Dorito Campaign

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Analysis of a Dorito campaign

Marketing Entertainment & Humor Technology

What does it
say?
• That you are
going to win
a price if you
make the
best video
advertising a
new flavor.
How is it said?
• In a way that
makes you
want to win
the price
Whom is it
addressed to?
• People that
can make
videos and
post them
online
When is it
said?
• In 2011
Where is it
said?
• In Canada

• Characters: The people design their
videos with their characters
• Images: They are colorful
• Texts: The information is clear
Execution
elements
• Duration: 2:36 minutes
Execution
aspects

It is attractive
It makes the product more popular
It promotes sharing of videos and different ideas
People can win a price

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Dorito Campaign

4. What does it say? • That you are going to win a price if you make the best video advertising a new flavor. How is it said? • In a way that makes you want to win the price Whom is it addressed to? • People that can make videos and post them online When is it said? • In 2011 Where is it said? • In Canada

6. • Characters: The people design their videos with their characters • Images: They are colorful • Texts: The information is clear Execution elements • Duration: 2:36 minutes Execution aspects

10. It is attractive It makes the product more popular It promotes sharing of videos and different ideas People can win a price

Dorito Campaign

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Dorito Campaign