Get an in-depth analysis of Yoplait’s switch from high fructose corn syrup (HFCS) to sucrose and its impact on the brand market position. You'll learn about:
- Consumer attitudes toward sweeteners and added sugars in general, and how they are affecting yogurt sales
- How the rapid growth of Greek yogurt is effecting brand strategies within the category
- How Yoplait’s changing sweetener strategy failed to produce the desired results, and some reasons why
Explore the links, or lack thereof, between sweetener types and yogurt sales, and get beyond perceptions and statistics to uncover the real truth of consumer attitudes toward sweeteners.
Learn more: http://bit.ly/21czSUw.