1. SOS! Sick Bird
病咗鳥
By Crossover International
Company Limited

2. Introduction
• Search for the nearest government clinic
– Provide information includes telephone number,
address, clinic type and opening hours of the
clinic
– Provide map view
– Augmented reality (AR) function
• Target users: Hong Kong residents / visitors
http://www.youtube.com/watch?v=7rB84LM5
Jas
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3. Functionality
• Multi-language:
Traditional Chinese,
Simplified Chinese, and
English
• Positioning function(GPS):
Identify the current location
• Facebook Login:
Sign in Facebook accounts to
facilitate sharing of content
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4. Functionality
- Map View (with GPS function)
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5. Functionality
- Clinic location
• Clinics under the Hospital
Authority
• Clinics / Health Centres
under the Department of
Health
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6. Functionality
- Augmented reality (AR) function
• Locate the clinic based on the actual scene
and virtual representation (Flag) by the AR
function
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7. Functionality
- Augmented reality (AR) function
• Top right radar displays the
position and the number of
clinics within a specified range
• Range of the radar can be
adjusted by the bottom bar,
increasing or decreasing the
number of clinics
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8. Functionality
- Facebook sharing
• Clinic information can be shared with friends
and relatives via Facebook
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9. Innovation & Creativity
• First Mobile app for searching government
clinics by using Public Sector Information –
Data.one and AR
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10. Innovation & Creativity
• Users can receive up-to-date details of the
clinics, e.g. Telephone no, clinic type
• Users can locate themselves and compare
among different clinics according to their
proximity
• Good for sick users to find the best clinic
• Save time in clinic search
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11. Innovation & Creativity
• Creative name – 病咗鳥
• Homemade designed character & story
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12. Innovation & Creativity
• User can follow the direction
provided by AR function to find
the clinic
• Range of the radar can be
adjusted to provide am
accurate location of the clinic
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13. Market potential / Performance
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14. Market potential / Performance
• iOS
https://itunes.apple.com/us/app/bing-zuo-niaosos!-sick-bird/id496828750?mt=8
• Android
https://play.google.com/store/apps/details?id=co
m.crossover.sickbird
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15. Market potential / Performance
• Incremental rate of total download
1.
2.
Android 2013 to 2014: 266%
iOS 2012 to 2013: 51%
• More than 12,000 download
• Potential market
–
–
–
–
–
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Private clinic
Night clinic
Dental
Veterinary
Traditional Chinese medicine

16. Market potential / Performance
• Incremental rate of total download
1.
2.
Android 2013 to 2014: 266%
iOS 2012 to 2013: 51%
• More than 12,000 download
• Potential market
–
–
–
–
–
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Private clinic
Night clinic
Dental
Veterinary
Traditional Chinese medicine

17. Market potential / Performance
• One of the potential client
– An insurance Company
• Target: HK people who work in China
• Help them to locate the closest clinic with insurance
coverage and Hong Kong doctors
• Further enhancement
– Users can comment about the clinics
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18. Benefits & impact
• Multi-language
1) Traditional Chinese 2) Simplified Chinese 3)English
– No language barrier for sick people to find the
clinic and get cured
– Everyone can use (different
ages, races, languages)
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19. Quality
• Interviewed by press
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20. Quality
• Interviewed by i-Cable
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21. Quality
• HK Government PSI Talk
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22. Quality
• Good customer feedbacks
• Excellent user experience
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23. Thanks judges
Questions welcome