Kwik-E-Mart is expanding into the New York Capital Region and needs to create an online presence and mobile app to locate stores. They will be opening various store formats like those focusing on drinks and gas, organic groceries and gas, or 24 hour stores. The task is to design the locate a store feature for mobile. It needs to include navigation, store details like location, hours and type, and user interactions while maintaining the Kwik-E-Mart branding. Examples stores and personas are provided to help guide the design process.

1. Kwik-E-Mart Online

2. Background
WHATS HAPPENING:
A very fortunate business man has come into a
large sum of money and is now looking to expand
his company into the New York State Capital
Region area.
WHATS NEWS:
- Opening 25 new stores
- Many different types of stores
- Super Kwik-E-Mart (Drinks and Gas Only)
- Fresh Kwik-E-Mart (Organic Groceries and Gas)
- Late Night Kwik-E-Mart (24 Hours)
- Kwik-E-Mart (Standard Gas and Convenience store)

3. Problem?
WHAT WE NEED TO DO:
Kwik-E-Mart inc. has grown so large that it needs to make a presence online.
Currently the company doesn’t have a online presence, but you all have been hired to
make one. The requirements are simple, create an interactive and engaging website
that is accessible via all different types of internet ready devices (smartphones and
computers).

4. Focus
WHAT IS OUR FOCUS:
Using the design studio process we need to create the locate a store screen/page.
Only at the mobile view.
Items to consider:
- Navigation
- Store Demographics
- Location
- Hours
- Type
- Interations
- Branding

5. Resources

6. Live Examples

11. Personas

12. JEFF HERB
Age
Gender
Occupation
Marital Status
Location
30
Male
IT - Web
Relationship
Albany NY
BIOGRAPHY
Over worked Information Technology specialist. Spends
most of his time in front of a computer or mobile device
communicating with co-workers and friends. When he
does travel, it’s usually early in the morning. Creature of
habit when it comes to driving patterns and will typically
stop at locations where it’s easier to get in and out from.
Also a bit cautions and prefers self service pumps and
cash at the registers.
GOALS:
- Finding store based on where he is.
- Getting in and out of the store fast.
- Can do everything on his own.
FRUSTRATIONS:
- Slow site downloads
- Large Crowds
- No Gas options
TYPICAL VISIT
Normal visits to the Kwik-E-Mart is
to primarly buy gas. However
depending on the time of day or
the destination, additional
purchases will be either beer or
coffee. When he does stop in, he
prefers to handle his transactions
himself and be on his way.
FAVORITE ITEMS:
- Craft Beers
- Unsweetened Tea
- Coffee
SPLURGE ITEMS:
- Candy Bar
- Lottery Ticket
- Energy Drink

13. COURTNEY JORDAN
Age
Gender
Occupation
Marital Status
Location
24
Female
Artist
Single
Cortland NY
BIOGRAPHY:
A very laid back individual. When she has the time, she
loves listening to music and drawing. She is clearly a
mobile user as all of her devices are portable (laptop and
mobile phone). Of the two, she strongly prefers her
mobile phone. She is not from the area so she normally
needs to use GPS to get around. Having the ability to do
simple search for the nearest location is the bigger
benefit. Also being a night owl, she needs to know what
locations are open and what are closed.
GOALS:
- Ability to pick stores based on time
- Easy to use apps/sites for directions.
- GPS location
FRUSTRATIONS:
- Poor layout/color designs
- Overly complicated/trendy sites
- Small Coffee Selections
TYPICAL VISIT:
She normally stops to pick things
up on the go. She is a night owl so
coffee is almost always on the
receipt. She also a neat freak and
can’t stand when her nissan rogue
is covered with dirt and dust that
gets onto the windshield.
FAVORITE ITEMS:
- Donuts
- Coffee
- Twizzlers
SPLURGE ITEMS:
- Soda
- Ice Cream
- Car Cleaning
Supplies

14. KRISTEN ALBRIGHT
Age
Gender
Occupation
Marital Status
Location
36
Female
Teacher
Married
East
Greenbush NY
BIOGRAPHY
Your typical energetic teacher and people person. She is
on a first name basis with all of the Kwik-E-Mart
employees near her home and work. While she does
stop from time to time for gas, she typically grabs
something to eat given the appropriate time. When she
does stop for gas, she would rather have someone else
pump her gas, as she checks in with friends and gets a
healthly treat. Her only form of internet is her mobile
phone and she enjoys checking out new, fresh and
healthy food additions to her local stores.
GOALS:
- Filtering down stores based on needs
- Ability to check on new store arrivals
- Not having to pump her own gas
FRUSTRATIONS:
- Self Service
- Poor customer service
- Poor selection
TYPICAL VISIT
She normally stops in on the way
to work or the way home. In either
case, typically when she does stop
she prefers the larger stores that
sell fresh pre-made food and
appropriate drink for the time of
day (morning coffee, evening tea).
FAVORITE ITEMS:
- Pre-made
Salads/Subs
- Coffee
- Energy Drinks
SPLURGE ITEMS:
- Chewing Gum
- Microwave Burrito
- Zima

15. Person Name
Age
Gender
Occupation
Marital Status
Location
Age
Gender
Occupation
Marital Status
Location
BIOGRAPHY
Put some nice description text in here.
GOALS:
- Goal 1
- Goal 2
- Goal 3
FRUSTRATIONS:
- Frustration 1
- Frustration 2
- Frustration 3
TYPICAL VISIT
Put some nice description text in
here.
FAVORITE ITEM:
- Goal 1
- Goal 2
- Goal 3
FRUSTRATIONS:
- Frustration 1
- Frustration 2
- Frustration 3