Sally | Year in Review
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The organization saw significant growth in Facebook Likes and Twitter Followers between 2014 and the current time. Their social media presence achieved thousands of engagements per week across multiple platforms. Various online events and resources received hundreds to thousands of views, showing success in online outreach. Overall engagement across their digital assets was in the tens of thousands of pageviews and users.
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Sally | Year in Review
- 1. Facebook Likes 245 484 (‘14) Average Reach (w): 1.6-6.3K Twitter Followers 347 841 (‘14) RTs 462 | CTs 50 (m) MTs 2.5/daily 4 Events 200+ Attendees 325+ Video Views Slideshare 5170 views 13 Presentations Users | 9,880 (1,015) Sessions| 14,500 (1,250) Pageviews 37,390 (3,300) CREST (x42): 5170 views OMS (x3): 6340 views E-News 44% open rate |CTs 52 (m) Blog posts (x34): 1,850 pageviews Video blog (x1): 380 Pageviews 1,170 Pageviews 14 Currents (15 hrs production) Research papers 400 Pageviews Round Ups (x6) 280 Pageviews Recruitment Pages Overall (x6): 4650 Pageviews Delphi Study: 3700 Pageviews Research portfolios 5340 Pageviews x 10 Portfolios 13 Projects 6-10 users $25/month
Editor's Notes
- Based on metrics and time/$$ financial resources #s are for the last 12 month unless otherwise indicated. M= monthly average for past 6 months / CTs click thrus (x ‘N’ is number or count of specific item) Figure out where our biggest impacts are and areas where we can pull back from to make room for more capacity building initiatives, etc. Thumbs up notes: Webinar: upcoming webinar with Dr. Stephen Hinshaw – 75 registered. Increasing interest & attendace, opportunity for adjunct, in person events. Twitter: most popular tweets – scientific papers and events (CPD Webinar) Twitter: 180 have been favorited 27.36% 94 are replies 14.29% 451 include mentions 68.54% 572 include links 86.93% 507 include hashtags 77.05% Tweetchats – good success in first attempt. Second coming up in July 2014 No thumb – Research portfolios: 80 views in the last week. No promotion Recruitment with active blogging/videos and engaging content and social media support do best: Delphi 3700 | Orbit 500 Website – 2.6 pages per visit, average session – 4.6 minutes, new sessions 64% - Youtube – only 5 of 42 videos have over 500 views, 25 over 100 views. Spend time on fewer, shorter videos with higher impact. Thumbs down Low reach and engagement, with high time/$ costs Blog – best blog: video blog had 21% of blog pageviews. Network priorties: Top 5: Grant writing support; Network Database of research participants; Online research portfolios & Slideshare; Shared workspace and Webinar training/support.