SlideShare a Scribd company logo
Andy's dad liked the idea of trying a new line of chocolate
brands under the fair trade labeling movement, but he needed
more information before presenting the idea to the company's
board of directors. Andy has asked you to prepare a report
containing the following information:
Develop a new mission statement that incorporates both the
pursuit of social causes and the internationalization of the
business.
Determine the new competencies the company would need to
meet the new corporate direction.
Determine the impact of European Union (EU) legislation on
the trade of packaged chocolate from the United States to
Belgium.
Determine the external environmental factors affecting the
marketing of gourmet chocolate to Belgium and affecting the
industry in this country, including the following:
geographical and technological factors
economic and financial factors
cultural and social factors
Use the library, Internet, and other resources available to you to
conduct your research to complete your assignment.

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Andys dad liked the idea of trying a new line of chocolate brands u.docx

  • 1. Andy's dad liked the idea of trying a new line of chocolate brands under the fair trade labeling movement, but he needed more information before presenting the idea to the company's board of directors. Andy has asked you to prepare a report containing the following information: Develop a new mission statement that incorporates both the pursuit of social causes and the internationalization of the business. Determine the new competencies the company would need to meet the new corporate direction. Determine the impact of European Union (EU) legislation on the trade of packaged chocolate from the United States to Belgium. Determine the external environmental factors affecting the marketing of gourmet chocolate to Belgium and affecting the industry in this country, including the following: geographical and technological factors economic and financial factors cultural and social factors Use the library, Internet, and other resources available to you to conduct your research to complete your assignment.