Social Media Part II: Best Practices and Strategy for Channels
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A short introduction to the most important social media channels, some stats, ways to use these channels. Also an overview of how Social Media fits into your overall marketing strategy and 6 steps to creating a sound Social Media Strategy Plan.
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Social Media Part II: Best Practices and Strategy for Channels
- 1. Social Media Part II exploring the social media landscape @danielspronk daniel@totalexperience.nl @erwinelling erwin@totalexperience.nl
- 2. Channel categories 1. Social networks 2. Communication 3. Media
- 3. 1. Social Networks LinkedIn, Facebook, Hyves
- 4. Linked
- 5. LinkedIn online business profiles platform for networking platform for recruitment
- 6. Stats 51 million users as of November ’09 28% senior executives the Netherlands: • ranks #16 in November 09 • approx. 1,5 million users
- 8. Business Networks Stay up-to-date of what happens in your network
- 9. Platform for networking Communities formed around events and topics
- 10. Recruitment Platform Recruitment tools, Recruiment Campaigns etc.
- 11. Company Branding Increased visibility and targeting for your company
- 13. Hyves online personal profiles platform for relational interaction largest Dutch social network
- 14. Stats 9,4 million users 6,5 billion monthly pageviews 350K daily scraps
- 15. Dutch Government Campaign 7 million views within 7 days
- 16. Data research campaign Perfect platform for targeting youth
- 18. Facebook online personal activity platform for sharing emotions and information largest social network in the world (excl. China)
- 19. Stats 300+ million users 25% age 35+ >150% growth the Netherlands, November ’09: • site ranks #8 • 1,6 million users
- 20. Activity stream Focused on (popular) friends activity
- 22. SAS’ Facebook Page Company branding on Facebook
- 24. PALMs Facebook Page Product launch on Facebook
- 25. 2. Communication
- 26. Blog Platforms
- 27. Company blogs
- 29. micro-blogging
- 31. Stats 50 million users 9 million users added each month 150 million visits 80% use is mobile
- 32. Tweet like a blog post, but just 140 characters
- 33. Activity Stream What are your friends saying?
- 34. Companies on Twitter Press releases, customer interaction etc.
- 35. Executives on Twitter Personal/Company Branding, customer interaction etc.
- 36. 3. Media
- 38. Stats 1 billion views a day 700K views a minute #3 site in the Netherlands
- 39. Branded Channels Company branding, analytics and monitoring tools
- 40. 3M’s Branded Channel Campaigns with support for competitions
- 41. Royal Dutch Navy Branded Channel Example
- 43. Stats 23 unique monthly visitors 60 million monthly views the Netherlands: • 500K+ monthly views • 200K+ monthly visits
- 44. Slideshare the ‘YouTube of presentations’
- 45. Company Profiles Example: Adobe for their product Acrobat
- 46. Company Profiles Example: Aegon Bank
- 47. Want to jump on?
- 48. Social Media part of your Online Marketing Strategy
- 49. MARKETING CHANNELS E-mail lists Natural search (SEO) ASSETS Corporate website GOALS Recruitment Social media Virals website Online strategy portal Paid Search (PPC) Campaign website Social Media Banners
- 50. Social Media just another marketing channel?
- 52. Local Dutch Police Departments Using twitter for news distribution
- 54. Dutch ISP UPC Web care team is more effective than call center
- 56. Create evangelists Turning negative experiences in wow experiences
- 57. 4. Recruiting
- 58. Deloitte Long term social media strategy
- 59. Deloitte Long term social media strategy
- 60. Deloitte Long term social media strategy
- 61. Deloitte Long term social media strategy
- 62. Deloitte Long term social media strategy
- 63. Dutch Hospital Short term campaign using social media
- 65. LinkedIn Answers Connect with peers, build your brand
- 66. 6: THOUGHT-LEADERSHIP 6. Thought Leadership
- 67. Thought Leadership share, share, share
- 68. be insightful always be about solutions ask questions about the future share important research reveal field insights be responsive
- 70. What does Social Media cost?
- 71. 1. It takes people 2. It takes technology 3. It takes time
- 72. Social Media Channels activity content & media Your Blog Investment in people and technology
- 73. Social Media development trajectory PORTAL & Your Blog BRANDED CHANNELS Investment in people
- 74. Portal & Branded Channels Traffic Traffic Traffic Traffic BLOG Corporate PORTAL Website Traffic Traffic Traffic Traffic
- 75. 6 steps for a sound Social Media strategy
- 76. 6 steps for your Social Media plan 1. Learn 6. Measure 2. Listen 3. Set Goals 5. Execution 4. Plan
- 77. 1. Learn what is Social Media?
- 78. 2. Listen what’s happening around your brand?
- 79. 3. Set Goals part of your overall marketing strategy
- 80. 4. Plan Who, what, which channels, trajectory
- 81. 5. Execution don’t forget offline!
- 82. 6. Measure set metrics aligned to your goals
- 83. 6 steps for your Social Media plan 1. Learn 6. Measure 2. Listen 3. Set Goals 5. Execution 4. Plan
- 84. Total Experience can help you with: Social Media Strategic Plan Social Media Training Social Media Policy Channel Training (Twitter, LinkedIn etc.) Consultancy and Support services Development (ie. Social Media News Room) Analytics services
- 85. @danielspronk daniel@totalexperience.nl @erwinelling erwin@totalexperience.nl