Wooga Next Generation Social Games

1. 1 Next genera*on Social Games Jens Begemann: Founder & CEO, wooga

2. © wooga wooga – world of gaming 2 Key stats 3 games; 12m monthly ac*ve users on FB Biggest European social game developer Less than 3% of users from adver*sing 70% of users are female (age 20-‐60) About wooga Founded January 2009 Funding: Founders, Balderton Capital, Holtzbrinck Ventures (total of €5m+) Interna*onal team of 55 from 14 countries in Berlin Jens Begemann Founder & CEO

3. 3 Mafia Wars Zynga

4. Pet Society EA Playfish

5. 5 FarmVille Zynga

6. FrontierVille Zynga

8. V1 May 2007 V2 Mid 2008 V3 March 2009 V4 Early 2010 V5 Oct 2010 ENGAGEMENT VIRALITY ENGAGEMENT VIRALITY ENGAGEMENT VIRALITY ENGAGEMENT VIRALITY ENGAGEMENT VIRALITY •  Invites •  Profile Boxes •  Spam! •  No*fica*ons •  Profile boxes •  Early newsfeed •  Big! Newsfeed •  Requests •  Big! Newsfeed •  No*fica*ons •  Bookmarks •  Newsfeed •  Bookmarks & Counters •  Requests •  Discovery •  Invites •  No*fica*ons •  Who cares? •  Requests •  No*fica*ons

15. © wooga The trend is your friend

16. © wooga City building games are a fad 16 0 0.5 1 1.5 2 2.5 3

17. © wooga City building games are a fad? -‐> No! 17 0 0.5 1 1.5 2 2.5 3

18. Social City Disney Playdom

19. Millionaire City Digital Chocolate

20. © wooga Farming games are dead, right? 20 0 5 10 15 20 25 30 0 1 2 3 4 5 6 7

21. © wooga 0 0.5 1 1.5 2 2.5 3 Farming games are dead, right? 21

22. © wooga 0 0.5 1 1.5 2 2.5 3 Farming games are dead, right? 22

23. © wooga DAU development of Monster World 23 0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000 2010-04-15 2010-05-15 2010-06-15 2010-07-15 2010-08-15 2010-09-15 2010-10-15

24. 24 Country Story EA Playfish

25. Monster World wooga

28. 28 New genera:on social games Easy, but gameplay-‐ depth Emo*ons Balancing & Re-‐ Engagement 3 second/ minute/hour/ day/month mo*va*on Newsfeed = Player2Player interac*on Mone*za*on = Progress

29. © wooga The future Real social interac*ons with friends Deep mul*-‐year gameplay Connected: PC, tablet, phone 29 Mone*za*on: Gated content? Brand integra*on? Synchronous mul*player? Play with strangers? Core games?

30. © wooga 30

Wooga Next Generation Social Games

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Wooga Next Generation Social Games