2. 
$18 Billion Entertainment Industry

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40% increase from 2006
Demographics
Fastest growing group: 50+ (25%)
 Average age: 33
 40% of all gamers are women
 Boys under 17: 23%
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Increase in sales during recession

3. 
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Launched November 22, 2005
Developed by Microsoft
Predecessor of Xbox
3 versions: Arcade, Premium, Elite
Seventh Generation Video Game Console

4. 
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Processor - 3.2 GHz PowerPC with 3 dualthreaded processor cores (Xenon)
GPU – ATI-Based Custom Processor (Xenos)
Clock Speed – 500 MHz
Video RAM - Up to 512 MB GDDR3 system
RAM (700 MHz) plus 10 MB embedded DRAM
(eDRAM) frame buffer
Video Resolution - 16:9 widescreen 720p, 1080i,
1080p (will down sample to standard definition)

5. 
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Sound - Supports 5.1 Dolby Digital Sound
Network - Bandwidth of 22.4 GB per second
WMV HD and M-PEG 2 decoder
Drives – 12x dual-layers DVD; HD DVD drive
offered as $179 add-on (for movies only)
Storage - 60 GB of hard drive storage

6. 
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Controllers (Wireless or non Wireless)
Wireless Gaming Receiver
Messenger Kit
Universal Media Remote
Steering Wheel
Guitar
Head Set
Live Vision Camera
Detachable Hard Drives
Memory Units
Intercoolers

7. 
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Online Multiplayer Gaming and Digital Media
Delivery Service
Release Date: November 2002
8 million users today
Game achievements, score, reputations
Xbox Live Marketplace
“Gamertags”
“Trueskill”

8. 
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Large Game Database
Online Capabilities

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Netflix
Entertainment System
Graphics

9. 
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Launched November 17, 2006
Predecessor of Playstation 2
Developed by Sony
Seventh Generation Video Game Console

10. 
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Cell Microprocessor
3 GHz Power Processing Elements
GPU is NVIDIA G70
Blu Ray, DVD, and CD drives

11. 
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Sixaxis Controller
BD Remote
Playstation Eye
Digital Video Recorder
Ethernet Cable
Power Cable
USB Cable
Composite Video/Audio
Cable

12. 
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Downloadable and Updatable Software
Xross Media Bar

13. 
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Unified On line Service
Playstation Store
Playstation Network
Playstation Portable connectivity

14. 
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High Price
Lack of Game choice
#8 in top 21 screw ups according to PC World

15. 
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Connectivity
Personalization
Download Capabilities
Shopping
Up Load Capabilities
Networking
Playstation Home

16. 
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Launched September 14th, 2006
Developed by Nintendo
Seventh Generation Video Game Console
Successor to the Game Cube

17. 
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Secure Digital Cards
CPU IBM power PC based “broadway”
GPU ATI “Hollywood”
512 MB

18. 
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Motion sensing capability
Accelerometer and Optical Sensor technology
Remote control based design
Bluetooth

19. 
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Wii Homebrew
Linux
Twilight Hack

20. 
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Wii connect24
Downloadable content
Friend Codes
Pay and Play

21. Choice-Supportive Bias
 a tendency to retroactively ascribe positive
attributes to an option one has selected

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Wii owners favored the Wii
Xbox 360 owners favored the Xbox 360
PS3 owners favored the PS3

22. Compatibility concerns

backward compatibility (ability to play games
from older console versions)

PS3 has dropped backward compatibility

Microsoft's Xbox 360 can play older Xbox games, but each
game requires its own software emulator (which can be
downloaded from Microsoft)

The Nintendo Wii can accept GameCube games, plus its
Virtual Console feature lets you play downloaded games
from even older systems like Sega Genesis.

23. 
Consider the games

Who will be playing?

Are you interested in extras like online
gaming or playing movies?

Consider capacity

24. Nintendo Wii
PROS:

Motion-detection game controllers

Fun for groups

Also plays old Nintendo games

Physical Therapy Tool
CONS:
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Online gaming cumbersome

Battery life in controllers
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No CD or DVD playback

25. Microsoft Xbox360
PROS:
 Realistic, high-tech graphics
 User-friendly interface
 Wide game selection
CONS:
 No Wi-Fi capability
 Reliability issues on older consoles
 Oversized power supply

26. Sony PlayStation 3
PROS:

Has built-in Blu-ray player

High-definition graphics

Realistic, immersive games

Quiet operation
CONS:

Expensive

No backwards compatibility

Online play not as good as Xbox 360

Fewer game titles than Xbox 360

27. 
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Over 22 million units sold Worldwide
13 million in United States
6 million in Europe
1 million in Japan

28. 
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16.84 million worldwide
5 million in the United States
5 million in Europe
2.5 million in Japan

29. 
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World Wide-34 million units
America- 15 million Units
Japan- 7 million units

30. 
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-Nintendo Wii leads worldwide sales with 34
million
-Nintendo Wii leads US sales with 15 million,
Xbox 360 coming at 13 million
Nintendo Wii leads Japan with 7 million
Xbox 360 leads Europe with 6 million

31. 
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-Nintendo Wii appeals to all ages, has multiple
accessories and desired game play
-Gaming Consoles expanding to all levels of
technology, user appeal
-Music, DVD, Online gaming, Photos