Line of sight and other theories explained

1. LINE OF SIGHT AND OTHER
THEORIES EXPLAINED

2. EXPLANATION
The theory of the line of sight, also known as (LoS), is based on a simple method of
explaining the path that our eyes take when examining an image.This path is in the
shape of a "Z", going from the top left, to top right, down to the bottom left, and
finally to the bottom right.This is commonly exemplified in magazine
advertisements, including those for promotional use of artists and their albums.
Below is an image explaining the vision path typically taken when observing an
image.

3.  Primary OpticalArea: as the starting point for the readers, this
area highlights the title of the piece of media, either the band
name or the magazine name can be seen here. It can also be
abbreviated down to 'POA'.
 Strong FallowArea: Secondary area viewed, this area usually
features information complimentary to the first, including
things such as a logo
 Weak Fallow area: this is the penultimate section in the 'Z' line
of sight, that typically has information less important, such as
text about the main focus point seen in the POA. In the case of
a magazine advert for an album, this could be the release
date, or the record label that produced the album with the
artist.
 Terminal Area: the last place the reader will view, and includes
information about the artists website or where you can access
the album from.
AREAS

4. EVALUATION
This system is fairly straightforward, and is commonly accepted
because it benefits not only the creator of the advertisement to
look visually intriguing, but it also aids the audience/reader in
their observing process.The four main areas are all essential,
even if some have more important uses. For example, the weak
fallow area may typically feature less crucial information or items
for display, but it is vital to have a direction to lead to the terminal
area.

5. THE GOLDEN RATIO
Defined, the 'Golden Ratio' is a mathematical ratio that is used to create
aesthetically pleasing objects used throughout history, in all areas of design, from
architecture to artists. Below is an example of the diagram applied when creating a
product.This theory argues that placing objects along the arc towards the spiral
placed at the primary area that your want the observer to look. Simplified, it works
as a long subliminal road towards the point of interest.