Online advertising and marketing

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Online advertising and marketing

  1. 1. Seminar GoalTo provide you with information onusing online marketing techniques topromote and advertise their business. 1 1
  2. 2. What is “Internet Marketing”? 2 2
  3. 3. Internet MarketingDefinition: Internet marketing refers to strategies to promote your business online.  It is important to remember that any Internet marketing strategy should be part of your overall marketing strategy.  This includes online and traditional offline marketing. 3 3
  4. 4. Popular Methods of Online Marketing1. Search Engine Optimization2. Online Display advertising3. Email Marketing4. Social Media Strategies 4 4
  5. 5. Search Engine Optimisation (SEO) 5 5
  6. 6. SEO tips1. Keyword rich content2. Relevant content3. Use images to complement text4. As many external links as possible (links pointing to you)5. Connected to Social media.6. Always drive traffic to your website7. Well organized and simple 6 6
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  8. 8. What is Online Display Advertising?Definition: Online display advertising can be defined as using the Internet as an advertising medium (i.e. promotional messages appear on other websites and/or search engine results pages). 8 8
  9. 9. Cornwall Standard Freeholder 9
  10. 10. LocalOttawa.com 10
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  14. 14. Facebook Advertising•Location•Age•Sex•Keywords (appear in your users profile)•Education•Workplace•Relationship status•Relationship interests•Languages 14
  15. 15. What is e-mail Marketing?E-mail marketing is a form of direct marketing which uses e-mail as ameans of communicating commercial or fundraising messages to anaudience. In its broadest sense, every e-mail sent to a potential orcurrent customer could be considered e-mail marketing. However, theterm is usually used to refer to: Sending e-mails with the purpose of enhancing the relationship of amerchant with its current or previous customers and to encouragecustomer loyalty and repeat business. Sending e-mails to a specific target audience with the purpose ofacquiring new customers. Adding advertisements to e-mails sent by other companies to theircustomers. 15
  16. 16. What is e-mail Marketing?Benefits • Highly Targeted: dynamic, personalized content • Immediate: shorter lead times • Test and Refine: ensuring optimal results through continues improvement. • Measurable: effectiveness of campaigns (ROI).Greater insight into customer behavior. • Reach: unlimited distribution globally, infinitely scalable • Better conversion rates: seamless – uninterrupted process from prospect to customer in a matter of clicks. • Cost effective: fast acting, flexible focused campaigns equals maximum return on investment. 16
  17. 17. E-mail Tips & Techniques1. Use a high impact subject line.2. Make sure your web address appears early. Provide a link to a relevant landing page.3. Identify the user’s pain quickly. Use a classic problem/solution format.4. Write with enthusiasm 17
  18. 18. Social Media MarketingDefinition: Social Media Marketing is an approach to marketing your business by using electronic social media to raise visibility and to promote products and services. Social media are primarily Internet and mobile-based tools for sharing and discussing information. They are a collaborative way of using the web to enhance creativity and knowledge exchange. 18 18
  19. 19. Popular Sites 19 19
  20. 20. Other Forms of Social Networking Blogging A blog is a website (maintained by an individual or organization) where people post entries of commentary, or other material such as graphics or video. Web Syndication (RSS) A form of syndication in which a section of a website is made available for other sites to use. Social Bookmarking Refers to saving web links to websites that you want to remember and/or share with other people. You can save these bookmarks for yourself, or share with others. 20 20
  21. 21. • The phenomenon • Half of Canadians are on Social Networks (17 million) • 50% of online Canadians visit once per week • 40% visit every day • 35% say their time spent has increased • 86% of 18-34 year old • 66% of 35-54 are on • 40% of 55 plus as well • 37% of women visit every day (24% of men) • The trends Companies are implementing social media strategies We non longer look for information, it finds us. Explosion of things that use location (foursquare) ROI will be measured, and it will matter 21
  22. 22. www.businessenterprisecentre.ca 22
  23. 23. Questions? Bernard Charlebois (613) 720-0248Bern.charlebois@gmail.com 23

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