Social Media Part II: Best Practices and Strategy for Channels

1,727 views

Published on

A short introduction to the most important social media channels, some stats, ways to use these channels. Also an overview of how Social Media fits into your overall marketing strategy and 6 steps to creating a sound Social Media Strategy Plan.

Published in: Technology, Business
2 Comments
5 Likes
Statistics
Notes
No Downloads
Views
Total views
1,727
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
96
Comments
2
Likes
5
Embeds 0
No embeds

No notes for slide

Social Media Part II: Best Practices and Strategy for Channels

  1. 1. Social Media Part II exploring the social media landscape @danielspronk daniel@totalexperience.nl @erwinelling erwin@totalexperience.nl
  2. 2. Channel categories 1. Social networks 2. Communication 3. Media
  3. 3. 1. Social Networks LinkedIn, Facebook, Hyves
  4. 4. Linked
  5. 5. LinkedIn online business profiles platform for networking platform for recruitment
  6. 6. Stats 51 million users as of November ’09 28% senior executives the Netherlands: • ranks #16 in November 09 • approx. 1,5 million users
  7. 7. Profiles Personal branding
  8. 8. Business Networks Stay up-to-date of what happens in your network
  9. 9. Platform for networking Communities formed around events and topics
  10. 10. Recruitment Platform Recruitment tools, Recruiment Campaigns etc.
  11. 11. Company Branding Increased visibility and targeting for your company
  12. 12. Hyves online personal profiles platform for relational interaction largest Dutch social network
  13. 13. Stats 9,4 million users 6,5 billion monthly pageviews 350K daily scraps
  14. 14. Dutch Government Campaign 7 million views within 7 days
  15. 15. Data research campaign Perfect platform for targeting youth
  16. 16. Facebook online personal activity platform for sharing emotions and information largest social network in the world (excl. China)
  17. 17. Stats 300+ million users 25% age 35+ >150% growth the Netherlands, November ’09: • site ranks #8 • 1,6 million users
  18. 18. Activity stream Focused on (popular) friends activity
  19. 19. SAS’ Facebook Page Company branding on Facebook
  20. 20. PALMs Facebook Page Product launch on Facebook
  21. 21. 2. Communication
  22. 22. Blog Platforms
  23. 23. Company blogs
  24. 24. Personal (employee) blogs
  25. 25. micro-blogging
  26. 26. Stats 50 million users 9 million users added each month 150 million visits 80% use is mobile
  27. 27. Tweet like a blog post, but just 140 characters
  28. 28. Activity Stream What are your friends saying?
  29. 29. Companies on Twitter Press releases, customer interaction etc.
  30. 30. Executives on Twitter Personal/Company Branding, customer interaction etc.
  31. 31. 3. Media
  32. 32. Stats 1 billion views a day 700K views a minute #3 site in the Netherlands
  33. 33. Branded Channels Company branding, analytics and monitoring tools
  34. 34. 3M’s Branded Channel Campaigns with support for competitions
  35. 35. Royal Dutch Navy Branded Channel Example
  36. 36. Stats 23 unique monthly visitors 60 million monthly views the Netherlands: • 500K+ monthly views • 200K+ monthly visits
  37. 37. Slideshare the ‘YouTube of presentations’
  38. 38. Company Profiles Example: Adobe for their product Acrobat
  39. 39. Company Profiles Example: Aegon Bank
  40. 40. Want to jump on?
  41. 41. Social Media part of your Online Marketing Strategy
  42. 42. MARKETING CHANNELS E-mail lists Natural search (SEO) ASSETS Corporate website GOALS Recruitment Social media Virals website Online strategy portal Paid Search (PPC) Campaign website Social Media Banners
  43. 43. Social Media just another marketing channel?
  44. 44. 1. Public Relations
  45. 45. Local Dutch Police Departments Using twitter for news distribution
  46. 46. 2. Customer Service
  47. 47. Dutch ISP UPC Web care team is more effective than call center
  48. 48. 3. Loyalty-building
  49. 49. Create evangelists Turning negative experiences in wow experiences
  50. 50. 4. Recruiting
  51. 51. Deloitte Long term social media strategy
  52. 52. Deloitte Long term social media strategy
  53. 53. Deloitte Long term social media strategy
  54. 54. Deloitte Long term social media strategy
  55. 55. Deloitte Long term social media strategy
  56. 56. Dutch Hospital Short term campaign using social media
  57. 57. 5. Networking 5: NETWORKING
  58. 58. LinkedIn Answers Connect with peers, build your brand
  59. 59. 6: THOUGHT-LEADERSHIP 6. Thought Leadership
  60. 60. Thought Leadership share, share, share
  61. 61. be insightful always be about solutions ask questions about the future share important research reveal field insights be responsive
  62. 62. AND CUSTOMER ACQUISITION!
  63. 63. What does Social Media cost?
  64. 64. 1. It takes people 2. It takes technology 3. It takes time
  65. 65. Social Media Channels activity content & media Your Blog Investment in people and technology
  66. 66. Social Media development trajectory PORTAL & Your Blog BRANDED CHANNELS Investment in people
  67. 67. Portal & Branded Channels Traffic Traffic Traffic Traffic BLOG Corporate PORTAL Website Traffic Traffic Traffic Traffic
  68. 68. 6 steps for a sound Social Media strategy
  69. 69. 6 steps for your Social Media plan 1. Learn 6. Measure 2. Listen 3. Set Goals 5. Execution 4. Plan
  70. 70. 1. Learn what is Social Media?
  71. 71. 2. Listen what’s happening around your brand?
  72. 72. 3. Set Goals part of your overall marketing strategy
  73. 73. 4. Plan Who, what, which channels, trajectory
  74. 74. 5. Execution don’t forget offline!
  75. 75. 6. Measure set metrics aligned to your goals
  76. 76. 6 steps for your Social Media plan 1. Learn 6. Measure 2. Listen 3. Set Goals 5. Execution 4. Plan
  77. 77. Total Experience can help you with: Social Media Strategic Plan Social Media Training Social Media Policy Channel Training (Twitter, LinkedIn etc.) Consultancy and Support services Development (ie. Social Media News Room) Analytics services
  78. 78. @danielspronk daniel@totalexperience.nl @erwinelling erwin@totalexperience.nl

×