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Courtland
Christopherson
Major: Business Management
Emphasis: Marketing
Clusters: Professional
Presentation
Visual Media Advertising
Career Leader Assessment
Career Match
• Advertising Accounts Management –99%
• Marketing and Marketing Management– 94%
• Management in Science and Engineering– 92%

  Key Motivators               Key Skills
  • Lifestyle –11              • Oral Communication
  • Managing People – 11       • Leadership confidence
  • Power and Influence –11    • Action-Orientation

  Key Interest
  Creative Production
Industry and Company
               Analysis
• Completed 2 Industry Analysis
     -Consumer Electronics (US)
     -Wireless Telecommunication Carriers (US)

• Completed 5 Company Analysis/ SWOTs
     - Verizon Wireless
     -AT&T Inc.
     -Sprint Nextel Corporation
     -Apple
     -Best Buy

• Insights and Knowledge from Analysis
Mentor Interviews
• Interviewed 3 Mentors from Different Fields
       -Pharmaceutical Marketing and Sales
       -High-tech Industry Accounts Marketing
       -Sports Medical Marketing
       -Consumer Marketing
• What I Learned from Mentors
• Guidance and Advice
• Connections and Potential Intern
  Opportunities
Additional Work
“Leadership and Self Deception: Getting out of the Box”
                     -The Arbinger Institute

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B100 Presentation Slides

  • 1. Courtland Christopherson Major: Business Management Emphasis: Marketing Clusters: Professional Presentation Visual Media Advertising
  • 2. Career Leader Assessment Career Match • Advertising Accounts Management –99% • Marketing and Marketing Management– 94% • Management in Science and Engineering– 92% Key Motivators Key Skills • Lifestyle –11 • Oral Communication • Managing People – 11 • Leadership confidence • Power and Influence –11 • Action-Orientation Key Interest Creative Production
  • 3. Industry and Company Analysis • Completed 2 Industry Analysis -Consumer Electronics (US) -Wireless Telecommunication Carriers (US) • Completed 5 Company Analysis/ SWOTs - Verizon Wireless -AT&T Inc. -Sprint Nextel Corporation -Apple -Best Buy • Insights and Knowledge from Analysis
  • 4. Mentor Interviews • Interviewed 3 Mentors from Different Fields -Pharmaceutical Marketing and Sales -High-tech Industry Accounts Marketing -Sports Medical Marketing -Consumer Marketing • What I Learned from Mentors • Guidance and Advice • Connections and Potential Intern Opportunities
  • 5. Additional Work “Leadership and Self Deception: Getting out of the Box” -The Arbinger Institute