Outbound Lead Gen - List Building

1. OUTBOUND LEAD GEN :
LIST BUILDING

2. “THE SUCCESSFUL WARRIOR IS THE AVERAGE MAN,
WITH LASER LIKE FOCUS.”
Bruce Lee
”

3. A FEW IDEAS
Outbound is a Muscle - Use It
Nobody “Defaults” to Prospecting, you Have to Build it In
There is No “Perfect System” - Yours will Change / Pareto Principle

4. OUTBOUND SUCCESS FORMULA
2 Primary Criteria for Success
• Quality of the List
• Power of the Offer Relative to List

5. BUILDING SUSPECT PROFILE
Take your ICP and Focus on the Demographics
• Location
• Size
• Industry
• Etc.

6. ISP - IDEAL SUSPECT PROFILE

7. LINKEDIN

8. IMPORTANT IDEAS
LinkedIn is THE biggest & best professional dB in World
You have to invest time & energy building your LI Network
Instead of Waiting for Perfect Leadbase Use the best you have
Business Plus > Sales Navigator

9. LINKEDIN NETWORKING PLAN (BASICS)
1. Navigate to the "People You May Know" section and add anyone you already know.
2. Attach your Google/Yahoo/Outlook accounts with your LinkedIn account to ensure you're not
missing any connection from your network.
3. Export your marketing email list & import into LinkedIn.

10. LINKEDIN NETWORKING PLAN (WEEKLY PLAN)
• Join groups related to your interests and your target markets
• Additional groups to join are large sales groups, recruiter groups, social media groups...groups
containing people who are all about connecting.
• More groups = more people = more connections.
• **LinkedIn will cap the amount of groups you are able to join in a day. Take it slow and steady by
focusing on impact. A group with 100,000+ members is going to expand your network way more
effectively than a group with 2,000 members.**

11. LINKEDIN NETWORKING PLAN (DAILY PLAN)
Everyday spend 30 minutes conducting searches on LinkedIn to expand your network faster.
Within the Keywords field, fill in the word LION (in all caps) **this acronym stands for LinkedIn
Open Networker meaning this person will connect with anyone thus expanding your network
rapidly**
Under the Relationship section, select 'Second Connetions' and 'Group Members’. Then under
the Group section, select a group or two you have competency in
After the refined search results have aggregated, start adding connections from this list

12. LINKEDIN SEARCH CRITERIA

13. LEAD FUZE

14. LEADFUZE
Directly from LinkedIn
Import from CSV

15. ADDITIONAL TOOLS
CLEARBIT: Gmail Plugin + Sheets
SIMILAR TECH / DATANYZE:
KICKBOX

16. 1 DEFINE IDEAL SUSPECT PROFILE
ICP becomes ISP
2
CREATE SAVED LINKED SEARCH
Success?
NEXT STEPS

17. “SOME WILL, SOME WON’T, WHO CARES, WHO’S NEXT?”
Damian Thompson
”

18. QUESTIONS?