Business model canvas


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Business model canvas

  1. 1. Business Model Canvas Un template per sviluppare modelli di business Francesco Trucchia - lunedì 17 settembre 2012
  2. 2. Chi sono • Partner & founder @ ideato • Founder @ Oltre Tata lunedì 17 settembre 2012
  3. 3. Come posso sviluppare un modello di business? Vendere congelatori agli eschimesi lunedì 17 settembre 2012
  4. 4. What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive? Through which Channels do our Customer Segments want to be reached? How are we reaching them now? How are our Channels integrated? Which ones work best? Which ones are most cost-efficient? How are we integrating them with customer routines? For what value are our customers really willing to pay? For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues? For whom are we creating value? Who are our most important customers? What type of relationship does each of our Customer Segments expect us to establish and maintain with them? Which ones have we established? How are they integrated with the rest of our business model? How costly are they? What value do we deliver to the customer? Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment? Which customer needs are we satisfying? What Key Activities do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue streams? Who are our Key Partners? Who are our key suppliers? Which Key Resources are we acquiring from partners? Which Key Activities do partners perform? What Key Resources do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue Streams? Day Month Year No. This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. lunedì 17 settembre 2012
  5. 5. Value Propositions Conservare cibi freschi per lunghi periodi comodamente a casa tua lunedì 17 settembre 2012
  6. 6. Customer Segments Famiglie eschimesi che non hanno più ghiaccio a causa del surriscaldamento del pianeta lunedì 17 settembre 2012
  7. 7. Channels Customer Relationships Distributori di elettrodomestici Garanzia - Supporto telefonico lunedì 17 settembre 2012
  8. 8. Revenue Streams Vendita di congelatori lunedì 17 settembre 2012
  9. 9. Key Activities Key Resources Customer care - Marketing Rete vendita - Call center lunedì 17 settembre 2012
  10. 10. Key Partners Indesit lunedì 17 settembre 2012
  11. 11. Cost Structure Call center - Rete vendita - Personale lunedì 17 settembre 2012
  12. 12. Risorse • Business model canvas explained • Business model generation lunedì 17 settembre 2012
  13. 13. Contatti Twitter: @cphp E-Mail: lunedì 17 settembre 2012
  14. 14. ? lunedì 17 settembre 2012