2. different classes, not just mingle. Sit in many of them, take
Contributors
HE Voices community notes and then think about which one you want to use in
2010/2011 your way. What you can do that the person did it and
Danica Purg worked very well. He really has to care not about being a
Which are the qualities a school manager should hero teacher; he has to really care about what they are
Danica Purg absolutely possess?
Service orientation is certainly number 1. Then I taking away.
2010 Dean of the Year
President of the IEDC - Bled would say that the leader of a school has to have a very
School of Management, good international network. Because of this international James Thomas
Slovenia What was your biggest challenge in this position, as dean?
network, I got these professors and met some great people
President of CEEMAN I took over right after the building opened and my
like Peter Drucker. Then, I think this leader has to be like
biggest challenge was making sure that we have developed
J.B. Kassarjian any other leader and has to have personal integrity, ethical
a sense of community, a sense of identity, a sense of
Ph.D. Harvard University behavior, has to set an example for others. You have to set
Management professor purpose, a sense of self, doing the things that create a sense
an example in everything. I would summarize that: the
Babson College, USA of climate that is when people want to come to work.
school leader has to have all the qualities that any leader in
The identity piece is very, very important. People leave that
James Thomas any other business has to have. In a business school, a
behind, they think it’s numbers, think it’s a goal, it’s
Dean, Professor of private school, you have also to be more business oriented,
Information Sciences and production, it’s curriculum, it’s scheduling, but in the end it
deal more with the market, be tight to customers, create
Management is a group of people that need to have some sense of
Smeal College of Business the needs of the business people.
purpose. And I think we’ve done pretty well at that.
Penn State University, USA
Arvind Rangaswamy
J.B. Kassarjian
Which are the characteristics of an excellent teacher? Arvind Rangaswamy
Senior Associate Dean for There’s no one effective way of being a teacher. How does you team works with the business community?
Research and Faculty Do researchers go and look for companies to work with or
There are many, many different styles that can be very companies come to you?
Professor of Marketing
effective, or can be ineffective. I think the key idea that I’ve All of those things. We have a center of
Smeal College of Business
Penn State University, USA discovered from teaching teachers is that whatever you try development - they raise funds for the university, so they are
to do as a teacher, it has to fit your hat. Don’t try to do highly connected to all the companies and most importantly,
Andrew Krebs CEOs of companies and chairmen and people like that. Penn
what they’re doing. Take things that fits your hat, it has to
Director of Marketing &
be you, you can’t imitate. You can take ideas from many State has the highest number of CEOs in the Fortune
Public Relation
Smeal College of Business different teachers, I tell young teachers to sit in very company top for many years. We have 9 or 10 of the
Penn State University, USA Fortune 500 companies whose CEO’s are Penn State alumni.
3. Andrew Krebs
If you would have to draw a marketing strategy for a fresh
business school, what would that be? List three actions.
I think it’s important to invest in technology
resources in creating resources towards arriving at a
website before you do anything else. This positions your
institution in a way that is impressive and relevant to
Ms. Daniela Staicu perspective students. And once you get that foundation in
place, then you can spread you wings and start looking at
2010 – 2012 (expected) what were the other places that we need to be involved and
Academy of Economic Studies
PhD, Management places that we are involved. Social media obviously has been
Bucharest - Romania
growing rapidly, so what’s your presence in terms of
2003 – 2007 Facebook and how can you use Facebook, and YouTube and
Academy of Economic Studies
Faculty of Business Administration in Twitter to deliver your message to new audiences and also
foreign languages, French for graduates who come to your programs to keep them
BA, Business Administration
Bucharest - Romania connected. And then depending on the resources of the
Sept. 2010 institution I think we don’t just rely on people coming and
Penn State University, USA finding us, but reaching out and being attractively,
Smeal Business of College
Developing Managerial Effectiveness attracting your customers.
(Executive Programs)
March 2009
CEEMAN - International management
development association
Program Management Seminar
Contact
ACKNOWLEDGEMENTS
Bled - Slovenia
I would like to acknowledge the contribution of these great Daniela Staicu
July 2007
IEDC - Bled School of Management educators who joined this wonderful community of PhD candidate, Academy of Economic Studies
Discovery Management Program academics through sharing their contribution with the world
Bled - Slovenia Bucharest-Romania
and welcome more academics in this community.
Language skills E-mail: daniela@hevoices.com
Mother tongue: Romanian
Website: www.hevoices.com
Advanced: English, French
Beginner: Italian, Spanish
