Companies like www.courierpoint.com have been helping ecommerce stores around the world to send courier to India at phenomenal speed.

1. What is involved in marketing an
online store?
There are many ways to market an online store. From
search engine optimization to launching promotions on
social media, pay per click ads or sponsored ads to
hosting events and myriad types of campaigns, online
as well as offline; an online store can be marketed in
numerous ways. But there are a few preset purposes
that all such marketing initiatives must attend to. The
eventual objective is to generate revenue but the
interim purposes are what one must focus on.

2. Here is what marketing an online
store is all about.
Authenticity is the first objective. When any company launches
an online store, it has to establish itself as a serious player in the
ecommerce business. It must present itself as a brand. It should
be trustworthy. Customers should not have to think twice before
browsing the site or before making a purchase. A store must
present itself in a manner that instills confidence in consumers
that the products being sold are genuine, that the products
would be delivered and that there would be enough options to
choose from. An online store cannot be successful if there are
only three or half a dozen options in a given product category.
Likewise, no one wants to buy fake or counterfeit products. So
marketing has to iterate that an online store is trustworthy and
credible.

3. People should be certain that their online
shopping would be safe, secured and discreet.
An online store must be able to assure the
customers that their payment gateways are
safe, that the personal details will be kept
secret and that the privacy of the customers
must not be compromised. There is a reason
why there are so few companies like Amazon
and eBay. These companies have managed to
offer unending categories of products and an
impeccably safe shopping experience.

4. Another reason why major global marketplaces have
succeeded is because they deliver on their promises.
An online store should deliver in a day or two as
promised. Else, the store must promise a five day or
seven day delivery. Companies like
www.courierpoint.com have been helping
ecommerce stores around the world to send courier
to India at phenomenal speed. But if the online
store delays processing an order or doesn’t have the
product in stock then no courier can do anything.
Delivering on promises would be a marketing strategy
in itself, and a very effective one at that.

5. An online store must have friendly policies. The refund
and return policies must be easy and customer
friendly. The terms and conditions and the privacy
policies should favor the customers as well. Such
policies must be marketed as well, just as much the
offers or discounts.

6. Courierpoint.com
http://www.courierpoint.com/couriertoindia
Bradley House
St. Albans Lane
London
NW11 7QE
Tel: 020 8731 8653
Fax: 020 8458 9528