LoveThyChef food delivery for healthy chef prepped dinners that need up to 10 min of oven cooking.

1. LoveThyChef

2. LoveThyChef is a food delivery
for healthy weeknight dinners,
freshly prepped by our chefs,
from local & organic produce,
and ready to eat in minutes

3. The weeknight dinner.
Busy London professionals are overworked, out of time
and lack any motivation to cook at home
Where’s the pain point?

4. The weeknight dinner revolves
around takeaways & ready meals

5. 1) A weekly rotating menu of healthy dinners,
2) freshly prepped each day by our chefs,
3) always ready to eat in 5-10 minutes,
4) and delivered Mon - Fri between 6-9pm
So how can we help?

6. Our website
- Process orders online
- Auto rotating menus
- Personal chef profiles
- Ratings & reviews
- Tags for each dish
- Responsive design

7. Business Model
By removing the heat element from traditional takeaway,
we can restructure the food delivery value chain
to create a more cost effective & scalable model.

8. This means we’re able to operate with...
than any other takeaway in the world
Single Kitchen Less staff Less drivers

9. We take inspiration from SF based
dinner delivery Munchery
• Raised over $40m
• Single commercial kitchen
• Deliver 6,000 meals a day
• With only 50 delivery drivers
Market Validation

10. Our Competition
Selection unhealthy
Overwhelming choice of
similar cuisine
Bottom line:
Unhealthy
Proper restaurant delivery
Only restaurants within
2 miles, can get very costly
Bottom line:
Too costly
Affordable price £4-5
Preservatives, additives,
flavour enhancers, processed
Bottom line:
Low quality
Affordable price £5-7
Static selection of food,
no fresh ingredients
and no immediate delivery!
Bottom line:
Repetitive

11. Our vision is to sell our “gourmet ready meals” in shops
and kiosks inside London Underground stations.

12. Our Traction
Operational for 12 weeks
(only 2 delivery drivers, 7 mile radius)
- 100+ active customers
- 25+ sales a day
- 20% week on week sales growth
- 40% customer retention
- repeat customers purchase avg x2 / week

13. How we look on Twitter

14. Trained chef to Michelin standard,
Catering Manager at London
Olympics, Private chef to pop
musician “Pink”
Founder of We Are Spectacular
ex-Marketing Director at
Pret A Manger and Yo Sushi!
Int. Marketing Director at JustEat
ex-CRM manager at TopTable
BSc Business Management
Previous founder of eatro.com,
3 years in tech recruitment
BSc Accounting, MSc Finance
Previous founder of eatro.com,
p2p marketplace for sharing
homemade food
Andrew Rantell
Mark McCulloch Tess Tucker
Bar Segal
Non-Exec Director Team:
Daniel Kaplansky
Our Team
Co-founder, CEO Co-founder, Head of FoodCo-founder, COO

15. Funding
We’re looking for £150k SEIS funding to fit
our kitchen & scale our service in London
(We have £50k committed from a business angel)

16. The Numbers
Kitchen rent £3,000
Kitchen staff £5,000
Drivers £4,000
Produce £6,000
Packaging £1,000
Admin £3,000
Marketing £2,000
Total: £24,000
Monthly expenses - to reach breakeven
(100 meals a day)

17. The Numbers
We forecast this funding to take us beyond breakeven,
and to reach 500 meal sales a day (10,000/month)
Projected revenue: 10,000 x £10 = £100,000
Projected expenses: = £80,000
Net monthly profit: = £20,000

18. www.LoveThyChef.co.uk