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Lessons Learned 
• Make the experience personal by harnessing the 
potential of media and technology. 
• Going digital lowers the barriers to entry for 
creating compelling, tailored and interactive 
content significantly. 
• Really understanding your target audience and 
creating imaginative content is a critical element 
in any marketing campaign.
references 
"Bring Back Hotel/Asylum 626." Facebook. Web. 
13 Nov. 2014. 
<https://www.facebook.com/BringBackl626>.

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Hotel 626 Case Study

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  • 20. Lessons Learned • Make the experience personal by harnessing the potential of media and technology. • Going digital lowers the barriers to entry for creating compelling, tailored and interactive content significantly. • Really understanding your target audience and creating imaginative content is a critical element in any marketing campaign.
  • 21.
  • 22.
  • 23. references "Bring Back Hotel/Asylum 626." Facebook. Web. 13 Nov. 2014. <https://www.facebook.com/BringBackl626>.

Editor's Notes

  1. "Bring Back Hotel/Asylum 626." Facebook. Web. 13 Nov. 2014. <https://www.facebook.com/BringBackl626>.