Digital Campaigning Presentation to Conservative Renewal Conference

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Digital Campaigning Presentation to Conservative Renewal Conference by Paul Staines of Guido Fawkes / WESS / MessageSpace

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Digital Campaigning Presentation to Conservative Renewal Conference

  1. 1. MERLIN MOBILE CANvassing app
  2. 2. the case for an app - paper-based canvassing is inefficient, time consuming and not interactive - voter data captured is less rich, and more prone to human error - canvass sheets are hand-written and then keyed back into merlin - data is slow to reach the centre, and slow to reach the field - smartphone penetration will be 74% by 2015 [probably higher among activists] - participation can be measured and controlled (re. candidates)
  3. 3. merlin user complaints - “the software is creakingly slow, buggy and not remotely intuitive” - “electoral roll updates are irregular and infrequent” - “activists regularly knock on doors to find the resident is not as described” - “updating information is arbitrary, with no obvious fields on canvas sheets” - “it takes a long time to train anyone, also very acronym heavy” - “the complexity and bad design mean we are constantly calling the help desk” - “papers can get mislaid, forgotten about, left in a drawer etc”
  4. 4. current merlin data flow voter list compiled sheets printed & distributed canvassers knock up canvass sheets returned sit in agent’s in-tray input to merlin terminal - software dates back to the 1980s & requires regular tech support - data entry is “clunky” and counter-intuitive - widespread complaints from end users
  5. 5. current merlin data flow voter list compiled sheets printed & distributed canvassers knock up canvass sheets returned sit in agent’s in-tray input to merlin terminal
  6. 6. - make most effective use of field resources - help agents manage field ops - help activists canvass in unfamiliar areas helping you win 40/40
  7. 7. app data flow canvassers knock up enter returns on street app installed on mobile automatically uploaded
  8. 8. - canvass data & engagement returned in real-time - voter mapping - walks activist through relevant talking points - opportunities for automated follow-up actions - user-friendly, web-based agent dashboard - dashboard monitors & flags voter issues CANVASSING
  9. 9. - allows better allocation of in-field resources - makes polling station telling interactive - agent can see real-time heat map - push notification messages to volunteers - incentivise / reward activity GET OUT THE VOTE
  10. 10. voter map issue tracker follow up action app functionality
  11. 11. privacy & security - agent authorises app users via text or email - data accessibility time-limited - app can be remote-wiped - device location when using app always available - full AUDIT TRAIL
  12. 12. MERLIN MOBILE CANvassing app paperless data collection quicker and less prone to error cheaper, faster and easier more data, better quality data will please activists

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