Blue Brick Creative specializes in information graphics, using the power of visual communication to amplify your message. Our clients include trial lawyers, businesses, researchers, public speakers and graduate students.

1. Information Graphics Capabilities Presentation Cristin Frank | 716.204.8808 | cristin@bluebrickcreative.com

2. Introduction I would like you to first know me, the face of Blue Brick Creative, before introducing my company. My name is Cristin Frank and my 14 year career has been dominated by the supermarket industry; specifically, package design of consumer products. +

3. I have lead insight-driven communication strategies for major brand groups such as Anheuser-Busch, Nestlé, SC Johnson and Kraft

4. What does this mean to you? I bring to you and your clients: Global experience reaching a diverse audience Vetted experience using the power of visual communications and emotional motivators to impact decision-making in a brief timeframe Over a decade worth of graphic, advertising principles employed by the $500 billion supermarket industry

5. My pivot point A couple years ago I started to loose enthusiasm for fiber content and superior, streak-free shine. With the influence of my brother-in-law, who is an attorney, I was able to stay grounded in what I’ve learned but redirect my talents to a higher purpose: justice. VS.

6. And so came Blue Brick Creative We create information graphics, using the power of visual communication to amplify your message. We are a local, woman owned business specializing in information design. We uphold total confidentiality throughout all processes and resources (you won’t find your trial visuals being spit out at Kinkos).

7. We provide the art of information amplification

8. What we create is not art just because it’s a picture, but because it creates an experience through understanding.

9. Take a nod from Good Will Hunting “If I asked you about war, you’d probably throw Shakespeare at me, right? ‘Once more unto the breach, dear friends.’ But you’ve never been near one. You’ve never held your best friend’s head in your lap.”

10. It’s not their fault The jury is comprised of peers, not a support group of empathetic individuals whom have shared a similar experience. It is our challenge to bring a level of responsibility that moves the jurors past themselves and their lack of a shared experience. Therefore, while presenting key facts is a top priority, putting these facts into a story provides an emotional context that jurors can: Identify With Remember Be Motivated By

11. The MS 150 A dozen years ago, I was a distance bike rider. I decided to challenge myself by riding the MS 150 to raise money for Multiple Sclerosis. Notice I said “challenge myself.” It was about me. Here is a picture of me at the start of the ride.

12. The MS 150 At the start of the ride I was given a name of someone with MS whom I’d be riding in honor of. I thought that was kind of touching. Seventy-five miles later, at the end of the first day of riding, I was greeted by a young girl, in a wheelchair, clapping for the riders. Wow, there was real understanding. Here’s a picture taken before my next MS ride. I was so motivated by that girl, that I recruited 8 more rides and raised thousands of dollars. It was about her.

13. My friends…trust & loyalty We are hardwired to absorb stories. Therefore, facts must masquerade as stories. Blue Brick Creative takes your story and illuminates it through simplicity, clarity and emotion. If it’s too slick, it’s not trusted. This is where understanding is created and with understanding facts and sequences, details are locked into memory. The story becomes significant, relevant and builds trust and loyalty along the way. What are some obstacles you’ve faced in reaching your jurors?

14. Our Combined Talents When I say, “our” I’m referring to you and me. My visuals only have the maximum effect when paired with your narrative. I know video killed the radio star, but it didn’t kill the rock concert.

15. Our Combined Stimuli If you’ve ever been on a ghost walk, you’ve seen this point demonstrated. Actors are hired to use their theatrical voice and body language to recreate an event that viewers are not going to see live. But given that it’s night time, and they’re looking at an old cemetery, the audience comes as close as possible to experiencing the thrill, fear, and eeriness of seeing a ghost. Both stimuli must work together. Hearing a story or seeing an old cemetery separately are not going to grab attention or be as memorable as when they are presented together. The verbal story + = Listening to a story and seeing pictures ignites the regions of the brain that process meaning. Meaning is what makes it memorable and motivational.

16. Here’s how we roll…

17. A) we immerse ourselves in the facts and figures of your case

18. B) We build in emotion and clarity to translate events into memorable and motivating visuals

19. C) We deliver presentation boards, magnetic boards, or electronic files

20. D) You deliver a compelling oral presentation assisted by riveting visuals

21. Solid Visuals. Call or email for a quote cristin@bluebrickcreative.com | 716.204.8808