If you run an online business and you’ve been at it for a long time, you must have content posted on your website for the benefit of your site visitors. If that content is valuable (as long as it isn’t time-sensitive), we don’t see any reason why you shouldn’t find ways to repurpose it so that other people can benefit from what you have to say too. In fact, if you’re not repurposing your content, you’re leaving lots of traffic and untold money on the table.