Curating Stock to Sell Online: Presentation by Natalie Melton
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Natalie Melton from The New Craftsmen's presentation at the Craft Scotland Conference 2014. www.craftscotland.org
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Curating Stock to Sell Online: Presentation by Natalie Melton
- 1. The New Craftsmen Building an Audience for Craft Natalie Melton
- 2. UK Craft Market • £1bn Market • 32K Makers • Limited filters for talent • Challenges around representation &
- 5. What We Do • We represent and sell the work of british craftmakers • We have a particular emphasis on functional craft, accented with decorative pieces • We offer a carefully collected selection
- 16. Who Do We Sell To? • Taste makers and trendsetters • Local Mayfair community • Residential interior designers • Commercial interior designers • Craft aficionados
- 19. The New Craftsmen Garage – “a new, & highly original shopping outlet” How To Spend It, FT, May 2013
Editor's Notes
- Sexy – ad workd in interested in hand made, but how do you actually find outlets that represent craft that is consistent with this ‘cool’ image that the advertising gives off… Kirsty Allsop handmade home
- (less craft fair, more concept store)
- Space in North Row – to showcase new work and new makers, and sell a core collection of bestsellers We work on building commissions for makers We sell online We work with each of our makers in some or all of these ways Filtering process – try something out, if it works then look at what we can do to develop something unique, or support their commissioning capabilities, or expand their capacity to batch
- Reaching and building Connecting, communicating, personal and warm, relationship building Meetings, presentations, coffee, breakfast, lunch, dinner