Milk Buddy-Presentation 3

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slides of our third presentation - 18 September 2009!

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Milk Buddy-Presentation 3

  1. 1. MARKET RESEARCH SURVEY WITH MOTHERS AND SHOPS ARCHI X
  2. 2. MOTHER’S FEEDBACK ARCHI X
  3. 3. HOW MUCH WOULD YOU PAY FOR MILK BUDDY? ARCHI X
  4. 4. WOULD YOU BUY MILK BUDDY IF IT IS IN THE MARKET? ARCHI X
  5. 5. OTHER FEATURES <ul><li>Heat Retention </li></ul><ul><li>Good Quality Teats </li></ul><ul><li>Able to Fit in Standard Sterilizers </li></ul>ARCHI X
  6. 6. FEEDBACK <ul><li>Bulky </li></ul><ul><li>Too Many Compartments </li></ul><ul><li>Removable Rubber Bottom Not Essential </li></ul><ul><li>Safety </li></ul><ul><li>Must Not Leak </li></ul><ul><li>Must be simple to use </li></ul><ul><li>There is a competitive market for milk bottles </li></ul><ul><li>Brand name sounds too childish </li></ul>ARCHI X
  7. 7. SHOP’S FEEDBACK ARCHI X
  8. 8. HOW MUCH WILL CONSUMERS PAY FOR MILK BUDDY? ARCHI X
  9. 9. DO YOU THINK MILK BUDDY WILL SELL? ARCHI X
  10. 10. WILL YOU BE INTERESTED IN SELLING MILK BUDDY IN YOUR SHOP? *Maybe because they cannot decide on behalf of their bosses ARCHI X
  11. 11. COMMENTS <ul><li>Bulky </li></ul><ul><li>No need for rubber bottom </li></ul><ul><li>Can attach a brush </li></ul><ul><li>Lower range for temperature strip-but it’s a good idea </li></ul><ul><li>Quality of milk powder may drop due to the heat from the milk </li></ul><ul><li>Attach more compartments </li></ul><ul><li>Good quality, good idea. </li></ul>ARCHI X
  12. 12. MARKETING STRATEGY MILK BUDDY ARCHI X
  13. 13. FEEDBACK FROM SHOP OWNERS <ul><li>“ GOOD QUALITY AND GOOD BRANDING” </li></ul>Are two of the top priorities when it comes to purchasing milk bottles ARCHI X
  14. 14. MAIN MARKETING STRATEGY: BRAND BUILDING <ul><li>To be synonymous with Quality and Good functions </li></ul>ARCHI X
  15. 15. OTHER BENEFITS OF BRANDING: <ul><li>BRANDING </li></ul><ul><li>= </li></ul><ul><li>ABILITY TO CHARGE HIGHER PRICES </li></ul>ARCHI X
  16. 16. OUR GRAND PLAN: <ul><li>Intense advertising using different forms of media to create Brand Awareness to mothers . </li></ul>ARCHI X
  17. 17. INTENSE ADVERTISING <ul><li>Market Milk Buddy as a MULTI-FUNCTIONAL, PORTABLE milk bottle. </li></ul><ul><li>Convenience and the multiplicity of functions must be clearly explained and emphasized. </li></ul>Highlight reasonable pricing and good quality. ARCHI X
  18. 18. CHANGES WE MADE <ul><li>REDUCE BULK </li></ul><ul><li>IMPROVED TEMPERATURE SENSITIVITY </li></ul><ul><li>ATTRACTIVE PACKAGING </li></ul><ul><li>STOP LEAKING </li></ul><ul><li>STRENGTHEN JOINTS </li></ul><ul><li>MORE ANTI-COLIC FUNCTIONS </li></ul>ARCHI X

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