Press Release BMB 2010

1. Brazil Means Business Symposium
A 360 View of an Emerging Economy
AMSTERDAM – March 1, 2010/ Conversion Communications presents the Brazil Means
Business Symposium, on March 29th 2010, in Holland. It will showcase some of the fastest
growing Brazilian companies in the IT and Bio/Pharma sectors.
SOFTSUL, the Rio Grande do Sul state branch of Brazilian software association SOFTEX, is
inviting entrepreneurs and companies to participate in the symposium that will cover all aspects
of establishing successful foreign partnerships.
Brazil’s software industry excels in three areas: banking, e-government, and healthcare. So it is
no surprise that eighteen IT companies from the Southern region have confirmed presence in
the upcoming CEBIT, in Hannover, the largest international fair for the IT sector. Another ten
more are invited to be in Holland, on March 29th, to meet potential partners.
Jose Antonio Antonioni, Executive Director of SOFTSUL points out that: “One of the verticals
SOFTSUL focuses on is entrepreneurship. We encourage firms to organize themselves in
consortiums and joint-ventures. This symposium is aligned with our goals of promoting the
Brazilian software industry abroad.”
There is keen interest from European entrepreneurs to export goods and services to the huge
consumers’ market that Brazil represents. And there is interest, from Brazilian companies, in
biomedical R&D carried on by European companies. Investors will also attend the Brazil Means
Business Symposium to know about the latest opportunities in the sector and learn about
Brazil’s M&A landscape.
As the host of the World Cup in 2014, the Olympic Games in 2016, and with major investments
being made in infrastructure by the government, Brazil presents a unique opportunity for foreign
companies in the infrastructure, banking, biotechnology, and mobile technology sectors in the
next decade.
For tickets: https://www.regonline.com/brazilmeansbusiness
About Conversion Communications: The Brazil Means Business Symposium is organised by
Conversion Communications, a producer of independent, strategic events for senior executives
and management of Fortune Global 500 and Global 100 companies, investors, and
entrepreneurs in the high-technology sector. Its partners have more than 25 years experience
organizing and promoting international, high-level conferences, product launch events,

2. symposia, and seminars for the United Nations, the Brazilian government and the third sector in
Europe, Brazil, and the US.
For press inquiries please contact:
Maya Plentz Fagundes mayara@conversioncommunications.com +31 20 893-2858