7. Target Audience
Singapore’s Resident Population (2008)
Total Population 3,642,700
Aged 0 to 4 193,900
% of Population 5.32%
Live Birth Statistics
Year Live Births First Time Mothers
2005 37,492 16,887
2006 38,317 17,266
2007 39,490 18,214
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16. COSTING
Estimated Tooling
Costs S$90,000
Material Cost Per
Bottle S$1.75
Temperature Strip S$1.50
Cost Per Bottle S$3.25
Retail Pricing S$19.90
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19. “We are really interested in your
product profile and will be happy to
have any business association
with you.”
buyer from Radiohms Agencies Limited (RAL)
one of the largest distributor of babycare products in India
20. Future Plans
Route to commercialization
Estimated
Break Even
Estimated
200,000 Period
Start of
Production Sold
1st Year 3rd Year
2nd Year
Estimated
70,000 Sold
Clinical Tests And Advertising
*Estimated figures are conservative ARCHI X
22. Solid
To prove that Milk Buddy is safe for usage:
Agri-Food and Veterinary Authority of
Singapore (ensure the material of the milk
bottle is safe)
Singapore Paediatric Society (clinically
proven to be safe)
Assurance
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23. Liquid
Internet Adverts
Facebook
Setting up of a product website (in
progress) www.milk-buddy.com
➡ Information on Milk Buddy
➡ Online pre-ordering
➡ Feedback/comment on Milk Buddy
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24. Gas
Media advertisements through:
➡Magazines – Motherhood, Mother &
Baby, Babycare
➡Television
➡Newspapers
➡Celebrities Mums
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25. ArchiX
Cheang Zheng Anisha
Advertising Liasion Officer
Kendrick Simran
R&D Public Relation
Grace Cheryl
Marketing Admin
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