Wooga Next Generation Social Games

•

20 likes•1,948 views

Chris Morrison

Presentation from a conference talk given by Wooga CEO Jens Begemann.

Entertainment & Humor

1
Next
genera*on
Social
Games

Jens
Begemann:
Founder
&
CEO,
wooga

©
wooga

wooga
–
world
of
gaming

2

Key
stats

3
games;
12m
monthly
ac*ve
users
on
FB

Biggest
European
social
game
developer

Less
than
3%
of
users
from
adver*sing

70%
of
users
are
female
(age
20-‐60)

About
wooga

Founded
January
2009

Funding:
Founders,
Balderton
Capital,

Holtzbrinck
Ventures
(total
of
€5m+)

Interna*onal
team
of
55

from
14
countries
in
Berlin

Jens
Begemann

Founder
&
CEO

V1

May
2007

V2

Mid
2008

V3

March
2009

V4

Early
2010

V5

Oct
2010

ENGAGEMENT

VIRALITY

ENGAGEMENT

VIRALITY

ENGAGEMENT

VIRALITY

ENGAGEMENT

VIRALITY

ENGAGEMENT

VIRALITY

•  Invites

•  Proﬁle
Boxes

•  Spam!

•  No*ﬁca*ons

•  Proﬁle
boxes

•  Early

newsfeed

•  Big!

Newsfeed

•  Requests

•  Big!

Newsfeed

•  No*ﬁca*ons

•  Bookmarks

•  Newsfeed

•  Bookmarks
&

Counters

•  Requests

•  Discovery

•  Invites

•  No*ﬁca*ons

•  Who
cares?

•  Requests

•  No*ﬁca*ons

©
wooga

City
building
games
are
a
fad

16
0
0.5
1
1.5
2
2.5
3

©
wooga

City
building
games
are
a
fad?
-‐>
No!

17
0
0.5
1
1.5
2
2.5
3

©
wooga

Farming
games
are
dead,
right?

20
0
5
10
15
20
25
30
0
1
2
3
4
5
6
7

©
wooga

0
0.5
1
1.5
2
2.5
3
Farming
games
are
dead,
right?

21

©
wooga

0
0.5
1
1.5
2
2.5
3
Farming
games
are
dead,
right?

22

©
wooga

DAU
development
of
Monster
World

23
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
2010-04-15 2010-05-15 2010-06-15 2010-07-15 2010-08-15 2010-09-15 2010-10-15

28
New

genera:on

social

games

Easy,
but

gameplay-‐
depth

Emo*ons

Balancing
&

Re-‐
Engagement

3
second/
minute/hour/
day/month

mo*va*on

Newsfeed
=

Player2Player

interac*on

Mone*za*on

=
Progress

©
wooga

32
P.S.

wooga.com/jobs

Jens
Begemann:
jb@wooga.com

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The film’s team has spoken out about the recent rumors of crew changes, raising questions about a possible pushback of the Pushpa 2 release date. Pushpa 2: The Rule The large fan base eagerly awaits the release of Pushpa 2: The Rule, starring Allu Arjun and Rashmika Mandanna. Allu Arjun’s upcoming film Pushpa 2: The Rule, a sequel to 2021’s Pushpa: The Rise, has sparked excitement among fans. Rumors suggest a potential postponement, but the makers have denied these rumors, providing an update on the film’s development. Anticipated to surpass the box office success of “The Rule” with a worldwide collection of $45 million to $47 million and breaking records, increasing fan’s interest. Allu Arjun Pushpa 2 Release Date According to Hindustan Times, Naveen Nooli may be hired for editing, while Antony Ruben’s resignation was attributed to schedule conflicts. This is generating apprehension among the fans. As stated by a team source, Pushpa 2: The Rule release date is August 15th. By the end of this month, the remaining details of Allu Arjun’s filming are anticipated to be finalized, and the filming is expected to be concluded by then. However, sources remain hesitant about the change in the film’s editor, Antony, as it would be difficult to make crew changes late in the game. Allu Arjun Pushpa 2 Release Date Pushpa 2: The Rule is Sukumar’s sequel to his 2021 hit, featuring Allu, Rashmika, and Fahadh Faasil. As Pushpa Raj, Srivalli, and Bhanwar Singh Shekawat. The sequel follows Pushpa’s struggle to maintain his power. Following his rise from a daily wage laborer to a smuggler and gangster. Pushpa 2: The Rule faced many roadblocks in the making. Other actors and Allu Arjun sustained injuries on film sets. However, the makers are on schedule now, and the film is just a few months away. Rashmika Mandanna plays the leading lady, while Fahadh Faasil is the main antagonist. Sukumar is directing the film, while Mythri Movie Makers are producing it. In its final stages of production, Pushpa 2: The Rule will enter the post-production phase soon. The makers are gradually releasing promotional content, keeping fans engaged and excited. The film’s makers have announced the release date for the Pushpa 2 Teaser. On April 8th, Allu Arjun’s birthday. The teaser features a new poster and the official film’s official Twitter handle has also shared the poster. CLICK for more updates.

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Wooga Next Generation Social Games

1. 1 Next genera*on Social Games Jens Begemann: Founder & CEO, wooga

2. © wooga wooga – world of gaming 2 Key stats 3 games; 12m monthly ac*ve users on FB Biggest European social game developer Less than 3% of users from adver*sing 70% of users are female (age 20-‐60) About wooga Founded January 2009 Funding: Founders, Balderton Capital, Holtzbrinck Ventures (total of €5m+) Interna*onal team of 55 from 14 countries in Berlin Jens Begemann Founder & CEO

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8. V1 May 2007 V2 Mid 2008 V3 March 2009 V4 Early 2010 V5 Oct 2010 ENGAGEMENT VIRALITY ENGAGEMENT VIRALITY ENGAGEMENT VIRALITY ENGAGEMENT VIRALITY ENGAGEMENT VIRALITY •  Invites •  Profile Boxes •  Spam! •  No*fica*ons •  Profile boxes •  Early newsfeed •  Big! Newsfeed •  Requests •  Big! Newsfeed •  No*fica*ons •  Bookmarks •  Newsfeed •  Bookmarks & Counters •  Requests •  Discovery •  Invites •  No*fica*ons •  Who cares? •  Requests •  No*fica*ons

9. V1 May 2007 V2 Mid 2008 V3 March 2009 V4 Early 2010 V5 Oct 2010 ENGAGEMENT VIRALITY ENGAGEMENT VIRALITY ENGAGEMENT VIRALITY ENGAGEMENT VIRALITY ENGAGEMENT VIRALITY •  Invites •  Profile Boxes •  Spam! •  No*fica*ons •  Profile boxes •  Early newsfeed •  Big! Newsfeed •  Requests •  Big! Newsfeed •  No*fica*ons •  Bookmarks •  Newsfeed •  Bookmarks & Counters •  Requests •  Discovery •  Invites •  No*fica*ons •  Who cares? •  Requests •  No*fica*ons

10. V1 May 2007 V2 Mid 2008 V3 March 2009 V4 Early 2010 V5 Oct 2010 ENGAGEMENT VIRALITY ENGAGEMENT VIRALITY ENGAGEMENT VIRALITY ENGAGEMENT VIRALITY ENGAGEMENT VIRALITY •  Invites •  Profile Boxes •  Spam! •  No*fica*ons •  Profile boxes •  Early newsfeed •  Big! Newsfeed •  Requests •  Big! Newsfeed •  No*fica*ons •  Bookmarks •  Newsfeed •  Bookmarks & Counters •  Requests •  Discovery •  Invites •  No*fica*ons •  Who cares? •  Requests •  No*fica*ons

11. V1 May 2007 V2 Mid 2008 V3 March 2009 V4 Early 2010 V5 Oct 2010 ENGAGEMENT VIRALITY ENGAGEMENT VIRALITY ENGAGEMENT VIRALITY ENGAGEMENT VIRALITY ENGAGEMENT VIRALITY •  Invites •  Profile Boxes •  Spam! •  No*fica*ons •  Profile boxes •  Early newsfeed •  Big! Newsfeed •  Requests •  Big! Newsfeed •  No*fica*ons •  Bookmarks •  Newsfeed •  Bookmarks & Counters •  Requests •  Discovery •  Invites •  No*fica*ons •  Who cares? •  Requests •  No*fica*ons

12. V1 May 2007 V2 Mid 2008 V3 March 2009 V4 Early 2010 V5 Oct 2010 ENGAGEMENT VIRALITY ENGAGEMENT VIRALITY ENGAGEMENT VIRALITY ENGAGEMENT VIRALITY ENGAGEMENT VIRALITY •  Invites •  Profile Boxes •  Spam! •  No*fica*ons •  Profile boxes •  Early newsfeed •  Big! Newsfeed •  Requests •  Big! Newsfeed •  No*fica*ons •  Bookmarks •  Newsfeed •  Bookmarks & Counters •  Requests •  Discovery •  Invites •  No*fica*ons •  Who cares? •  Requests •  No*fica*ons

13. V1 May 2007 V2 Mid 2008 V3 March 2009 V4 Early 2010 V5 Oct 2010 ENGAGEMENT VIRALITY ENGAGEMENT VIRALITY ENGAGEMENT VIRALITY ENGAGEMENT VIRALITY ENGAGEMENT VIRALITY •  Invites •  Profile Boxes •  Spam! •  No*fica*ons •  Profile boxes •  Early newsfeed •  Big! Newsfeed •  Requests •  Big! Newsfeed •  No*fica*ons •  Bookmarks •  Newsfeed •  Bookmarks & Counters •  Requests •  Discovery •  Invites •  No*fica*ons •  Who cares? •  Requests •  No*fica*ons

14. V1 May 2007 V2 Mid 2008 V3 March 2009 V4 Early 2010 V5 Oct 2010 ENGAGEMENT VIRALITY ENGAGEMENT VIRALITY ENGAGEMENT VIRALITY ENGAGEMENT VIRALITY ENGAGEMENT VIRALITY •  Invites •  Profile Boxes •  Spam! •  No*fica*ons •  Profile boxes •  Early newsfeed •  Big! Newsfeed •  Requests •  Big! Newsfeed •  No*fica*ons •  Bookmarks •  Newsfeed •  Bookmarks & Counters •  Requests •  Discovery •  Invites •  No*fica*ons •  Who cares? •  Requests •  No*fica*ons

18. Social City Disney Playdom

19. Millionaire City Digital Chocolate

23. © wooga DAU development of Monster World 23 0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000 2010-04-15 2010-05-15 2010-06-15 2010-07-15 2010-08-15 2010-09-15 2010-10-15

24. 24 Country Story EA Playfish

25. Monster World wooga

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28. 28 New genera:on social games Easy, but gameplay-‐ depth Emo*ons Balancing & Re-‐ Engagement 3 second/ minute/hour/ day/month mo*va*on Newsfeed = Player2Player interac*on Mone*za*on = Progress

29. © wooga The future Real social interac*ons with friends Deep mul*-‐year gameplay Connected: PC, tablet, phone 29 Mone*za*on: Gated content? Brand integra*on? Synchronous mul*player? Play with strangers? Core games?

30. © wooga 30

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Wooga Next Generation Social Games

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