40min presentation introducing user experience design to students at Harvard Innovation lab & MIT / Microsoft research students at barCampBoston 2012

1. Make it Shine,
user experience design
@courtneyBolton

3. What is this,
user experience design?

4. A User research
B Interaction design
C Visual design
D Content strategy
E Usability studies

5. a
User Research
• Personas
• Competitive research
• Audience needs
• Goals
• Success metrics
• Usability studies

6. b
Interaction Design
• Features, functionality
• Task Flows
• Diagrams, maps, interactions
• Wireframes
• Future vision
• Paper prototypes

8. c
Visual Design
• Branding
• Look & Feel
• Emotional impact
• Polish
• Consistency
• Motion, movement

10. d
Content Strategy
• Brand messaging, tone
• Error messages
• FAQ / Help sections
• Customer service scripts
• Lead generation

11. e
Usability Studies
• Ease-of-use
• Spots market opportunities
• Speed
• Responsiveness
• Desired outcome?

12. Start with the problem.
Ask why until you can’t anymore.

13. Know your audience.
Understand who your users are.
• Who’s buying your product?
• What do they want?
• What do they need?
• Exceed their expectations.

14. Think Critically.
Where do other products fail?

15. Think Creatively.
What will make yours better?

16. Talk to your users.
What do they love?
Which parts do they hate?
Where are things difficult?
What do they need?

17. Understand,
What makes you unique?

19. Kayak, for Apparel

20. Jetsetter, for Beaches

21. TurboTax, for Relationships

22. Klout, for Video Games

23. “We’re the next Facebook.”

24. “Like Quicken, but Better.”

25. Mint, for Personal Finance

28. User Experience
Design Principles
Make it Memorable.

29. Visible
Consistent
Flexible
Trustworthy

30. 1
Design Principle
Visibility
(can I see it?)

31. 2
Design Principle
Feedback
(is it responsive?)

32. 3
Design Principle
Affordance
(does it look like I can effect it?)

33. 4
Design Principle
Consistency
(do I know what to expect?)

34. 5
Design Principle
Constraints
(what are my constraints?)

35. 6
Design Principle
Mental Maps
(where am I & where can I go?)

36. 7
Design Principle
Flexibility
(does it play well with others?)

37. 8
Design Principle
Beauty
(is it pretty?)

38. 9
Design Principle
Interoperability
(is it modular, re-useable?)

39. *
Design Principle
Trustworthy
(do I trust it?)

40. Eyes 1 Visibility
Feedback
Affordance
Touch
4 Consistency
Design Constraints
Mental Maps
Sensing
7 Flexibility
Beauty
Interoperability
* Trustworthy

41. Thank you!
(Questions?)
@courtneyBolton