Wana Brands may be sold to Canopy , read this https://cannabis.net/blog/news/wana-make-300000000-canopy-growth-gets-ready-to-buy-edibles-maker-wana-brands

1. 10/24/21, 10:14 AM Wana Make $300,000,000? - Canopy Growth Gets Ready to Buy Edibles Maker Wana Brands
https://cannabis.net/blog/news/wana-make-300000000-canopy-growth-gets-ready-to-buy-edibles-maker-wana-brands 2/9
WANA BRANDS SELLS FOR $300 MILLION
Wana Make $300,000,000? - Canopy
Growth Gets Ready to Buy Edibles
Maker Wana Brands
Wana Brands hits a home-run with their Canopy Growth deal
Posted by:
BostonBakedPete on Saturday Oct 23, 2021
152
Shares

2. 10/24/21, 10:14 AM Wana Make $300,000,000? - Canopy Growth Gets Ready to Buy Edibles Maker Wana Brands
https://cannabis.net/blog/news/wana-make-300000000-canopy-growth-gets-ready-to-buy-edibles-maker-wana-brands 3/9
Canopy Growth to Acquire Top Edibles Brand Wana
Brands When U.S Legalizes Cannabis
A Canadian cannabis company is about to win big after the U.S legalizes cannabis federally which many believe
is only a matter of time. This expected win for Canopy Growth is because of the agreement the company has
with Wana Brands which is the number one cannabis edibles brand in North America. It is not farfetched why
Canopy Growth sought to make this move at this point given the surge in sales of cannabis edibles in different
parts of the continent. Read on as we take a closer look into the peculiarities of the agreement, what it means
for the parties involved, and its impact on the cannabis industry.
Wana Brands
For those that are well versed with the cannabis industry in the U.S, the name Wana Brands is sure to be
familiar. The unique company with its central hub situated in the state of Colorado produces and sells edibles
in the state and different other states across the country. The brand also has different licensed partners across
the country in states like Arizona, California, Michigan, Florida, and Illinois. The brand circumvents 12 states in
the US and across Canada where its licensed partners manufacture, distribute, and sell Wana-branded edibles.
With such a strong reach across the cannabis industry, Wana Brand doesn’t just wish to just sit back which is
probably why the agreement with Canopy Growth came to life. The brand hopes to have license agreements
for more than 20 states in the use of recreational cannabis markets and expects a full legalized cannabis
market federally in the not-so-distant future. These achievements and goals of Wana Brands are what sets it
apart as the number one edibles brand in North America.
Canopy Growth
The Canadian company is a top cannabis company that deals with diverse cannabis and cannabinoid-based
products. The products available within the structure of the cannabis company include infused beverages,
edibles, flower oils, topicals, and soft gel capsules. The company is also a market leader in Germany

3. 10/24/21, 10:14 AM Wana Make $300,000,000? - Canopy Growth Gets Ready to Buy Edibles Maker Wana Brands
https://cannabis.net/blog/news/wana-make-300000000-canopy-growth-gets-ready-to-buy-edibles-maker-wana-brands 4/9
(https://cannabis.net/blog/news/germany-loves-medical-marijuana-but-they-have-one-big-problem) where it
strives to improve lives and help people to harness and utilize the potentials and benefits of the natural herb.
The company is largely focused on health and wellness and this has helped to increase its consumer base
especially patients under medical marijuana programs.
Canopy Growth and Wana Brands
The agreement between Canadian giants Canopy Growth and Wana Brands is reportedly set to cost Canopy
Growth 297.5 million dollars if the company aims to acquire all subsidiaries of the Wana entity. This includes
Wana Wellness, Mountain High Products, and the Cima Group. The acquisition will require Canopy Growth to
pay 15 percent of the fair market value of these entities under Wana Brands. However, for now, the agreement
is still only in principle as all these entities continue to operate independently.
The heads of both companies have been very vocal about the recent agreement with both speaking to Forbes
on the need for the agreement and how it favors all involved. While speaking with Forbes, David Klein, CEO of
Canopy Growth explained that the acquisition will help expose the company to the cannabis edibles market in
the U.S and Canada. This is pivotal because the edibles sector of the cannabis industry is presently regarded as
the fastest-growing market segment of the industry. Therefore, purchasing Wana and its subsidiaries will make
Canopy Growth the leading force to reckon with in the edibles sector of cannabis products.
Nancy Whiteman, CEO of Wana Brands also spoke to Forbes where she explained that despite the fact that
Wana Brands has done very well for itself on its own, the company always knew there will be a time for such an
agreement. This is because though Wana Brands became the leading edibles brand in North America on its
own if it is going to reach desired peaks in such a competitive environment, much more is needed. This will be
in the area of finances as well as the need for an experience that is only available outside the industry. The Co-
founder of Wana Brands also went to appraise the partners and employees of Wana Brands who have always
shown unwavering commitment to give the best service to customers. She also lauded Canopy Growth by
stating that Wana Brands has met with different possible partners and investors in the past 11 years but none
fit perfectly like Canopy. The company provides Wana with all that it needs for both to rise to unprecedented
heights in the cannabis industry.
Strategic benefits of the acquisition
The new agreement by both companies offers a wide range of strategic benefits to all involved. It is set to help
Wana cement its leadership at the top of edibles brands in the US. Likewise, it will help Canopy to improve the
reach of its products while exposing it to the ripe US market once legalization is finalized. A leadership position
in the gummies category is important because edibles are the primary point of entry of new consumers which
means they can only go from strength to strength. The acquisition also helps to make scaling up the Wana
Brand easier using its unique licensing model which leveraging on the diversified product portfolio of Canopy
Growth.
Being a Canadian company, the acquisition of Wana Brand is sure to help open up Canopy Growth to the ever-
increasing U.S ecosystem. It will also automatically possess the leadership position of Wana Brands across the
U.S and Canadian markets making it a strong force to be reckoned with in the industry. This and many more
are the strategic benefits available to both companies following the completion of the acquisition.
Bottom line
The legalization of cannabis federally in the U.S is just a matter of time and that is all that is required to push
the full completion of this agreement. Once all is completed, you can be sure that all the strategic benefits
outlined as positives of this acquisition will begin to take place setting Canopy Growth where they belong at the

4. 10/24/21, 10:14 AM Wana Make $300,000,000? - Canopy Growth Gets Ready to Buy Edibles Maker Wana Brands
https://cannabis.net/blog/news/wana-make-300000000-canopy-growth-gets-ready-to-buy-edibles-maker-wana-brands 5/9
top of the industry.
CANOPY GROWTH AND THE US, READ MORE...
(https://cannabis.net/blog/interview/the-
biggest-mistake-i-made-at-canopy-growth-bruce-linton)
THE BIGGEST MISTAKE I MADE AT CANOPY GROWTH BY BRUCE LINTON...
(https://cannabis.net/blog/interview/the-biggest-mistake-i-made-at-canopy-growth-bruce-linton)
OR..
(https://cannabis.net/blog/news/canadian-cannabis-firm-canopy-
growth-makes-debut-on-wall-street)
CANOPY GROWTH TRADES LIVE ON WALL STREET! (https://cannabis.net/blog/news/canadian-cannabis-firm-
canopy-growth-makes-debut-on-wall-street)
What did you think?
Keep reading... click here
0 1 0 0 0 0

5. 10/24/21, 10:14 AM Wana Make $300,000,000? - Canopy Growth Gets Ready to Buy Edibles Maker Wana Brands
https://cannabis.net/blog/news/wana-make-300000000-canopy-growth-gets-ready-to-buy-edibles-maker-wana-brands 6/9
(https://cannabis.net/blog)
Leave a Comment:
Submit
What are your thoughts?
B2B (HTTPS://CANNABIS.NET/BLOG/B2B) VIDEOS (HTTPS://CANNABIS.NET/BLOG/VIDEOS)
TECHNOLOGY (HTTPS://CANNABIS.NET/BLOG/TECHNOLOGY) NEWS (HTTPS://CANNABIS.NET/BLOG/NEWS)
RECIPES (HTTPS://CANNABIS.NET/BLOG/RECIPES) INTERVIEW (HTTPS://CANNABIS.NET/BLOG/INTERVIEW)
SMOKE (HTTPS://CANNABIS.NET/BLOG/SMOKE) HOW TO (HTTPS://CANNABIS.NET/BLOG/HOW-TO)
SPORTS (HTTPS://CANNABIS.NET/BLOG/SPORTS) DABS (HTTPS://CANNABIS.NET/BLOG/DABS)
SEXY (HTTPS://CANNABIS.NET/BLOG/SEXY) EVENTS (HTTPS://CANNABIS.NET/BLOG/EVENTS)
OPINION (HTTPS://CANNABIS.NET/BLOG/OPINION) HISTORY (HTTPS://CANNABIS.NET/BLOG/HISTORY)
VOTE (HTTPS://CANNABIS.NET/BLOG/VOTE) MEDICAL (HTTPS://CANNABIS.NET/BLOG/MEDICAL)
STRAINS (HTTPS://CANNABIS.NET/BLOG/STRAINS)
CATEGORIES

6. 10/24/21, 10:14 AM Wana Make $300,000,000? - Canopy Growth Gets Ready to Buy Edibles Maker Wana Brands
https://cannabis.net/blog/news/wana-make-300000000-canopy-growth-gets-ready-to-buy-edibles-maker-wana-brands 7/9
PERSONAL STORY (HTTPS://CANNABIS.NET/BLOG/PERSONAL-STORY) VAPING (HTTPS://CANNABIS.NET/BLOG/VAPING)
FUNNY (HTTPS://CANNABIS.NET/BLOG/FUNNY) LOCATIONS (HTTPS://CANNABIS.NET/BLOG/LOCATIONS)
(https://cannabis.net/blog/opinion/fbi-admits-medical-marijuana-makes-communities-safer.065942)
FEATURED
OPINION
FBI Admits Medical Marijuana Makes Communities Safer
The fact of the matter is, that whether you live in Australia, America, or any other part of the globe the presence of marijuana in your community is
making it a safer place for you to sleep in at night.

7. 10/24/21, 10:14 AM Wana Make $300,000,000? - Canopy Growth Gets Ready to Buy Edibles Maker Wana Brands
https://cannabis.net/blog/news/wana-make-300000000-canopy-growth-gets-ready-to-buy-edibles-maker-wana-brands 8/9
(https://cannabis.net/blog/news/11-surprising-findings-from-the-biggest-study-on-cannabis-ever-done)
NEWS
11 Surprising Findings From The Biggest Study On Cannabis Ever Done
Last week, the most comprehensive report on cannabis was released by the National Academy of Sciences, Engineering, and Medicine.
OPINION