The document provides guidance for evaluating the strategic plan of Hoosier Media Inc. Key points include: - Evaluating organizational performance, examining progress toward objectives, and criteria for measuring objectives. - Changes needed to reposition Hoosier Media competitively including adapting to technological changes impacting the media industry. - Issues like declining print circulation and opportunities like increasing online advertising revenue and presence.

1. Strategic Plan Evaluation
Refer back to the Week 2 company, Hoosier Media, Inc. Your
consulting firm is now ready to present suggestions regarding
the strategic plan of Hoosier Media, Inc.
In a 10- to 20-slide presentation with speaker notes, address the
following which will be presented to the Director of Marketing:
· The best possible options for evaluating a strategic plan
· Corrective actions that should be taken to ensure company
operations are correctly aligned with the strategic plan
Include the following in your presentation:
· How should the company measure organizational
performance?
· How will the company examine what progress is being made
toward the stated objectives?
· What criteria will be used when determining whether company
objectives are measurable and verifiable?
· Based on your knowledge of the company, what changes
should be made to reposition Hoosier Media competitively for
the future?
Click the Assignment Files tab to submit your assignment.
Running head: HOOSIER MEDIA INC. STRATEGIC
ANALYSIS REPORT 1
HOOSIER MEDIA INC. STRATEGIC ANALYSIS REPORT
6
Hoosier Media Inc. Strategic Analysis Report

2. Alice Williams
University of Phoenix
BUS 475
Mr. Victor DeJesus
Hoosier Media Inc. Strategic Analysis Report
Economic, Legal, and Regulatory Forces and Trends
Hoosier Media Inc faces a dilemma that many traditional print
media firms face as well. This is an uncertain future due to the
rapid spread and adoption of electronic media. Hoosier Media
Inc should look at its sales statistics to reveal the start of the
decline as well as other changes that have occurred during the
decline of sales of newspapers. The biggest economic pressure
the firm is likely to face is the loss of revenues that are
generated from advertisements. Advertisers are looking at their
adverts as more successful if they reach a larger proportion of
the society at a faster speed and conveniently too. These are
advantages that electronic media offers them. The regulatory
force Hoosier Media needs to relook at is the ownership of the
newspaper. Concentrated ownership has the disadvantage of
leading to fewer choices thus customers lack diversity. This
lack of diversity may be playing a role in reducing the sales that
are made. The trend to analyze is how the newspaper has
continued to maintain its journalistic standards. It is a
newspaper that has traditions to maintain and any interference
with the standards may negatively impact the market share it
has always supplied to. In addition, it is important for Hoosier
Media to ensure that finds an innovative and creative way to
keep its customers interested despite the presence of electronic
media. To create this interest may need a relook at the content
to fit a more demanding market in a competitive world (Norris,

3. 2000).
How Well the Organization Adapts To Change
The decline in circulation and subscriptions has been reported
in the last five years. Hoosier Media is still struggling to come
up with a strategy that will alter this scenario. There has been
hope of making revenues through online ads but little has been
done to exploit this opportunity. Their mind seems to be
focused on newspaper circulation and subscriptions. The
situation consequently reveals that the firm is not well
positioned to handle changes which can be detrimental to its
survival in an industry that will possibly experience further
shifts. Furthermore, the situation shows that the internal
environment of the organization such as its culture is not built
to accommodate changes. These facts point out to the need for
alterations to the organizational culture and other factors in the
internal environment so that the attitudes of the newspaper
owners, the staff and all stakeholders realize that they need to
adapt to changes as they come.
The Primary Internal Organizational Considerations
The primary internal organizational considerations for Hoosier
Media include its corporate culture. The culture needs to be
more accommodative to changes especially those occurring in
the external environment. The changes include technological
advancement, changes to legal requirements in journalism,
changes in how to make circulations and changes to pricing.
The culture at Hoosier needs to find a balance between its top
management and the human resources so that they can develop
creative and innovative ways of handling these changes. The
value system needs to be altered so that the newspaper can
fulfill its missions and objectives. An improved value system
will positively impact business choices, policies and practices
(Purdy, 2017).
The Primary External Organization Considerations
The primary external organizational consideration includes the
target market. Hoosier Media needs to know that consumer
tastes and preferences keep changing thus as much as many

4. perceive newspaper as reliable sources of comprehensive and
deep information, they expect certain diverse needs to be
covered as well. Meeting these needs means Hoosier Media may
need to add more segments catering for the needs of different
segments of the society. Such groups may include the young,
elderly, men and women. Hoosier Media also needs to
understand the role technology is playing in the industry. It
needs to understand which aspects of the newspaper industry are
being affected and develop applicable strategies to increase its
circulation and subscription. In an era when people are pushing
for more accountability and transparency, Hoosier Media needs
to develop ways of handling a pluralistic market (Norris, 2000).
The Major Issues and/or Opportunities The Company Faces.
The biggest issue Hoosier Media has is a reduction in its print
newspaper circulation and subscriptions declining. The decline
has led to 30% lower revenues over the last five years. The
economies of scale in this scenario reveal that the costs of
production and distribution are higher due to this decline in
sales. Hoosier needs to identify the economic situations of their
target market. There is also need to relook at how the
organization of the news industry has changed over time. It is
also important to look at government regulations. This
knowledge is critical in strategizing how to increase newspaper
circulation and subscription (Purdy, 2017).
Online ad revenues have increased but currently account for just
5% of the company's revenue. This is an opportunity as it
reveals that Hoosier is still trusted to make effective and fruit
bearing advertisement. The 5% revenue from online ads has
been made without much investment into it which points to a
chance to make higher revenues if the opportunity is exploited
fully. This presence of online community following Hoosier
means that the firm still appeals to the market but they need to
change their approach in serving the customers. It is clear that
some of Hoosier’s clients and customers have migrated to
electronic platforms. Hoosier Media will be wise to increase
their online presence. The increase of online presence calls for

5. investment in technology as well as skilled human resources,
advertisement to let customers know as well as a strategy of
how on how to increase circulation and subscription.
References
Norris, P. (2000). A Virtuous Circle: Political Communications
in Post-Industrial Societies. New York : Cambridge University
Press .
Scott Purdy, P. W. (2017). Stop the Presses. New York : KPMG.