Project tko (1)

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danielsong15

Government & Nonprofit

HOW BIG IS THE MARKET ?
LARGE & INCLUSIVE

Revenue created a aloneEst. Revenue created by the
gaming industry in Malaysia
RM7 Billion

EDUCATION : VARIES
CUSTOMERS’ BACKGROUND
INCOME : RESPECTABLE
LOCATION : CITY TASTES : ADVENTURE

STRENGTHS
● RECOGNISABLE APPROACH
● AFFORDABLE
● ESTABLISHED BUSINESS
MODELS
WEAKNESS
● LITTLE VARIETY OF CHOICE
● Old-fashioned.
● CATERED TO SPECIFIC
GROUPS

HYPE
Publicising Next Level
Advertising
Events

Flash mobs create insane amount of
IMMERSIVE atmosphere, publicity, and
curiosity

Slots/Stations Pricing/half hour
Pokemon 30 40
FPS 24 60
Breakout 10 20
Tetris 10 20
Pricing scheme

Management Strategies
MANAGEMENT STRATEGIES

The business entity shall be a
PARTNERSHIP between all 4
shareholders

Jun Zhang (CEO)
Terence.T
Shi Zhang 1
(Marketing)
Daniel S.
Shi Zhang 2 (Technological
Development)
Daniel T.
Shi Zhang 3
(Finance)
Seet
Lu Zhang (Human Resources)
Lian Zhang (Senior Handlers)
Zhan Shi (Handlers)

START - U P
C A P I T A L
X15 M
Financial Plan
14.9 M:

35 35
Revenue : Revenue :
35
O.Cost :
Profit :
Revenue :
Profit :Profit:
O.Cost :
1st Year 3rd Year2nd Year
2.24 MIL
O.Cost : 0.912 MIL
3.15 MIL 7.7 MIL
0.97 MIL
6.73 MIL 11.15 MIL
12.25 MIL
1.1 MIL
Pay : Pay : Pay :
Forecasted Results
1000
35
Profit :

REFERENCE
1. ALTON, L. (2015, March 18). 6 Critical Questions Your Business Plan Must Answer.
Entrepreneur Magazine, 8-8.
2. Berry, T. (2006). Chapter 7 : Management Team. In Hurdle: The Book on Business Planning
(6th ed., p. 49). United States of America: Palo Alto Software.
3. Sylt, C. (2014, July 14). The Secrets Behind Disney's $2.2 Billion Theme Park Profits. Retrieved
March 19, 2015, from http://www.forbes.com/sites/csylt/2014/07/14/the-secrets-behind-
disneys-2-2-billion-theme-park-profits/
4. Ender's game [Motion picture on DVD]. (2014). United Kingdom: Blitz Film & Video
Distribution.
5. Avila, W. (2015, March 18). Disneyland Jacks Up Ticket Prices, Suspends Sales of Annual
Pass. NBC Southern California. Retrieved March 19, 2015, from http://www.nbclosangeles.
com/news/local/Disneyland-Ticket-Prices-Go-Up-Southern-California-Annual-Pass-
California-Adventure-259741621.html

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Project tko (1)

2. +

3. TETRIS

4. PONG

7. HOW BIG IS THE MARKET ? LARGE & INCLUSIVE

8. Revenue created a aloneEst. Revenue created by the gaming industry in Malaysia RM7 Billion

9. EDUCATION : VARIES CUSTOMERS’ BACKGROUND INCOME : RESPECTABLE LOCATION : CITY TASTES : ADVENTURE

10. WHO ARE OUR COMPETITORS ?

11. STRENGTHS ● RECOGNISABLE APPROACH ● AFFORDABLE ● ESTABLISHED BUSINESS MODELS WEAKNESS ● LITTLE VARIETY OF CHOICE ● Old-fashioned. ● CATERED TO SPECIFIC GROUPS

12. MARKETING STRATEGIES

13. IMMERSIVE REALITY

14. UNIQUE EXPERIENCES

15. HYPE Publicising Next Level Advertising Events

16. Flash mobs create insane amount of IMMERSIVE atmosphere, publicity, and curiosity

17. IN GAME CURRENCY & PURCHASABLE ITEMS

18. Slots/Stations Pricing/half hour Pokemon 30 40 FPS 24 60 Breakout 10 20 Tetris 10 20 Pricing scheme

19. Management Strategies MANAGEMENT STRATEGIES

20. The business entity shall be a PARTNERSHIP between all 4 shareholders

21. Jun Zhang (CEO) Terence.T Shi Zhang 1 (Marketing) Daniel S. Shi Zhang 2 (Technological Development) Daniel T. Shi Zhang 3 (Finance) Seet Lu Zhang (Human Resources) Lian Zhang (Senior Handlers) Zhan Shi (Handlers)

22. START - U P C A P I T A L X15 M Financial Plan 14.9 M:

23. 35 35 Revenue : Revenue : 35 O.Cost : Profit : Revenue : Profit :Profit: O.Cost : 1st Year 3rd Year2nd Year 2.24 MIL O.Cost : 0.912 MIL 3.15 MIL 7.7 MIL 0.97 MIL 6.73 MIL 11.15 MIL 12.25 MIL 1.1 MIL Pay : Pay : Pay : Forecasted Results 1000 35 Profit :

24. REFERENCE 1. ALTON, L. (2015, March 18). 6 Critical Questions Your Business Plan Must Answer. Entrepreneur Magazine, 8-8. 2. Berry, T. (2006). Chapter 7 : Management Team. In Hurdle: The Book on Business Planning (6th ed., p. 49). United States of America: Palo Alto Software. 3. Sylt, C. (2014, July 14). The Secrets Behind Disney's $2.2 Billion Theme Park Profits. Retrieved March 19, 2015, from http://www.forbes.com/sites/csylt/2014/07/14/the-secrets-behind- disneys-2-2-billion-theme-park-profits/ 4. Ender's game [Motion picture on DVD]. (2014). United Kingdom: Blitz Film & Video Distribution. 5. Avila, W. (2015, March 18). Disneyland Jacks Up Ticket Prices, Suspends Sales of Annual Pass. NBC Southern California. Retrieved March 19, 2015, from http://www.nbclosangeles. com/news/local/Disneyland-Ticket-Prices-Go-Up-Southern-California-Annual-Pass- California-Adventure-259741621.html

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