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January 2017 #MarketingMinute

Monthly #MarketingMinute highlights recent food and beverage marketing trends and tips. This month focused on charity, expansions, and the Super Bowl!

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January 2017 #MarketingMinute

  1. 1. #MarketingMinute Monthly #MarketingMinute Highlights Recent Food and Beverage Marketing Trends and Tips January 27, 2017
  2. 2. 2 Muhtar Kent, CEO of Coke, gives great advice about leadership and longevity in his industry. Read more:
  3. 3. 3 Smarties Candy Co. donates $25k for classroom projects as a part of Donors Choose. Read more:
  4. 4. 4 Read more: Snickers is having, Star Wars actor, Adam Driver star in the 2017 Super Bowl commercial.
  5. 5. 5 Mondelez to expand its “chocolate footprint” in India with Cadbury Milk Silk Oreo product. Read more:
  6. 6. 6 In other Super Bowl commercial news, Justin Timberlake will be starring in a Bai Drink ad. Read more:
  7. 7. 7 Busy life-styles are leading to a 46% growth for on- the-go breakfast items. Read more:
  8. 8. 8 Government reports are showing that soda is the most popular item in the shopping carts of shoppers with federal food stamps. Read more:
  9. 9. 9 Read more: McCormick spices is releasing 17 new global flavors is sure to spice up your spring and your kitchen.
  10. 10. 10 Campbell’s soups is turning towards millennials to keep its business fresh in an ever changing market. Read more:
  11. 11. 11 Read more: Yoplait is re-releasing its custard style yogurt product after a 10 year hiatus in retirement.
  12. 12. 12 Did You Find This Information Helpful? Join us on Twitter for #MarketingMinute the fourth Friday of each month, or check back here for the monthly Marketing Minute recap.