • Follow us at online to find your photoThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programme
  16. 16. 3 1 2This project is co-financed by the ERDF and madepossible by the INTERREG IVC programme
  17. 17. This project is co-financed by the ERDF and madepossible by the INTERREG IVC programme
  18. 18. At ITBThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programme
  19. 19. This project is co-financed by the ERDF and madepossible by the INTERREG IVC programme
  20. 20. This project is co-financed by the ERDF and madepossible by the INTERREG IVC programme
  21. 21. This project is co-financed by the ERDF and madepossible by the INTERREG IVC programme
  22. 22. This project is co-financed by the ERDF and madepossible by the INTERREG IVC programme
  23. 23. On Site RESULTS Some thousands of ITB visitors pictures for social media content Some thousands of individual emails for email marketing A winner   Highlights page in ITBThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programme
  24. 24. This project is co-financed by the ERDF and madepossible by the INTERREG IVC programme
  25. 25. This project is co-financed by the ERDF and madepossible by the INTERREG IVC programme
  26. 26. From ITB to now…This project is co-financed by the ERDF and madepossible by the INTERREG IVC programme 26
  27. 27. Olympic Torch Lighting Olympia, May 10th Step 2 of the CampaignThis project is co-financed by the ERDF and made possible by theINTERREG IVC programme 27The contents reflect the authors views. The Managing Authority is not liable for any use that may be made of the information contained therein
  28. 28. This project is co-financed by the ERDF and madepossible by the INTERREG IVC programme 28
  29. 29. Campaign Results Up to now…This project is co-financed by the ERDF and made possible by theINTERREG IVC programme 29The contents reflect the authors views. The Managing Authority is not liable for any use that may be made of the information contained therein
  30. 30. January-March 2012This project is co-financed by the ERDF and madepossible by the INTERREG IVC programme 30
  31. 31. ITB March 2012This project is co-financed by the ERDF and madepossible by the INTERREG IVC programme 31
  32. 32. April - May 2012 Olympic Flame Ceremony, OlympiaThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programme 32
  33. 33. The Results of the campaign • Reached 6000 likes on Facebook page • Increased page penetration from -100 to 18.000 person reached from 8 talking about to 300 • Database of 5000+ targeted emailsThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programme 33
  34. 34. This project is co-financed by the ERDF and madepossible by the INTERREG IVC programme 34
  35. 35. Ok with your story,so I can do any campaign whenever I want?This project is co-financed by the ERDF and madepossible by the INTERREG IVC programme
  36. 36. This project is co-financed by the ERDF and madepossible by the INTERREG IVC programme
  37. 37. HOW?This project is co-financed by the ERDF and madepossible by the INTERREG IVC programme
  38. 38. 1 MORE S MUST BE ADDED TO OUR 3S MODEL (SEA SUN SAND*)This project is co-financed by the ERDF and made 38 ΠΑΝΕΠΙΣΤΗΜΙΟ ΠΕΙΡΑΙΩΣpossible by the INTERREG IVC programme
  39. 39. STRATEGYThis project is co-financed by the ERDF and made 39 ΠΑΝΕΠΙΣΤΗΜΙΟ ΠΕΙΡΑΙΩΣpossible by the INTERREG IVC programme
  40. 40. Destination Strategy Process 1. Marketing research 2. Segmentation 3. Targeting 4. Positioning 5. Product 6. Price 7. Place 8. PromotionThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programme
  41. 41. Marketing Research in Olympia 1. Marketing research • A PhD thesis (2011) • 2 Master theses with primary marketing research • A new primary research (2009) • A destination strategic plan (2010) • An MBA thesis in online strategy (2012)This project is co-financed by the ERDF and madepossible by the INTERREG IVC programme
  42. 42. Destination Strategy Process 1. Marketing research 2. Segmentation 3. Targeting 4. Positioning 5. Product 6. Price 7. Place 8. PromotionThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programme
  43. 43. This project is co-financed by the ERDF and made 43possible by the INTERREG IVC programme
  44. 44. This project is co-financed by the ERDF and made 44possible by the INTERREG IVC programme
  45. 45. or The Movie While they were sleepingThis project is co-financed by the ERDF and made 45possible by the INTERREG IVC programme
  46. 46. Movie: The GAP Gap = visitors’ demographic profile – providers’ estimate of tourists’ profileThis project is co-financed by the ERDF and made 46possible by the INTERREG IVC programme
  47. 47. Research FieldThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programme
  48. 48. Ancient Olympia, GreeceAn ancient Greek religious site dating back 10 centuries B.C.The birth-place of the Olympic Games.The location of giant gold Statue of Zeus, one of seven wonders of the worldPlace where Olympic flame is still litAn UNESCO Heritage SiteIt hosts one of the masterpieces of ancient Greek art, Hermes of Praxiteles.
  49. 49. Research methodology TOURISTS SURVEY PROVIDERS SURVEYStudy determined using determined usingpopulation EUROSTAT and Tourism Satellite WTO Account of WTO.Samples National and Lists of the local international tourists, chamber of commerce. 15+ years old. Owners or managers.Sample size 268 95Period 2 months 2 months
  50. 50. Research methodology TOURISTS SURVEY PROVIDERS SURVEYData Personal interview Personal interviewcollection using a questionnaire using structured in 6 languages questionnaireSampling Two stages Random Inventory method samplingResponse 71% 76, 5% response raterate
  51. 51. Results Were they sleeping?This project is co-financed by the ERDF and made 51possible by the INTERREG IVC programme
  52. 52. Results NATIONALITY % 35 32.6 30 25 20 18.418.9 17.9 15.8 14.7 15 13.2 13.2 10.2 10 7.1 7.4 5.3 5 3.2 3.2 0 UK French German Greek Italian Spanish Nederlands Visitors’ actual demographic profile Providers’ estimate of visitors’ profileThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programme
  53. 53. Results …what that means ?These are destination’s tourists Providers market for these tourists but… This project is co-financed by the ERDF and made 53 possible by the INTERREG IVC programme
  54. 54. Results AGE % 35 32.5 30.5 30.5 30 24.4 25 22.8 20 17.9 16 15 9.8 10 4.5 4.9 5 0 19-29 30-39 40-49 50-59 15-18 Visitors’ actual demographic profile Providers’ estimate of visitors’ profileThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programme
  55. 55. Results …what that means ?These are destination’s tourists Providers market for these tourists but…This project is co-financed by the ERDF and made 55possible by the INTERREG IVC programme
  56. 56. Results EDUCATION % 50 44.9 45 40 35 30.3 30 27.2 25.3 25 22.2 20.6 20 16.9 15 10 7.9 4.7 5 0 0 University graduate Postgraduate College graduate University Student Basic Visitors’ actual demographic profile Providers’ estimate of visitors’ profileThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programme
  57. 57. Results …what that means ?These are destination’s tourists Providers market for these tourist but…This project is co-financed by the ERDF and made 57possible by the INTERREG IVC programme
  58. 58. Results INCOME (monthly) % 45 41.9 40 37.8 35 30 26.7 26.5 25 21.1 20 17.2 14.4 14.4 15 10 5 0 3000€ + 1500 - 3000 Less than 800€ 800 - 1499 Visitors’ actual demographic profile Providers’ estimate of visitors’ profileThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programme
  59. 59. Results …what that means ?These are destination’s tourists Providers market for these tourist but…This project is co-financed by the ERDF and made 59possible by the INTERREG IVC programme
  60. 60. Results Outline The REAL Tourist of The PERCEIVED Tourist of Olympia OlympiaBritish FrenchFemale MaleYoung (19-39) Olderholds a university degree uneducatedmonthly income exceeds 3.000euros. Poorer that he really is.This project is co-financed by the ERDF and made 60possible by the INTERREG IVC programme
  61. 61. The REAL Tourist of OlympiaThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programme
  62. 62. The PERCEIVED Tourist of OlympiaThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programme
  63. 63. The REAL Tourist of The PERCEIVED Tourist of Olympia OlympiaThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programme
  64. 64. DiscussionThe findings are important for researchers and practitioners,because of:•the significance of demographic characteristics forconsumers’ buying behaviour•the extensive use of them in market segmentation•the identification of distinctive market segments. This project is co-financed by the ERDF and made 64 possible by the INTERREG IVC programme
  65. 65. strategic fit False perceptions lead to ineffective decision making for •marketing segmentation •positioning & •marketing mix formulation.This project is co-financed by the ERDF and made 65possible by the INTERREG IVC programme
  66. 66. Where do we go from here ?This project is co-financed by the ERDF and made 66possible by the INTERREG IVC programme
  67. 67. Research Contribution Importance of primary and timely marketing research among all stakeholders in a destination Useful tool for management in order to develop a Strategy and propose an ‘integrated solution’ to customers.This project is co-financed by the ERDF and madepossible by the INTERREG IVC programme
  68. 68. DIGITAL AGENDA FOR NEW TOURISM APPROACH IN EUROPEAN RURAL AND MOUNTAIN AREAS REAL IMPACT OF BECOMEOLYMPIAN CAMPAIGNThis project is co-financed by the ERDF and made 68possible by the INTERREG IVC programme
  69. 69. • http://www.facebook.com/video/video.php? v=161389313880807This project is co-financed by the ERDF and madepossible by the INTERREG IVC programme
  70. 70. This project is co-financed by the ERDF and made 70possible by the INTERREG IVC programme
  71. 71. More on… Day 2: Strategic Plan of a Destination: Olympia, GreeceThis project is co-financed by the ERDF and made possible by theINTERREG IVC programmeThe contents reflect the authors views. The Managing Authority is not liable for any use that may be made of the information contained therein
  72. 72. Thank you!!!This project is co-financed by the ERDF and madepossible by the INTERREG IVC programme
  73. 73. Email: gzouni@gmail.comThis project is co-financed by the ERDF and made possible by theINTERREG IVC programmeThe contents reflect the authors views. The Managing Authority is not liable for any use that may be made of the information contained therein
  74. 74. IF YOU WANT TO READ MORE OF WHAT WE ARE THINKING… www.slideshare.net/GeorgiaZouni www.academia.com/georgiazouniThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programme
  75. 75. OLYMPIA CASE STUDY Destination Marketing Strategy Athens University of Economic & Business (AUEB) & University of Kent, Adjust Lecturer PhD, University of Piraeus OpenTourism Co-Founder Tourism Summer School Head of Academic CommitteeThis project is co-financed by the ERDF and made possible by theINTERREG IVC programmeThe contents reflect the authors views. The Managing Authority is not liable for any use that may be made of the information contained therein
  76. 76. Day 2 OLYMPIA CASE STUDY Destination Marketing StrategyThis project is co-financed by the ERDF and made possible by theINTERREG IVC programmeThe contents reflect the authors views. The Managing Authority is not liable for any use that may be made of the information contained therein
  77. 77. Day 2: Strategic Plan of a Destination: Olympia, GreeceThis project is co-financed by the ERDF and made possible by theINTERREG IVC programmeThe contents reflect the authors views. The Managing Authority is not liable for any use that may be made of the information contained therein
  78. 78. The Vision to help Olympia get the position it deserves in people’s mind as a tourism destinationThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programme
  79. 79. Objectives Increase Overnight stay Increasing non package tourists’ stay Increase tourist expenditure at destinationThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programme
  80. 80. 2-3. segmentation- targeting 1st Target Market 1st Target market French & Germans 29-49 Family Travels High Income and EducationThis project is co-financed by the ERDF and made 80possible by the INTERREG IVC programme
  81. 81. This project is co-financed by the ERDF and made 81possible by the INTERREG IVC programme
  82. 82. Positioning Strategy This market views Olympia as a Known Historic and Well established and visited Destination . «Unique Experiences for the family»This project is co-financed by the ERDF and made 82possible by the INTERREG IVC programme
  83. 83. NationalityOlympia’s site should be in French and German, apart from EnglishPresence in French and German magazines, Social media, Fairs. This project is co-financed by the ERDF and made 83 possible by the INTERREG IVC programme
  84. 84. Gender Activities for both sexesThis project is co-financed by the ERDF and made 84possible by the INTERREG IVC programme
  85. 85. Age Different packages and activities for  young people (youth festival, online-mobile applications ect) and for families (funfair, kids room and menu ect)This project is co-financed by the ERDF and made 85possible by the INTERREG IVC programme
  86. 86. Education The visitor of this market is demanding High educational level and needs Accurate, instant and customized informationThis project is co-financed by the ERDF and made 86possible by the INTERREG IVC programme
  87. 87. Monthly Income Quality assurance, ISO, value, information Promote the activities and events to spend their money! (via internet before trip and via flyers at shops or mobile apps )This project is co-financed by the ERDF and made 87possible by the INTERREG IVC programme
  88. 88. Travel Information sourceο προορισμός να κάνει στοχευμένη και δυνατή παρουσία σε(Γαλλικά-Γερμανικά)Social media, forums, e-wom.στρατηγική με άρθρα σε στοχευμένα τουριστικά περιοδικά This project is co-financed by the ERDF and made 88 possible by the INTERREG IVC programme
  89. 89. This project is co-financed by the ERDF and made 89possible by the INTERREG IVC programme
  90. 90. This project is co-financed by the ERDF and made 90possible by the INTERREG IVC programme
  91. 91. This project is co-financed by the ERDF and made 91possible by the INTERREG IVC programme
  92. 92. This project is co-financed by the ERDF and made 92possible by the INTERREG IVC programme
  93. 93. Pentathlon RevivalThis project is co-financed by the ERDF and made http://www.flickriver.com/photos/cathpain/ta 93possible by the INTERREG IVC programme gs/pentathlon/
  94. 94. • that Hercules run measured before 776 BBC• where Alexander the Great competed and lost – his father won (356 BC)• were Plato and Aristotle visited• were Thales died• Where Phidias made one of the 7 wonders• Were is co-financed by the met and discussed and solved their problems This project enemies ERDF and made possible by the INTERREG IVC programme
  95. 95. Thank you!!! photosThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programme
  96. 96. This project is co-financed by the ERDF and made 96possible by the INTERREG IVC programme
  97. 97. This project is co-financed by the ERDF and made 97possible by the INTERREG IVC programme
  98. 98. Special niche target market Italian Friends and new couples 19-29 Graduates 1000-3000 eurosThis project is co-financed by the ERDF and made 98possible by the INTERREG IVC programme
  99. 99. This project is co-financed by the ERDF and made 99possible by the INTERREG IVC programme
  100. 100. Major Target Market Non Stayers Greek, German, Italian, Women 19-29 & 40-49Of all Education & Income LevelsThis project is co-financed by the ERDF and made 100possible by the INTERREG IVC programme
  101. 101. http://www.olympialand.gr/ This project is co-financed by the ERDF and made 101 possible by the INTERREG IVC programme
  102. 102. This project is co-financed by the ERDF and made http://www.flickriver.com/photos/cathpain/ta 102possible by the INTERREG IVC programme gs/pentathlon/
  103. 103. Thank you!!!This project is co-financed by the ERDF and madepossible by the INTERREG IVC programme

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