This document provides an overview of a presentation on SWOT analysis. It begins with an introduction to SWOT analysis, including its meaning, history, and framework. It then discusses prerequisites, advantages, and various applications of SWOT analysis at the organizational level. The document provides examples of constructing SWOT matrices and analyzing strengths, weaknesses, opportunities, and threats. It also shares fictional case studies and lessons learned from an old fable character. The presentation aims to demonstrate how to effectively utilize SWOT analysis in strategic planning.

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4. WELCOME TO ALL
TO THIS SESSION ON
SWOT ANALYSIS
By
Allah Rakha Saghir
Courtesy: AEPAM
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5. BROAD LAYOUT OF OUR TALK
1. Meaning and nature of SWOT Analysis
2. Prerequisites of SWOT Analysis
3. Major advantages of SWOT Analysis
4. SWOT Analysis at organizational level
5. Matching and Strategies in SWOT Analysis
6. SWOT Matrix
7. Team building and SWOT analysis
8. Lessons from an old fable
9. CHAND ANOKHAY SWOT ANALYSES
‫م‬‫ظ‬‫ن‬‫ی‬‫ئ‬‫ج‬‫ی‬
ّ
‫ک‬‫ن‬‫اک‬‫وچ‬‫ی‬‫اب‬‫ج‬‫ن‬‫پ‬
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6. BUT
SUB SWAL
SAATH SAATH
And
NO ODHAR

7. Life, whether professional or personal, is not
as simple as it appears to us.
Factors are continuously changing as seen
in the opening slide
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On the meaning of SWOT Analysis
Also known as SWOC Analysis

10. SWOT ANALYSIS: BACKGROUND
SWOT Analysis:
• Has been under use since the emergence of Hazrat-
e-Insaan
• Formally credited to Albert Humphrey, who did
research work on it during the 60s and 70s using
data from 500 companies;
• He widely used framework for organizing and using
data and information gained from situational
analysis;
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11. SWOT
AnalysisThreats
Oppurtunities
Strengths
Weakness
What is SWOT Analysis?
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12. STRENGTHS
Internal and External
Conditions of SWOT Analysis:
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WEAKNESSES
}Internal conditions
OPPORTUNITIES
THREATS
}External conditions
Presence of attributes
that can help
Absence of certain
strengths
External favourable
environment
External unfavourable

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Internal
origin
External
origin
HELPFUL
IN ACHIEVING OBJECTIVES
HARMFUL
IN ACHIEVING OBJECTIVES
STRENGTHS
TTHREATS
WEAKNESSES
OPPORTUNITIES

14. PRE-REQUISITE FOR SWOT ANALYSIS:?
STRATEGIC PLANNING
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To achieve targets, SWOT ANALYSIS will have to be
incorporated into the strategic planning for your
Institution/organization
2023
2019
2017
2021

15. MAJOR ADVANTAGES OF SWOT ANALYSIS
• Generates useful information
• Discovers cushion/flexibility
• Ensures participatory process
• Reduces costs
• Facilitates in achievement of objective
• Brings good name to you and your
organization
By
Increasing strengths and
opportunities, and minimizing,72 15

16. CAUTION
• SWOT analysis can be very subjective.
• Do not rely too much on it.
• Two people rarely come up with the
same final version of a SWOT analysis.
• Use it as a guide and not as a
prescription 72 16

17. LET’S HAVE SWOT ANALYSIS OF OUR
OWN SCHOOLS/ORGANIZATIONS
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Participants to contribute

18. Strengths:
JOT DOWN POSITIVE ATTRIBUTES THAT CAN HELP
YOU E.G.
• School resources and capabilities
• Good results
• Academically strong staff members
• Technical know-how
• Head’s own level of confidence
• …… 72 18

19. Weaknesses:
ABSENCE OF CERTAIN STRENGTHS. FOR
EXAMPLE:
• Lack of confidence
• Mutual non-cooperation in staff rather leg-pulling
• Non-technical approach or out-dated technology
• Can’t adjust according to quickly changing
environment.
• Non tolerance
• ….
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20. Opportunities:
EXTERNAL FAVOURABLE ENVIRONMENT, FOR
EXAMPLE:
• People want new programs, which you can start
• Attractive package of new technology by an IT
company
• Community talks very high of your institution
• Some well-to-do people are ready to help the school
• …….
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21. Threats:
ADVERSE EXTERNAL FACTORS, FOR
EXAMPLE:
• Parents start losing interest in school
programme/s
• Opening of competing/rival institution/s
• Your rival colleague has become EDO
• ……
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22. 8-STEP PROCEDURE OF SWOT ANALYSIS
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1. List your strengths.
2. List your weaknesses.
3. List available opportunities
4. List threats you face
WHAT NEXT?

23. EIGHT-STEP PROCEDURE OF SWOT ANALYSIS
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5. Match Ss with Os and list
the resulting S-O strategies.
6. Match Ws with Os and list
the resulting W-O strategies.
7. Match Ss with Ts and list
the resulting S-T strategies.
8.Match Ws with Ts and list
the resulting W-T strategies.

24. STRENGTHS:
Previous good results
OPPORTUNITIES:
New admissions
ahead
WEAKNESSES:
Academically
Poor staff
S-O STRATEGY:
Attract new stdts wrt
your previous results
THREATS: Some
pvt schools start
functioning
STRENGTHS:
Previous good
results
W-O STRATEGY:
Tr. Training during
holidays
S-T STRATEGY:
Attract kids’ parents
WRT previous results
OPPORTUNITIES:
Training program
ahead
WEAKNESSES:
Poor results
THREATS:
Political opponent
elected as MPA
W-T STRATEGY:
Start PR, & innovative
ptograms
Construction of SWOT Matrix:
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25. Let us listen to the two very famous and well
known characters of an old fable and see how they
did their SWOT ANLYSIS
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49. But how?
Just by following what has been
discussed today by these geat
educationists in this beautiful hall.
Let us go back and re-plan everything afresh.
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He became wiser
The Hare became stronger
because
he had come to know that he had been foolish.
He had come to know his weaknesses
because
ALSO EVALUATE THE ROLE OF TORTOISE

51. LET US HAVE CONSULTATION
WITH
SOME OTHER PERSONS
AND SEE HOW THEY DID THEIR
SWOT ANALYSIS
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53. ‫ک‬ ‫س‬ِ‫ا‬‫ں۔‬‫ی‬‫ہ‬‫ن‬‫ات‬‫ن‬‫ی‬‫کوب‬‫سی‬‫ی‬َ
‫ا‬‫ی‬
‫سی۔‬‫ی‬
َ
‫ت‬
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‫ک‬ ‫س‬ِ‫ا‬‫ں۔‬‫ی‬‫ہ‬‫ن‬‫ات‬‫ن‬‫ی‬‫کوب‬‫سی‬‫ی‬َ
‫ا‬‫ی‬
‫سی۔‬‫ی‬
َ
‫ت‬

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I think let’s
have series
of meetings
for analyzing
the situation.
Do you mean
‘SWOT
Analysis’?

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Try to make a guess about their SWOT analysis.
What could be the outcome of this gufto shoneed?

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63. Let’s learn some lesson from them and start
working as a good team for converting
threats and weaknesses into strengths and
opportunities
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Do SWOT Analysis of your institution and
try to anticipate your success with
the help of following formula

65. ANY
QUESTION/POINT/OBSERVATION/
CLARIFICATION
BEFORE WE MOVE ON
LIGHTER PART OF
THIS PRESENTATION
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66. FOUR MORE
SWOT ANALYSES
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67. 1. SWOT Analysis by a Student:
OBJECTIVE: To get through the exam
Strengths: Poetic temperament, noble deeds
Weaknesses: Carelessness in studies, care-free life
Opportunity: Enough time for preparation
Threats: Books, question papers
Strategy: ?????? 72 67

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69. 2. SWOT Analysis by a Young Baba Jee:
OBJECTIVE: To maintain good health
Strengths: Confidant, innovative
Weaknesses: Bus thori cee buzdili
Opportunity: Aaj ghar mn roknay wala koi nhn
Threats: Koi chote vote lag sakti he
Strategy: ??????
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70. SWOT Analysis by a Young Baba Jee
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Strategy: ???
‫دے۔‬‫ن‬‫رہ‬‫اں‬‫ر‬‫پ‬‫ھڈ‬‫چ‬‫ل‬‫چ‬
‫ٹ‬‫ن‬‫ی‬‫پ‬‫ی‬‫س‬‫ی‬‫ٹ‬‫ار‬‫پ‬‫ی‬‫کوئ‬ ‫دا‬‫ام‬‫پ‬‫ی‬‫ا‬
‫لوے۔‬‫کھ‬‫پ‬‫و‬‫ہ‬‫ن‬

71. 3. SWOT Analysis by a Citizen:
OBJECTIVE: To solve conveyance problem
Strengths: Confidant, innovative
Weaknesses: Loves dumping old machinery parts
Opportunity: No driving licence needed
Threats: Exposure to traffic hazards
Strategy: ??????
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73. Mas’ala hal karnay kay lieay is ne apne wsaail
mn rehte hue kese SWOT Analysis kia?
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75. 4. SWOT Analysis by Santa Singh
OBJECTIVE: Kisi ke saath rabita kerna
Strengths: Confidant, Khoobsoorat
Weaknesses: Parrosan
Opportunity: Jab parrosi ghar nah ho
Threats: Parrosi ki wapsi kisi bhi waqt
Strategy:…….BUS MOHTAT ANDAZ MAIN ….
LET’S COME BACK TO OUR OWN
SWOT ANALYSIS72 75

76. Do undertake SWOT Analysis and then
give cooperation to others and take
cooperation from others to achieve the
objectives of your organization.
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79. ‫ک‬ ‫از‬‫م‬‫ک‬ ‫ھے‬‫ج‬
ُ
‫م‬‫ے‬‫ی‬‫ل‬ ‫کے‬‫ے‬‫ون‬‫ہ‬‫اب‬‫ی‬‫م‬‫ا‬‫ک‬‫م‬
‫ے؟‬‫ہ‬‫رورت‬‫ض‬‫کی‬ ‫ت‬ّ‫م‬‫ہ‬‫ی‬‫ئ‬‫ت‬‫ک‬
‫اور‬ ‫سی‬‫ک‬ ‫ے‬‫ی‬‫پ‬ ‫آ‬‫و‬‫ت‬‫ہ‬‫ت‬‫پ‬‫ں‬‫ی‬‫ہ‬‫ن‬‫اگر‬
‫ں۔‬‫ی‬‫ہ‬‫ے‬‫ی‬‫ھ‬‫چ‬‫و‬
ُ
‫ت‬‫سے‬
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Challenges for the participants

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‫ک‬‫ر‬‫اد‬‫ن‬‫ں‬‫ی‬‫م‬‫ا‬‫ع‬ُ‫د‬‫ی‬‫ئ‬‫پ‬‫ا‬‫ی‬‫ئ‬‫پ‬‫ا‬‫ا‬‫ی‬‫ھ‬
‫اوہ۔۔‬
‫ی‬‫ئ‬‫گ‬ ‫ی‬‫ہ‬‫رہ‬‫و‬‫ت‬‫م‬‫ظ‬‫ن‬

83. THANK YOU VERY MUCH
AND
ALLAH HAFIZ
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