presentazione di un Project Work nell'ambito delle B-Corporation a cura della Professoressa Cristina Mele titolare della cattedra di Governo ed Etica di impresa dell'università di Napoli Federico II.

1. WAMI • Water with a mission | www.wa-mi.org

2. WAMI • Water with a mission | www.wa-mi.org

3. WAMI • Water with a mission | www.wa-mi.org
He’s willing to switch brand for a
more sustainable one
He thinks that companies should
also take there responsability,
and be socially active
He’s willing to pay 40%more for a
responsible water brand
The new customers is…

4. WAMI • Water with a mission | www.wa-mi.org

5. WAMI • Water with a mission | www.wa-mi.org
WAMI first builds the water project
and then recovers the investment
through the sale of its bottles.

6. WAMI • Water with a mission | www.wa-mi.org
With our trusted partners, we
look for a community in need
and start our project by
studying the underground
aquifers to find a safe and
sustainable water source.
We donate financial support for
every bottle we produce to
build or restore water points
and to train local leaders to
manage the new water source.
At the end of every program,
we continue to monitor the
results and the impacts on the
local community to make sure
the water source is
sustainable.
Your purchase of WAMI funds
our project and makes it a
sustainable model that can
scale, bottle after bottle -
source after source. With
every bottle of WAMI you
buy, you help a person in
need.

7. WAMI • Water with a mission | www.wa-mi.org
Every single bottle has a
Qr-code wich allows you to
see exaclty the project you
are crontributing to.

8. WAMI • Water with a mission | www.wa-mi.org
People served:
791 Children / 350 Teachers & Village habitants
Completion date:
31st May 2016
Giving Partner:
Lifewater International
People served:
53 families / 459 people
Expected date of completion:
November 2017
Giving Partner:
Fondazione ACRA

9. WAMI • Water with a mission | www.wa-mi.org

10. WAMI • Water with a mission | www.wa-mi.org
Profit maximization
Social value
maximization

11. WAMI • Water with a mission | www.wa-mi.org
Foundation,
Association,
Companies,
international and
local partners.
• Marketing
• Project building
• Sales
• R&D
• Supply chain
Logic:
«Buy one, give one»
WAMI is an ethical and
sustainable alternative in
the market of bottled
water (and much more
then this).
• Brand
Customer relation based
on a strong engagement,
that turns into loyalty to
the brand.
Retail
Ho.Re.Ca.
E-commerce
Mass market
Social responsible
consumer, with a medium-
high spending power.
The consumer wants to
show his willingness to
contribute and to have a
social impact, thanks to a
cooler and innovative
donation system.• Social projects
• B-Corp certification
• Marketing
• Planning
• Creating and financing new projects
• Sale of bottled water
• Sale of urban bottle
• Engagement
• Self-satisfaction
B2B – B2C
For every WAMI purchase,
you donate 100 liters of
clean water to a person in
need.

12. WAMI • Water with a mission | www.wa-mi.org