1. Video Analysis 1 :Alesso - Years
Genre elements Conventions presented in the Call The Shots
Video
Performers/Characters 1 main character (Alesso) with lots of other sub-
– representations, characters throughout the video as it gives an
stereotypes, behaviour, overview of Alesso’s rise to being a world famous DJ
body language, specific
pop stars
Genre Type: The video has a clear linear narrative storyline. Just
Performance, from watching the video once you can see that it is
Narrative or following the story of someone’s life and you know
Conceptual? Are there that it is linear because it is all in order( the start is at
elements of each? the start and the end is at the end etc.)
Describe them.
If there is a narrative,
what type of narrative is
it? (Linear/Non Linear?)
Iconography – props, One of the 1st props on the video is the first keyboard
symbolic codes that Alesso got when he was a kid, this is significant
because it’s what he started his career with.
Setting- mise en scene The video is just set in his home country Sweden, in
Stockholm.
Technical and audio There is no non diegetic sound just diegetic sound of
codes – camera use, the actual music. There is use of very quick camera
editing, lighting, techniques when the camera moves very quickly so
diegetic/non diegetic that you get the effect of being in a club when you
sound, sfx watch the video
Neale’s ‘Mental It does meet expectations because it does show
Machinery’: How does scenes in clubs and at festivals, which are
the text meet audience stereotypical features of dance music videos. Also it
expectations? How does doesn’t meet expectations because it doesn’t show
it conform to convention lots of this happening and it doesn’t show lots of
and/or deviate from alcohol or drugs being taken.
convention?
What ideologies are encoded in the music video? What does the pop genre seem
to say about what it is like to live in the world, as represented in the video?

2. Ideology that is encoded in the music video is that it is hard to get to where you
want to be but if you keep working at it then you will get there.