2. Introduction to Location-Based
Ad
Advertising based on the actual location of the
person, often determined through GPS on a mobile
device.
Developing on the concept employed by vehicle-
recovery system, such as LoJack, and geo-fencing
system, similar to Mobile Chaperone Service from
Verizon.
This is not ground breaking or new development,
but merely a development of previously existing
technology.
There are merits, such as serving advertisement
relevant and appropriate in terms of time and
3. The State of Mobile Advertising
SMS advertising is
already prevalent in
other countries,
especially in Europe.
Early researches
suggest that it might be
even more effective in
the United States.
Increase in popularity
of smart phones have
only increased the
advertising opportunity
through mobile
4. The Future of Mobile
Advertising
Mobile is becoming huge for advertising.
6 months ago almost 0% of smart-phone owners purchased
anything through their mobile device. Approximately 40% of smart-
phone owners have engaged in m-commerce today.
Location-Based Advertising through SMS could potentially
lead to gigantic cross-channel effect of driving people to
physical stores.
Google has apparently won a patent regarding this
location-based advertising on March 16, 2010.
They apparently submitted the patent request way back in 2004.
Look to see more companies engaging in location-based
advertising.
North Face just announced that they will begin location-based SMS
advertising this year.
5. Examples of Mobile Advertising
Starbucks in JCPenney in Arby’s in
Spain United States United
States
6. My Approach to Travlogue
I have already begun exploring ways to get placed
into one of these services, but it doesn’t seem like
there is a straight forward way of getting on a list.
It seems like the two big companies that offer this SMS-
advertising service are Placecast and Condilink.
I am reaching out to an expert in this field whose name I
will reveal next time (I just want to run it by him to make
sure he is okay with it) to experiment with getting on this
list.
I will be testing the validity and accuracy of the
technology’s location-based-ness and what kind of
advertising it offers.
In other words, looking at the geographical
locations/range where the advertising is triggered and
the content of advertisement.
