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Design	
  Cultures	
  and	
  Anticipation:	
  	
  
When	
  Design	
  Shapes	
  Possible	
  Futures	
  
	
  
	
  
	
  
	
  1.	
  	
  Design	
  and	
  Anticipation	
  	
  
Anticipation	
  and	
  design	
  are	
  both	
  future-­‐oriented	
  activities,	
  although	
  they	
  usually	
  operate	
  in	
  
different	
  environments	
  and,	
  as	
  a	
  consequence,	
  their	
  aims	
  and	
  means	
  are	
  (partially)	
  different.	
  
Design	
  cultures	
  are	
  able	
  to	
  go	
  beyond	
  the	
  existing	
  ambience;	
  they	
  innovate	
  by	
  shaping	
  
objectives	
  and	
  indicating	
  directions	
  of	
  change.	
  Design	
  cultures	
  overlap	
  with	
  futures	
  studies	
  in	
  
many	
  different	
  ways:	
  both	
  are	
  future-­‐oriented,	
  both	
  serve	
  people	
  and	
  social	
  institutions,	
  both	
  
deal	
  with	
  uncertainty,	
  fuzziness,	
  complexity	
  and	
  cultural	
  issues.	
  Both	
  design	
  and	
  futures	
  
studies	
  negotiate	
  the	
  needs	
  of	
  different	
  stakeholders,	
  aiming	
  at	
  developing	
  more	
  complete	
  
and	
  integral	
  viewpoints.	
  
Topics	
  of	
  interest	
  include,	
  but	
  are	
  not	
  limited	
  to	
  
• theoretical	
  reflections	
  and	
  case	
  studies	
  on	
  the	
  cooperation	
  between	
  design	
  disciplines	
  
(product,	
  communication,	
  services,	
  interior	
  design	
  and	
  architectural	
  design	
  and	
  technology)	
  
and	
  futures	
  studies	
  
• histories	
  of	
  design	
  and	
  architecture	
  that	
  have	
  anticipated	
  future	
  directions	
  
• methods	
  and	
  tools	
  to	
  anticipate	
  within	
  design	
  practices	
  (trends,	
  scenarios,	
  design	
  fiction,	
  
etc.)	
  
• visualization	
  and	
  projection	
  of	
  the	
  possible	
  future	
  within	
  enterprises	
  (Advanced	
  Design	
  
case	
  studies).	
  
	
  
2.	
  	
  Proponents	
  	
  
Manuela	
  Celi	
  (Politecnico	
  di	
  Milano)	
  
Daniele	
  Fanzini	
  (Politecnico	
  di	
  Milano)	
  
Elena	
  Formia	
  (Università	
  di	
  Bologna)	
  
	
  
	
  3.	
  Relevant	
  information	
  
• To	
  submit	
  an	
  abstract	
  to	
  this	
  workshop	
  send	
  a	
  mail	
  to	
  designanticipation2015@gmail.com	
  
before	
  30	
  April	
  2015.	
  
• Further	
  information	
  on	
  the	
  conference	
  is	
  available	
  
from	
  http://www.projectanticipation.org	
  
• Session’s	
  speakers	
  should	
  register	
  and	
  pay	
  the	
  conference	
  fee:	
  
• Early	
  registration	
  (before	
  1	
  September	
  2015):	
  €	
  150	
  
• Late	
  registration	
  (from	
  1	
  September	
  2015):	
  €	
  200	
  
	
  
4.	
  Important	
  dates	
  
• Abstract	
  submission:	
  30	
  April	
  2015	
  
• Acceptance	
  notification:	
  15	
  May	
  2015	
  
• Final	
  program:	
  30	
  June	
  2015	
  
• Early	
  registration:	
  Before	
  1	
  September	
  2015	
  
• Deadline	
  registration:	
  20	
  October	
  2015	
  
	
  
	
  

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Design Shapes Possible Futures

  • 1.   Design  Cultures  and  Anticipation:     When  Design  Shapes  Possible  Futures          1.    Design  and  Anticipation     Anticipation  and  design  are  both  future-­‐oriented  activities,  although  they  usually  operate  in   different  environments  and,  as  a  consequence,  their  aims  and  means  are  (partially)  different.   Design  cultures  are  able  to  go  beyond  the  existing  ambience;  they  innovate  by  shaping   objectives  and  indicating  directions  of  change.  Design  cultures  overlap  with  futures  studies  in   many  different  ways:  both  are  future-­‐oriented,  both  serve  people  and  social  institutions,  both   deal  with  uncertainty,  fuzziness,  complexity  and  cultural  issues.  Both  design  and  futures   studies  negotiate  the  needs  of  different  stakeholders,  aiming  at  developing  more  complete   and  integral  viewpoints.   Topics  of  interest  include,  but  are  not  limited  to   • theoretical  reflections  and  case  studies  on  the  cooperation  between  design  disciplines   (product,  communication,  services,  interior  design  and  architectural  design  and  technology)   and  futures  studies   • histories  of  design  and  architecture  that  have  anticipated  future  directions   • methods  and  tools  to  anticipate  within  design  practices  (trends,  scenarios,  design  fiction,   etc.)   • visualization  and  projection  of  the  possible  future  within  enterprises  (Advanced  Design   case  studies).     2.    Proponents     Manuela  Celi  (Politecnico  di  Milano)   Daniele  Fanzini  (Politecnico  di  Milano)   Elena  Formia  (Università  di  Bologna)      3.  Relevant  information   • To  submit  an  abstract  to  this  workshop  send  a  mail  to  designanticipation2015@gmail.com   before  30  April  2015.   • Further  information  on  the  conference  is  available   from  http://www.projectanticipation.org   • Session’s  speakers  should  register  and  pay  the  conference  fee:   • Early  registration  (before  1  September  2015):  €  150   • Late  registration  (from  1  September  2015):  €  200     4.  Important  dates   • Abstract  submission:  30  April  2015   • Acceptance  notification:  15  May  2015   • Final  program:  30  June  2015   • Early  registration:  Before  1  September  2015   • Deadline  registration:  20  October  2015