There's a problem with the end of the Star Trek film - they basically hand over the flagship vessel to a bunch of rookies. How would a PR company spin that or the other problems in the film?

1. The Enterprise Problem Starfleet PR problem by making James Kirk captain of Enterprise

2. Background Romulans claimed to come back in time to destroy Vulcan and Earth All Starfleet cadets pressed into service One was smuggled aboard Starfleet flagship Flagship captain was hijacked Acting captain replaced by smuggled cadet Smuggled cadet saved Earth Smuggled cadet is the problem

4. Womaniser

5. Reckless

6. Rebellious

7. Disobeys orders

8. Bar brawler

10. Chief engineer seen as eccentric and advocate of animal cruelty/experimentation

11. Chief Medical Officer has dark past involving divorce

12. First officer tried to murder Captain Kirk

14. School visits and meetings with politicians

16. Hero background – sacrifice of father good for sympathy but also shows Starfleet legacy

17. Overcame troubled upbringing

18. Technically skilled – driving at nine years old

20. Efforts at saving his mother

21. Role model now for entire species

22. Possible leaks on his relationship with Uhura – continuing the Vulcan species?

24. Helmsman is keen action type, sell him in to swordfencing websites/magazines.

25. Uhura is multi-lingual. Use this to strength in cross-species media. Also have her sit on Chekov interviews.

26. Portray Chekov not as young, but as The Future. Ensure he updates blog and other young galactic-wide media regularly to stay in touch with young, recruiting demographic.

27. Chief Engineer should be left to engineering press and Scottish media as they love one of their own. However watch out for Scottish press backlash after building him up. Also, keep him sober and away from Tribbles and beagles.

29. Send camera crew with ship to record weekly TV documentary which can be shown across the galaxy (subject to Starfleet clearance)

30. At every planet, have senior crew interact with locals to build relationships and ongoing friendships

31. Sensecheck local media for interview opps at each planet

35. Resentment against Spock(s) for creation of this timeline and destruction of Vulcan

36. People may seek him out to discover future

37. Mass hysteria at concept of alternative timeline

38. Romulans of this era will be pissed at news of future

40. Claim the Nero incident was a rogue group of aliens claiming to be Romulans (helps with PR dealings with them if we remove blame element)

41. Point out Klingons let Nero escape, emphasising why Starfleet is better than Klingons (deflects attention from Nero to another, still tangible, enemy)

42. Some vulcans saved thanks to brave sacrifice of many starfleet officers and quick thinking by Pike, Kirk and Spock

43. Spock saved 10,000 Vulcans who are now looking for new home

44. Enterprise to assist in five year mission, going where no-one has gone before to find new home

45. Energetic – yet fully trained – crew of Enterprise saved Earth thanks to heroic actions

47. Mankind has been able to save the universe and other species

48. Starfleet is a youthful-minded organisation but is also non-discriminatory (McCoy is older than rest of crew) and is an all-species organisation (see Spock and other crew for examples)

49. Vulcans need somewhere to live. Suggest digging out old 20th Century files on ‘a puppy is not just for Christmas’ for those considering taking a Vulcan in.

51. www.twitter.com/cm_pr_tips

52. www.twitter.com/craigmcgill

53. PR and media advice for more than 240 years