Wooga Next Generation Social Games

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Presentation from a conference talk given by Wooga CEO Jens Begemann.

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  • Monster World....get rid of roberta, or reduce the amount of woogoo she requires, and don't say get the monster machine..they don;t produce enough for her demands, and don't say purchase woogoo..i am not paying!! It is a great game, but I will stop playing unless you make it a little more player friendly.
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Wooga Next Generation Social Games

  1. 1. 1 Next  genera*on  Social  Games   Jens  Begemann:  Founder  &  CEO,  wooga  
  2. 2. ©  wooga   wooga  –  world  of  gaming   2   Key  stats   3  games;  12m  monthly  ac*ve  users  on  FB   Biggest  European  social  game  developer   Less  than  3%  of  users  from  adver*sing   70%  of  users  are  female  (age  20-­‐60)   About  wooga   Founded  January  2009   Funding:  Founders,  Balderton  Capital,   Holtzbrinck  Ventures  (total  of  €5m+)   Interna*onal  team  of  55   from  14  countries  in  Berlin   Jens  Begemann   Founder  &  CEO  
  3. 3. 3 Mafia Wars Zynga
  4. 4. Pet Society EA Playfish
  5. 5. 5 FarmVille Zynga
  6. 6. FrontierVille Zynga
  7. 7. V1   May  2007   V2   Mid  2008   V3   March  2009   V4   Early  2010   V5   Oct  2010   ENGAGEMENT   VIRALITY   ENGAGEMENT   VIRALITY   ENGAGEMENT   VIRALITY   ENGAGEMENT   VIRALITY   ENGAGEMENT   VIRALITY   •  Invites   •  Profile  Boxes   •  Spam!   •  No*fica*ons   •  Profile  boxes   •  Early   newsfeed   •  Big!   Newsfeed   •  Requests     •  Big!   Newsfeed   •  No*fica*ons   •  Bookmarks   •  Newsfeed   •  Bookmarks  &   Counters   •  Requests   •  Discovery   •  Invites   •  No*fica*ons   •  Who  cares?   •  Requests   •  No*fica*ons  
  8. 8. V1   May  2007   V2   Mid  2008   V3   March  2009   V4   Early  2010   V5   Oct  2010   ENGAGEMENT   VIRALITY   ENGAGEMENT   VIRALITY   ENGAGEMENT   VIRALITY   ENGAGEMENT   VIRALITY   ENGAGEMENT   VIRALITY   •  Invites   •  Profile  Boxes   •  Spam!   •  No*fica*ons   •  Profile  boxes   •  Early   newsfeed   •  Big!   Newsfeed   •  Requests     •  Big!   Newsfeed   •  No*fica*ons   •  Bookmarks   •  Newsfeed   •  Bookmarks  &   Counters   •  Requests   •  Discovery   •  Invites   •  No*fica*ons   •  Who  cares?   •  Requests   •  No*fica*ons  
  9. 9. V1   May  2007   V2   Mid  2008   V3   March  2009   V4   Early  2010   V5   Oct  2010   ENGAGEMENT   VIRALITY   ENGAGEMENT   VIRALITY   ENGAGEMENT   VIRALITY   ENGAGEMENT   VIRALITY   ENGAGEMENT   VIRALITY   •  Invites   •  Profile  Boxes   •  Spam!   •  No*fica*ons   •  Profile  boxes   •  Early   newsfeed   •  Big!   Newsfeed   •  Requests     •  Big!   Newsfeed   •  No*fica*ons   •  Bookmarks   •  Newsfeed   •  Bookmarks  &   Counters   •  Requests   •  Discovery   •  Invites   •  No*fica*ons   •  Who  cares?   •  Requests   •  No*fica*ons  
  10. 10. V1   May  2007   V2   Mid  2008   V3   March  2009   V4   Early  2010   V5   Oct  2010   ENGAGEMENT   VIRALITY   ENGAGEMENT   VIRALITY   ENGAGEMENT   VIRALITY   ENGAGEMENT   VIRALITY   ENGAGEMENT   VIRALITY   •  Invites   •  Profile  Boxes   •  Spam!   •  No*fica*ons   •  Profile  boxes   •  Early   newsfeed   •  Big!   Newsfeed   •  Requests     •  Big!   Newsfeed   •  No*fica*ons   •  Bookmarks   •  Newsfeed   •  Bookmarks  &   Counters   •  Requests   •  Discovery   •  Invites   •  No*fica*ons   •  Who  cares?   •  Requests   •  No*fica*ons  
  11. 11. V1   May  2007   V2   Mid  2008   V3   March  2009   V4   Early  2010   V5   Oct  2010   ENGAGEMENT   VIRALITY   ENGAGEMENT   VIRALITY   ENGAGEMENT   VIRALITY   ENGAGEMENT   VIRALITY   ENGAGEMENT   VIRALITY   •  Invites   •  Profile  Boxes   •  Spam!   •  No*fica*ons   •  Profile  boxes   •  Early   newsfeed   •  Big!   Newsfeed   •  Requests     •  Big!   Newsfeed   •  No*fica*ons   •  Bookmarks   •  Newsfeed   •  Bookmarks  &   Counters   •  Requests   •  Discovery   •  Invites   •  No*fica*ons   •  Who  cares?   •  Requests   •  No*fica*ons  
  12. 12. V1   May  2007   V2   Mid  2008   V3   March  2009   V4   Early  2010   V5   Oct  2010   ENGAGEMENT   VIRALITY   ENGAGEMENT   VIRALITY   ENGAGEMENT   VIRALITY   ENGAGEMENT   VIRALITY   ENGAGEMENT   VIRALITY   •  Invites   •  Profile  Boxes   •  Spam!   •  No*fica*ons   •  Profile  boxes   •  Early   newsfeed   •  Big!   Newsfeed   •  Requests     •  Big!   Newsfeed   •  No*fica*ons   •  Bookmarks   •  Newsfeed   •  Bookmarks  &   Counters   •  Requests   •  Discovery   •  Invites   •  No*fica*ons   •  Who  cares?   •  Requests   •  No*fica*ons  
  13. 13. V1   May  2007   V2   Mid  2008   V3   March  2009   V4   Early  2010   V5   Oct  2010   ENGAGEMENT   VIRALITY   ENGAGEMENT   VIRALITY   ENGAGEMENT   VIRALITY   ENGAGEMENT   VIRALITY   ENGAGEMENT   VIRALITY   •  Invites   •  Profile  Boxes   •  Spam!   •  No*fica*ons   •  Profile  boxes   •  Early   newsfeed   •  Big!   Newsfeed   •  Requests     •  Big!   Newsfeed   •  No*fica*ons   •  Bookmarks   •  Newsfeed   •  Bookmarks  &   Counters   •  Requests   •  Discovery   •  Invites   •  No*fica*ons   •  Who  cares?   •  Requests   •  No*fica*ons  
  14. 14. ©  wooga   The  trend  is  your  friend  
  15. 15. ©  wooga   City  building  games  are  a  fad   16 0 0.5 1 1.5 2 2.5 3
  16. 16. ©  wooga   City  building  games  are  a  fad?  -­‐>  No!   17 0 0.5 1 1.5 2 2.5 3
  17. 17. Social City Disney Playdom
  18. 18. Millionaire City Digital Chocolate
  19. 19. ©  wooga   Farming  games  are  dead,  right?   20 0 5 10 15 20 25 30 0 1 2 3 4 5 6 7
  20. 20. ©  wooga   0 0.5 1 1.5 2 2.5 3 Farming  games  are  dead,  right?   21
  21. 21. ©  wooga   0 0.5 1 1.5 2 2.5 3 Farming  games  are  dead,  right?   22
  22. 22. ©  wooga   DAU  development  of  Monster  World   23 0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000 2010-04-15 2010-05-15 2010-06-15 2010-07-15 2010-08-15 2010-09-15 2010-10-15
  23. 23. 24 Country Story EA Playfish
  24. 24. Monster World wooga
  25. 25. 28 New   genera:on   social   games   Easy,  but   gameplay-­‐ depth   Emo*ons   Balancing  &   Re-­‐ Engagement   3  second/ minute/hour/ day/month   mo*va*on   Newsfeed  =   Player2Player   interac*on   Mone*za*on   =  Progress  
  26. 26. ©  wooga   The  future   Real  social   interac*ons   with  friends   Deep   mul*-­‐year   gameplay   Connected:   PC,  tablet,   phone   29 Mone*za*on:   Gated  content?   Brand   integra*on?   Synchronous   mul*player?   Play  with   strangers?   Core   games?  
  27. 27. ©  wooga   30
  28. 28. ©  wooga   32 P.S.        wooga.com/jobs   Jens  Begemann:  jb@wooga.com  

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