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Mandated by
International Olympic Committee, City of Lausanne, Canton ofVaud
Head of the Study: Dr Claude Stricker
Project Manager: Ms Amandine Bousigue
THE ECONOMIC IMPACT
OF INTERNATIONAL SPORTS
ORGANISATIONS IN SWITZERLAND
2008–2013
April 2015
First published 2015
by the AISTS (International Academy of Sports Science andTechnology)
Innovation Park, Building C, 1015 Lausanne, Switzerland
© 2015 Amandine Bousigue and Claude Stricker
All rights reserved. No part of this report may be reprinted or reproduced or utilised
in any form or by any electronic, mechanical, or other means, now known or hereafter
invented, including photocopying and recording, or in any information storage or retrieval
system, without permission from the publishers.
Printed and bound in Switzerland by the EPFL (École Polytechnique Fédérale de Lausanne)
reprography.
1
The Economic Impact of International Sports Organisations
in Switzerland 2008–2013
ABSTRACT
This year marks the 100th
anniversary of the International Olympic Committee
being headquartered in Lausanne. In conjunction with this milestone, the
International Academy of Sports Sciences andTechnology — the AISTS —
has completed a study on the overall economic impact of the International
Olympic Committee and other international sports organisations.The study
concentrates on Switzerland, with emphasis on the Lausanne region and the
Canton of Vaud. It spans the years 2008 to 2013 and consolidates data from
45 responding international sports organisations.
Together, these organisations and their visitors spend an average of CHF
691 million within Switzerland each year.This spending generates CHF 379
million of additional impact on the Swiss economy, creating an average yearly
economic impact of CHF 1.07 billion for Switzerland, CHF 0.55 billion
for the Canton of Vaud and CHF 0.25 billion for the Lausanne region.This
economic impact has a positive effect on employment, business tourism, and
the construction sector.The impact goes well beyond what is tangible. Swiss
residents are not only well aware of the presence of international sports
organisations but also consider this presence important.
2
The Economic Impact of International Sports Organisations
in Switzerland 2008–2013
ABSTRACT	 1
TABLE OF CONTENTS	 2
TABLE OF FIGURES	 5
ACKNOWLEDGEMENTS	 7
FOREWORD	 9
EXECUTIVE SUMMARY	 11
GLOSSARY	 15
DEFINITIONS 17
1	 METHODOLOGY:THE ECONOMIC IMPACT MODEL			 19
1.1	OBJECTIVE 		 					 19
1.2	SCOPE 							 19
1.2.1	 Reference areas 		 				 19
1.2.2	 Reference years 		 				 20
1.2.3	 Reference organisations 		 			 20
1.2.3.1	 31 ISOs in the Lausanne region	 		 21
1.2.3.2	 5 ISOs in the Canton of Vaud (excluding Lausanne region)	 	 22
1.2.3.3	 10 ISOs in Switzerland (excluding Canton of Vaud)	 22
1.3	 DATA COLLECTION	 			 				 22
1.3.1	 Phase 1 in 2013: Two reference areas, four reference years	 22
1.3.2	 Phase 2 in 2014: One additional reference area, two additional reference years 	 22
1.3.3	 Confidentiality 		 			 	 23
1.4	 DATA CALCULATION	 				 	 	 24
1.4.1	 Calculation of the injection 	 				 	 25
1.4.2	 Calculation of external revenue	 				 25
1.4.3	 Calculation of net injection	 			 		 25
1.4.4	 Calculation of the primary income 		 		 26
1.4.4.1	 Calculation of the direct impact	 26
1.4.4.2	 Calculation of the indirect impact	 27
1.4.5	 Calculation of the induced impact 				 28
1.4.6	 Calculation of the overall economic impact 			 28
1.4.7	 Double accounting considerations 		 		 28
1.5 LIMITATIONS	 				 		 29
TABLE OF CONTENTS
3
The Economic Impact of International Sports Organisations
in Switzerland 2008–2013
2	 THE OVERALL ECONOMIC IMPACT			 31
2.1	 AN EFFICIENT IMPACT 						 33
2.2	 A NOTABLE EFFECT ON THE CANTON OF VAUD		 34
2.3	 THE LARGE SHARE OF ISOs FINANCIALLY SUPPORTED BY THE IOC 	 35
3	 THE IMPACT ON DIRECT EMPLOYMENT			 37
3.1	 NUMBER OF EMPLOYEES							 37
3.2	 SALARIES, SOCIAL CONTRIBUTIONS AND INCOME TAX	 38
4	 THE IMPACT ON BUSINESSTOURISM			 39
4.1	 NUMBER OF VISITORS							 39
4.2	 EXPENSES OF VISITORS					 40
4.3	 THE SPECIFICITY OF THE AISTS MSA PARTICIPANTS				 40
5	 THE IMPACT ONTHE CONSTRUCTION SECTOR			 41
6	 THE IMPACT ON PERCEPTION			 43
7	CONCLUSION			 45
REFERENCES			 47
APPENDICES			 49
APPENDIX 1 – YEARLY, TOTAL AND YEARLY AVERAGE OVERALL ECONOMIC 	
IMPACT OF ISOs PER REGION AND TYPE OF IMPACT 51
APPENDIX 2 – LINK INSTITUTE SURVEY QUESTIONNAIRE (FRENCH) 		 52
APPENDIX 3 – LINK INSTITUTE SURVEY QUESTIONNAIRE (GERMAN) 		 53
APPENDIX 4 – LINK INSTITUTE SURVEY SUMMARY OF RESULTS 		 54
5
The Economic Impact of International Sports Organisations
in Switzerland 2008–2013
FIGURE 1 –GEOGRAPHICAL MAP OF THE THREE REFERENCE AREAS			 19
FIGURE 2 –SIMPLIFIED CALCULATION FLOW OF THE OVERALL ECONOMIC IMPACT OF ISOs 24
FIGURE 3 –POSITIVE ECONOMIC IMPACT OF ISOs IN THE LAUSANNE REGION			 25
FIGURE 4 –POSITIVE ECONOMIC IMPACT OF ISOs IN THE CANTON OF VAUD			 26
FIGURE 5 –POSITIVE ECONOMIC IMPACT OF ISOs IN SWITZERLAND				 26
FIGURE 6 –BUSINESS MULTIPLIERS USED FOR THE CALCULATION OF THE INDIRECT IMPACT 	
OF ISOs PER REFERENCE AREA							 27
FIGURE 7 –HOUSEHOLD MULTIPLIERS USED FOR THE CALCULATION OF THE INDUCED IMPACT	
OF ISOs PER REFERENCE AREA							 28
FIGURE 8 –SIMPLIFIED CALCULATION FLOW WITH RESULTS OF THE YEARLY AVERAGE OVERALL 	
ECONOMIC IMPACT OF ISOs FROM 2008 TO 2013					 32
FIGURE 9 –DISTRIBUTION PER TYPE OF IMPACT OF THE YEARLY AVERAGE OVERALL ECONOMIC IMPACT 	
OF ISOs IN SWITZERLAND FROM 2008 TO 2013					 33
FIGURE 10 –DISTRIBUTION PER REGION OF THE YEARLY AVERAGE OVERALL ECONOMIC IMPACT	
OF ISOs IN SWITZERLAND FROM 2008 TO 2013					 34
FIGURE 11 –DISTRIBUTION PER TYPE OF ISO OF THE YEARLY AVERAGE OVERALL ECONOMIC IMPACT	
OF ISOs IN SWITZERLAND FROM 2008 TO 2013				 35
FIGURE 12 –EVOLUTION OF THE NUMBER OF ISOs’ EMPLOYEES IN SWITZERLAND 	
FROM 2008 TO 2013						 38
FIGURE 13 –EVOLUTION OF THE NUMBER OF ISOs’ GUEST NIGHTS FROM 2008 TO 2013	 39
TABLE OF FIGURES
7
The Economic Impact of International Sports Organisations
in Switzerland 2008–2013
ACKNOWLEDGEMENTS
We would like to express our deepest appreciation to the 45 international sports
organisations executives and respective financial departments who made this study
possible by taking the time to collect, consolidate and share the fundamental data
with the AISTS.
We would also like to acknowledge the trust demonstrated by the International
Olympic Committee, the City of Lausanne and the Canton of Vaud in mandating
the AISTS to conduct this study.
Many thanks go to Jérémy Malletroit and Mandeep Saharan at the AISTS for their
rigorous compilation of all the data.
Finally, we want to express our appreciation of the expert guidance of Professor
Jean-Jacques Dethier from Georgetown University and the University of Bonn, and
Professor Stéphane Garelli from IMD and the University of Lausanne, whose insightful
review of the methodology, the findings and the report were crucial to the project.
This study was mandated by the International Olympic Committee,
the City of Lausanne and the Canton of Vaud.
Dr Claude Stricker,
AISTS Head of Study and
Executive Director
Ms Amandine Bousigue,
AISTS Project Manager
9
The Economic Impact of International Sports Organisations
in Switzerland 2008–2013
Professor Jean-Jacques Dethier,
Georgetown University and
University of Bonn
Professor Stéphane Garelli,
IMD and University of Lausanne
International Sports Organisations (ISOs) have
long been recognised as significantly influencing
a country’s prosperity. However, it is sometimes
difficult to assess their overall economic impact.
In 2007, the International Academy of Sports
Science andTechnology (AISTS) conducted
an early impact analysis, which was a first step
toward measuring the total contribution of
the International Olympic Committee (IOC)
to the local economy (at that time, the City of
Lausanne and the Canton of Vaud).The study
before you now goes further, expanding the
methodology to include most ISOs and the
scope of the analysis to the rest of Switzerland.
This report is remarkable in several respects.
First, it covers a more comprehensive six-year
period. Second, it builds on survey information
provided by almost all International Federations
and other ISOs linked to the IOC. It is also
more comprehensive in terms of territorial
scope since it examines the economic impact
of the Olympic Movement on Lausanne, the
Canton ofVaud and the Swiss Confederation.
Finally, it takes one more step toward the
measurement of the IOC’s non-economic
impact by surveying residents about their
perception of the IOC and ISOs.
We have chosen a conventional methodology
to measure the economic impact of the
Olympic Movement on the local economy,
the canton and the country.This economic
impact study is founded on the national income
accounting (NIA) framework developed
by Richard Stone and others, and on the
multiplier analysis developed by J.M. Keynes.
The NIA framework, which provides a baseline
calculation of the actual direct contribution
of sport activities to the local economy, is the
most conservative approach of those used in
the literature, as it is limited to measuring the
direct impact of sport rather than the wider
impacts on other sectors. One reason the NIA
framework has often been used for measuring
the economic importance of sport at the
national level is that a large proportion of the
data can be obtained from published sources.
The methodology used in this report goes
one step further by using multiplier analysis to
measure the effects of an additional injection of
spending into the local economy. It shows the
direct, indirect and induced effects of a specific
change in expenditure. It is an appropriate
method for estimating the economic impact of
sport events and activities, as these generate
income, expenditure and employment that are
additional to the normal flow of expenditure in
the local economy.
We have also deliberately adopted a very
cautious methodology and made particularly
conservative assumptions, described in detail
in the report, in measuring the economic
impact.Therefore the results presented here
are conservative figures and the likely impact is
much larger than what is reported.
We trust that this report underlines that the
impact of ISOs on a local economy (in this
case Switzerland) is far more significant and
extensive than previously assumed.We also
hope that it will help policymakers and the
public recognise the positive contribution of
such organisations on increasing the prosperity
of their nation.
FOREWORD
11
The Economic Impact of International Sports Organisations
in Switzerland 2008–2013
EXECUTIVE SUMMARY
This year marks the 100th
anniversary of the International Olympic Committee (IOC)
being headquartered in Lausanne. In conjunction with this milestone, the International
Academy of Sports Sciences andTechnology (AISTS) has completed a study on the
economic impact of the International Olympic Committee and other International
Sports Organisations (ISOs) in Switzerland.
The study, which was requested by the IOC, the City of Lausanne and the Canton
of Vaud, considers the overall economic impact of the ISOs while also illuminating
their effect on direct employment, business tourism and construction.The report is
complemented by an analysis of Swiss residents’ perceptions of the presence and
importance of the IOC and other ISOs in Switzerland.
The impact extends well beyond that created by the IOC administration alone.The IOC
collaborates with and provides significant financial support to almost all the other ISOs,
in particular the International Federations (IFs) that are part of the Olympic Movement.
Most IFs are located in Switzerland as a result of the IOC’s presence in the country.The
appeal of the City of Lausanne, the Canton of Vaud and the Swiss Confederation has
also played a role in attracting sports organisations to the area.
Key results
Together, the ISOs and their visitors spend an average of CHF 691 million within
Switzerland per year.This spending generates CHF 379 million of additional impact on
the Swiss economy, creating an average yearly economic impact of CHF 1.07 billion
for Switzerland, CHF 0.55 billion for the Canton of Vaud and CHF 0.25 billion for
the Lausanne region1
.This includes direct, indirect and induced economic impacts. Every
CHF 1 spent in Switzerland by ISOs created CHF 1.55 for the local economy.
The IOC and its financially supported ISOs generated CHF 838 million of the average
yearly economic impact in Switzerland.As a not-for-profit association, the IOC financially
supports the organisation of the Olympic Games and the development of sport
worldwide by redistributing its revenues.This includes a yearly average of CHF 128
million given to ISOs and other sports-related organisations in Switzerland.
The 45 ISOs that responded to our request for data employed over 2,150 people
in Switzerland in 2013, more than three quarters of whom worked for the IOC or its
financially supported ISOs. Of these 2,150 employees, approximately 1,300 lived in the
Canton of Vaud, of whom more than 630 resided in the Lausanne region.The same year,
the total amount of income tax paid by ISOs’ employees residing in the Canton of Vaud
was estimated at CHF 40 million. ISOs contributed more than CHF 22 million on
average each year to their employees’ pension funds.
The study also reveals that the presence of the IOC and the ISOs in Switzerland
generated more than 32,000 overnight business visits annually, over half of which were
in the Canton of Vaud.
The construction industry also benefited from the presence of ISOs, with a total of CHF
206 million spent between 2008 and 2013 by the ISOs in this sector.
1
To be precise, CHF 250 million for the Lausanne region, CHF 546 million for the Canton of Vaud and 	
CHF 1.070 billion for Switzerland
12
The Economic Impact of International Sports Organisations
in Switzerland 2008–2013
The economic impact calculated here can be considered a conservative estimate for
three reasons. First, the study did not consider the money spent by all accompanying
guests of ISO visitors or the money spent by visitors to the Olympic Museum, except
for entry tickets. Second, conservative multipliers were used to estimate the indirect
and induced impacts. Finally, the economic impact of international sports events in
Switzerland — some of which can be attributed to the ISOs’ presence — were not
included in the study’s scope.
The impact of ISOs extends well beyond tangible data.To account for this, a survey
was conducted to measure the intangible impact of the IOC and ISOs in Switzerland.
The results show that 72% of respondents residing in the Canton Vaud consider
it important to host ISOs in the country, and that 94% of respondents residing
in the Canton Vaud and 65% of respondents residing in Switzerland are aware
that the IOC is headquartered in Lausanne. Respondents feel a sense of pride
in hosting the IOC headquarters and value the City of Lausanne’s title of “Olympic
Capital”.
Methodology
The study was carried out by the AISTS under the guidance of two leading
international economists: Professor Jean-Jacques Dethier from Georgetown University,
Washington D.C. and the University of Bonn, and Professor Stéphane Garelli from
IMD and the University of Lausanne.The study applied the method proposed by
Barget (2001), which was based on Stritt &Voillat (1998).
A tangible economic impact is defined as the product of a net injection and
a multiplier. The spending of an economic actor (an ISO, in this case) in a reference
area is called an injection.A net injection is the difference between financial flows in
and out of a reference area.A multiplier — a concept from Keynesian theory — is a
factor of proportionality that measures changes in direct spending and employment in
a given area, in response to the net injection, after several rounds of spending.
First, the primary income (the combination of the direct and indirect impacts) is
computed.The direct impact mostly corresponds to the effect on local residents of
salaries and social security contributions paid by ISOs and by the construction and
business tourism sectors as a result of the activity generated by ISOs.The indirect
impact corresponds to the effect on local companies of purchased goods and services
and investments.
Second, the induced impact (i.e. the expenses induced by the spending of the primary
income by local residents and local companies) is calculated.
The overall economic impact can then be estimated by adding the primary income
(direct and indirect impacts) with the induced impact.
The data was collected through spreadsheets emailed by the AISTS to each of the
46 ISOs. It was strictly confidential and no data was disclosed in any unconsolidated
manner. Follow-up emails, phone calls and meetings were held to seek clarification and
control the validity of the data.All ISOs except one provided the requested data.The
study does not cover the economic impact of sports events organised in Switzerland.
Switzerland
CantonofVaud
LausanneRegion
YEARLYAVERAGEECONOMICIMPACT
THEECONOMICIMPACTOFINTERNATIONAL
SPORTSORGANISATIONS2008–2013
45INTERNATIONALSPORTSORGANISATIONS
Guestnights
2008
2013
31,742
34,581
ETAFIAFIFAFIBA
IMGA
UEG
IOC
WAITU
FIH
IJFISUITTF
FAI
FIEFIGFEIFINA
ICFIBAF
SAC
IGF
FILA
FIMUCI
UEFA
FISIHFIIHF
UECUIAAWFSGI
SA
AIBAEAASOIFCASAISTSANOCEGA
OutsideRevenue
InsideExpenditures
PositiveImpact
2008
2013
1,866
2,152
Employees
1.07bnCHF
Impact
Switzerland
Incl.CantonofVaud
0.55bnCHF
Impact
CantonofVaud
Incl.Lausanneregion
0.25bnCHF
Impact
Lausanneregion
DIRECTEMPLOYMENT
FIVBFISUFISA
WADAWTF
BUSINESSTOURISM
13
15
The Economic Impact of International Sports Organisations
in Switzerland 2008–2013
GLOSSARY
AIBA	 Association Internationale de Boxe Amateure
AISTS	 Académie Internationale des Sciences etTechniques du Sport
ANOC	Association of National Olympic Committees
ASOIF	 Association of Summer Olympic International Federations
CAS	 Court of Arbitration for Sport
CIES	 Centre International d’Etude du Sport
EA	 European Athletics
EBU	 European Broadcasting Union
EGA	 European Golf Association
ETA	 EuropeanTennis Association
FAI	 Fédération Aéronautique Internationale
FEI	 Fédération Equestre Internationale
FIA	 Fédération Internationale de l’Automobile
FIBA	 Fédération Internationale de Basketball
FIE	 Fédération Internationale d’Escrime
FIFA	 Fédération Internationale de Football Association
FIG	 Fédération Internationale de Gymnastique
FIH	 Fédération Internationale de Hockey
FILA	 Fédération Internationale des Luttes Associées
FIM	 Fédération Internationale de Motocyclisme
FINA	 Fédération Internationale de Natation
FIS	 Fédération Internationale de Ski
FISA	 Fédération Internationale des Sociétés d’Aviron
FISU	 Fédération Internationale du Sport Universitaire
FIVB	 Fédération Internationale deVolleyball
IBAF	 International Baseball Federation
ICF	 International Canoe Federation
IF	 International Federation
IGF	 International Golf Federation
IHF	 International Handball Federation
IIHF	 International Ice Hockey Federation
IJF	 International Judo Federation
IMGA	 International Masters Games Association
IOC	 International Olympic Committee
ISO	 International Sports Organisation
ISU	 International Skating Union
ITTF	 InternationalTableTennis Federation
ITU	 InternationalTriathlon Union
NIA	 National Income Accounting
OCPM	 Overhead Costs and Profit Margins
SA	SportAccord
SAC	 SportAccord Convention
UCI	 Union Cycliste Internationale
UEC	 Union Européenne de Cyclisme
UEFA	 Union of European Football Associations
UEG	 Union Européenne de Gymnastique
UIAA	 Union Internationale des Associations d’Alpinisme
WA	 World Archery
WADA	World Anti-Doping Agency
WFSGI	World Federation of the Sporting Goods Industry
WTF	 WorldTaekwondo Federation
17
The Economic Impact of International Sports Organisations
in Switzerland 2008–2013
DEFINITIONS
Direct impact: effect of salaries and social security contributions on local residents.
Indirect impact: effect of purchased goods and services and investments on local companies.
Induced impact: expenses induced by the spending of the primary income by local residents
and local companies.
Injection: spending of an economic actor in a reference area.
Net injection: spending inside the reference area that is financed by revenue from outside
	 of the reference area.
OCPM-overhead costs and profit margins: combination of finance charges, taxes, risks
				 and profit.
Overall economic impact: sum of the primary income and induced impact.
Primary income: sum of the direct and indirect impacts.
Tangible impact: product of a net injection and a multiplier.
19
The Economic Impact of International Sports Organisations
in Switzerland 2008–2013
1	 METHODOLOGY: THE ECONOMIC IMPACT MODEL
This section describes the methodology related to the economic impact, which is the primary
focus of the study.The methodology pertaining to the intangible impact is detailed in the relevant
section (cf. 6THE IMPACT ON PERCEPTION).
1.1	Objective
The main objective of the study is to estimate the overall economic impact of ISOs in
Switzerland and to shed light on their impact on direct employment, business tourism and
construction.
1.2	Scope
1.2.1	 Reference areas
•	 Lausanne region: the City of Lausanne as well as Belmont-sur-Lausanne, Cheseaux-		
			 sur-Lausanne, Crissier, Epalinges, Jouxtens-Mézery, Le Mont-sur-Lausanne, 	
			 Lutry, Paudex, Prilly, Pully, Renens, Romanel-sur-Lausanne, Saint-Sulpice.
•	 Canton of Vaud (including the Lausanne region)
•	 Switzerland (including the Canton of Vaud)
Switzerland
Canton of Vaud
Lausanne region
Figure 1 - Geographical map of the three reference areas
20
The Economic Impact of International Sports Organisations
in Switzerland 2008–2013
1.2.2	 Reference years
The report measures the economic impact for 2008, 2009, 2010, 2011, 2012 and
2013.To provide a single measure for this entire period, the results are generally
presented as the six-year average.
1.2.3	 Reference organisations
An ISO is a not-for-profit institution that has international reach and is in direct
interaction with the Olympic Movement.The economic impact is calculated for
ISOs with a physical presence, meaning they have a minimum of one employee
residing in Switzerland for a minimum of one year. The following 46 ISOs have
a physical presence in Switzerland.
 
21
The Economic Impact of International Sports Organisations
in Switzerland 2008–2013
1.2.3.1 31 ISOs in the Lausanne region
AIBA Association Internationale de Boxe Amateure
AISTS Académie Internationale des Sciences etTechniques
du Sport
ANOC Association of National Olympic Committees
ASOIF Association of Summer Olympic International
Federations
CAS Court of Arbitration for Sport
EGA European Golf Association
European Athletics European Athletics
FAI Fédération Aéronautique Internationale
FEI Fédération Equestre Internationale
FIE Fédération Internationale d’Escrime
FIG Fédération Internationale de Gymnastique
FIH Fédération Internationale de Hockey
FINA Fédération Internationale de Natation
FISA Fédération Internationale des Sociétés d’Aviron
FISU Fédération Internationale du Sport Universitaire
FIVB Fédération Internationale deVolleyball
IBAF International Baseball Federation
ICF International Canoe Federation
IGF International Golf Federation
IJF International Judo Federation
IMGA International Masters Games Association
IOC International Olympic Committee
ISU International Skating Union
ITTF InternationalTableTennis Federation
ITU InternationalTriathlon Union
SportAccord SportAccord
SportAccord Convention SportAccord Convention
UEG Union Européenne de Gymnastique
WA World Archery
WADA World Anti-Doping Agency – European Office
WTF WorldTaekwondo Federation
22
The Economic Impact of International Sports Organisations
in Switzerland 2008–2013
1.2.3.2 5 ISOs in the Canton of Vaud (excluding Lausanne region)
1.2.3.3 10 ISOs in Switzerland (excluding Canton of Vaud)
FIBA Fédération Internationale de Basketball
FILA Fédération Internationale des Luttes Associées
FIM Fédération Internationale de Motocyclisme
UCI Union Cycliste Internationale
UEFA Union of European Football Associations
CIES Centre International d’Etude du Sport
ETA EuropeanTennis Association
FIA Fédération Internationale de l’Automobile
FIFA Fédération Internationale de Football Association
FIS Fédération Internationale de Ski
IHF International Handball Federation
IIHF International Ice Hockey Federation
UEC Union Européenne de Cyclisme
UIAA Union Internationale des Associations d’Alpinisme
WFSGI World Federation of the Sporting Goods Industry
1.3	 Data collection
1.3.1	 Phase 1 in 2013: Two reference areas, four reference years
In spring 2013,at the request of the City of Lausanne and the Canton ofVaud,all executives of ISOs located
in the Canton ofVaud were sent an official letter by the AISTS requesting their ISOs’revenues,expenditures
and visitors (meetings/non-sporting events) figures in a provided spreadsheet by June12th
, 2014. Reference
areas were the Lausanne region and the Canton ofVaud.All ISOs with a physical presence in the Canton of
Vaud provided the data with the exception of the IOC due to time constraints associated with the organi-
sation of the Sochi 2014 Winter Olympics, leaving a total of 30 ISOs.
1.3.2 	Phase 2 in 2014: One additional reference area, two additional reference years
In spring 2014, the IOC decided to expand the scope of the study to cover all of Switzerland, and to
include the years 2012 and 2013.This meant the report could incorporate the latest available data.
The reference years were extended to 2008, 2009, 2010, 2011, 2012 and 2013.The reference areas
were extended to the Lausanne region, the Canton of Vaud and Switzerland.
23
The Economic Impact of International Sports Organisations
in Switzerland 2008–2013
In mid-August 2014, the executives of the 46 ISOs with a physical presence in Switzerland were
sent an official letter by the IOC by email to explain the purpose of the study and the extension
of the scope, as well as to introduce the AISTS.
The AISTS subsequently contacted all 46 ISO executives by email with a spreadsheet to
capture their annual revenues, expenditures and visitors (meetings/non-sporting events) data
for completion by September 30th
, 2014.The 30 ISOs with a physical presence in the Canton of
Vaud were simply asked to complement the information they had already provided with data for
the additional reference area (Switzerland) and the additional reference years of 2012 and 2013.
All ISOs were also asked to indicate the number of employees residing in each reference area
for each reference year, as well as the amount of their annual contribution to employees’ pension
funds for each year and the reserve ratio1
of the pension funds. By January 2015, after a thorough
follow-up from the AISTS with ISOs’ respective financial departments,
all data was collected from all the ISOs with
a physical presence in Switzerland,
with one exception: the Centre International d’Etude du Sport (CIES), which refused to take part
in the study. For the sake of simplicity, the term “ISOs” refers to the 45 responding ISOs.
1.3.3 	Confidentiality
During the entire collection process, the data was submitted directly to the AISTS and held
strictly confidential. No data was disclosed in any unconsolidated manner. The consolidated
results of the economic impact of all ISOs were submitted to the experts, the IOC, the City of
Lausanne and the Canton of Vaud for review.
1
The reserve ratio indicates the proportion of fund that the pension fund would be able to pay if it ever had to pay all
	 insured people at the same time. For example, if a pension fund is in a position to pay all insured people at once, then
	 its reserve ratio is 100%.This ratio is an indicator of the financial health of the pension fund. In French, it is known as
	 taux de couverture.
24
The Economic Impact of International Sports Organisations
in Switzerland 2008–2013
1.4	 Data calculation
The study applies the method proposed by Barget (2001), following Stritt &Voillat (1998),
that defines a tangible economic impact as the product of a net injection and a multiplier.
Calculating the overall economic impact of ISOs then consists of six consecutive steps:
Figure 2 – Simplified calculation flow of the overall economic impact of ISOs1
1
Based on Stritt &Voillat (1998)
distribution
per category of cost
% spent inside the area
% financed by revenue from outside the area
Household
multiplier
Business
multiplier
ISOs’ expenditures
Including operations, construction
& business visitors’ expenses
Salaries
& social contributions
Expenditures
Goods
& services, investment
Expenditures
Salaries
& social contributions
Injection
Goods
& services, investment
Injection
Salaries
& social contributions
Net injection
Goods
& services, investment
Net injection
Direct impact Indirect impact
Primary income
Induced impact
Overall economic
impact
STEP 1 Calculation of injection
STEP 2 Calculation of external revenue
STEP 3 Calculation of net injection
STEP 4 Calculation of primary income
STEP 5 Calculation of induced impact
STEP 6 Calculation of overall economic impact
25
The Economic Impact of International Sports Organisations
in Switzerland 2008–2013
1.4.1	 Calculation of the injection
The first step toward estimating the economic impact is to isolate the spending of an economic
actor (in this case, an ISO) in a reference area.This is called the injection. Spending outside a
reference area is not considered. For example, when calculating the injection for the Lausanne
region, expenditures in the Canton of Vaud, in the rest of Switzerland or in the rest of the world
are excluded.
For each ISO, the injection is calculated for each reference area, year and category of
expenditures: salaries and social contributions, goods and services and investments.The study
takes salaries and social contributions paid by ISOs, as well as by the construction and tourism
sectors as a result of the activity generated by ISOs and their visitors, into consideration. Similarly,
the study takes purchased goods and services and investments made by ISOs, as well as by the
construction and tourism sectors as a result of the activity generated by ISOs and their visitors,
into consideration.
1.4.2	 Calculation of external revenue
The second step toward estimating the economic impact is to isolate the revenue of an
economic actor (in this case, an ISO) from outside the reference area.This is called the external
revenue. Revenue from inside a reference area is not considered. For example, when calculating
the external revenue in the Lausanne region, revenue from inside the Lausanne region is
excluded.
For each ISO, the external revenue is calculated for each reference area and year.
Financial support from the IOC is considered as revenue coming from outside Switzerland, as all
ISOs in the world that are entitled to such funding receive it regardless of location. Similarly, IOC
revenues from the European Broadcasting Union (EBU) are considered as coming from outside
Switzerland.
1.4.3	 Calculation of the net injection
The third step toward estimating the economic impact is to calculate the net injection in
the economy.This corresponds to what is spent inside the reference area (injection) which
is financed by revenue from outside of the reference area (external revenue). Regarding
expenditures of visitors, only spending in the reference areas by those living outside the reference
areas, which are therefore considered autonomous cash injections, have been counted.
Everything spent outside the region and covered by revenues from within the region is
considered as leakage.
When considering the Lausanne region, the net injection is what is spent inside the Lausanne
region which was financed by revenue from outside of the Lausanne region.
Expenditures
Inside Lausanne region Outside Lausanne region
Revenues
Outside Lausanne region Positive impact Neutral impact
Inside Lausanne region Neutral impact Leakage
Figure 3 – Positive economic impact of ISOs in the Lausanne region1
1
Inspired by Junod (2005), based on Preuss and Weiss (2003)
26
The Economic Impact of International Sports Organisations
in Switzerland 2008–2013
When considering the Canton ofVaud, the net injection is what is spent inside the Canton of
Vaud which was financed by revenue from outside of the Canton ofVaud.
Expenditures
Inside Canton
of Vaud
Outside Canton
of Vaud
Revenues
Outside Canton
of Vaud
Positive impact Neutral impact
Inside Canton
of Vaud
Neutral impact Leakage
Figure 4 – Positive economic impact of ISOs in the Canton of Vaud1
When considering Switzerland, the net change is what is spent inside Switzerland which was
financed by revenue from outside Switzerland.
Expenditures
Inside Switzerland Outside Switzerland
Revenues
Outside Switzerland Positive impact Neutral impact
Inside Switzerland Neutral impact Leakage
Figure 5 – Positive economic impact of ISOs in Switzerland2
For each ISO, the net injection is calculated for each reference area, year and category of
expenditures: salaries and social contributions, goods and services, and investments.
1.4.4 Calculation of the primary income
The fourth step toward estimating the economic impact is to calculate the primary income.This is
the combination of the direct and indirect impacts.
1.4.4.1 Calculation of the direct impact
The direct impact mostly corresponds to the effect of salaries and social security
contributions on local residents. As mentioned previously, the study takes salaries and
social contributions paid by ISOs, as well as by the construction and business tourism
sectors as a result of the activity generated by ISOs, into consideration.
Based on the formula applied by Nassar & Stricker (2007), based on Stritt &Voillat (1998):
Direct impact
=
salaries and social contributions + ¾ overhead costs and profit margins (OCPM)
OCPM corresponds to the combination of finance charges, taxes, risks and profit.
The direct impact is calculated for each reference area and year.
1
Inspired by Junod (2005), based on Preuss and Weiss (2003)
2
Inspired by Junod (2005), based on Preuss and Weiss (2003)
27
The Economic Impact of International Sports Organisations
in Switzerland 2008–2013
1
Cf. Nassar,V., Stricker, C., Economic Impact Study of the IOC Group on Lausanne and the Lemanic Arc,AISTS,
	 Lausanne, 2007, p23:
	 The formula for calculating the business multiplier (Kb) is: Kb = 1 - µ where :
					 		 1-(1-µ) * (1-t) *c
	 (1 - µ) represents the share of value added in the area and 1 the induced effects with:
			 	 1-(1-µ) * (1-t) *c
	 c = marginal propensity to consume,
	 t = marginal tax rate,
	 µ = import-related share of the marginal propensity to consume.
1.4.4.2 Calculation of the indirect impact
The indirect impact corresponds to the effect of purchased goods and services and
investments on local companies. As mentioned previously, the study takes purchased
goods and services and investments made by ISOs, as well as by the construction and
business tourism sectors as a result of the activity generated by ISOs, into consideration.
Based on the formula applied by Nassar & Stricker (2007), based on Stritt &Voillat (1998):
Indirect impact
=
( ¼ OCPM + bought goods and services + investments )*business multiplier1
OCPM corresponds to the combination of finance charges, taxes, risks and profit.
As per Nassar & Stricker (2007):“The value of the multiplier corresponds to the rate
of leakage.The smaller the reference area, the higher the tendency to import the goods
and services required, and therefore the more likely it is that the value of the multiplier
will be reduced.The value of the business multiplier is influenced by the propensity to
consume, the propensity to import and the marginal tax rate.”
The data required to calculate multipliers for the six reference years is not available.
Consequently, the same multipliers as in the study of Nassar & Stricker (2007) are used
for the Lausanne region, since the same geographical area is covered.The same multipliers
as in the study of Rütter et al. (2004) for the Lemanic Arc region are used for the Canton
of Vaud, since a similar geographical area is covered.The same multipliers are used for the
Canton of Vaud as for Switzerland. Multipliers have not been adjusted to reflect changes
in the Swiss economy.Their value can therefore be considered conservative.
The indirect impact is calculated for each reference area and year.
Reference Area Business Multiplier
Lausanne region 0.396
Canton of Vaud 0.510
Switzerland 0.510
Figure 6 – Business multipliers used for the calculation of the indirect impact of ISOs
	 per reference area
28
The Economic Impact of International Sports Organisations
in Switzerland 2008–2013
1.4.5	 Calculation of the induced impact
The fifth step toward estimating the economic impact is to calculate the induced impact.This
refers to the expenses induced by the spending of the primary income by local residents and local
companies.
Based on the formula applied by Nassar & Stricker (2007) based on Stritt &Voillat (1998):
Induced impact = primary income*household multiplier1
As with the business multiplier, the data required to calculate multipliers for the six reference years is
not available. Consequently, the same multipliers as in the study of Nassar & Stricker (2007) are used
for the Lausanne region, since the same geographical area is covered.The same multipliers as in the
study of Rütter et al. (2004) for the Lemanic Arc region are used for the Canton of Vaud as a similar
geographical area is covered.The same multipliers are used for the Canton of Vaud as for Switzerland.
Multipliers have not been adjusted to reflect changes in the Swiss economy.Their value can therefore
be considered conservative.
The induced impact is calculated for each reference area and year.
Reference Area
Household
Multiplier
Lausanne region 1.43
Canton of Vaud 1.51
Switzerland 1.51
Figure 7 – Household multipliers used for the calculation of the induced impact of ISOs per 			
reference area
1.4.6	 Calculation of the overall economic impact
Finally, the overall economic impact can be estimated by adding the primary income (direct and
indirect impacts) to the induced impact.The economic impact is calculated for each reference area
and year. The overall yearly average impact can then be calculated.
1.4.7	 Double accounting considerations
In order to avoid any double accounting issues, visitors’ expenses that are paid by the visitors
themselves are distinguished from expenses that are covered by ISOs, as the latter have already been
captured under their expenditures.
Also, IOC financial support to ISOs is captured at the level of the ISOs as revenue coming from
outside Switzerland, but is not captured under the IOC expenditure.This way, it is not counted twice.
1
Cf. Nassar,V., Stricker, C., Economic Impact Study of the IOC Group on Lausanne and the Lemanic Arc,AISTS,
	 Lausanne, 2007, p23:
	 The formula to calculate the Keynesian household multiplier (Kh) is Kh = 1 where:								
1-(1-µ) * (1-t) *c	
	 c = marginal propensity to consume,
	 t = marginal tax rate,
	 µ = import-related share of the marginal propensity to consume.
29
The Economic Impact of International Sports Organisations
in Switzerland 2008–2013
1.5	Limitations
The calculations may be affected by two types of limitations. First, the results depend on
the primary data received from the ISOs with no possibility to control their accuracy.When
necessary, clarification was sought through follow-up emails, phone calls and meetings and data
was checked.The high response rate by ISOs has eliminated the need to extrapolate. In the
future, a more frequent and systematic data collection process would facilitate the work of the
ISOs in providing accurate data.The second limitation is the fact that multipliers have not been
updated, a task that was beyond the scope of this study and may have resulted in impact figures
that are unduly conservative.
31
The Economic Impact of International Sports Organisations
in Switzerland 2008–2013
Together, the ISOs and their visitors spend an average of CHF 691 million within Switzerland per year.
This spending generates CHF 379 million of additional impact on the Swiss economy, creating an average
yearly economic impact of
CHF 1.07 billion for Switzerland, CHF 0.55 billion
for the Canton of Vaud and CHF 0.25 billion for
the Lausanne region1
.
This includes direct, indirect and induced economic impacts as detailed in Figure 8 on the next page.
The impact of taxes paid by ISOs is also captured in the calculation of the overall economic impact.
As shown inTable 9 on the next page, the induced impact is responsible for the majority of the overall
economic impact2
.
1
To be precise, CHF 250 million for the Lausanne region, CHF 546 million for the Canton ofVaud and CHF 1.070 	
	billion for Switzerland
2
Cf.Appendix 1 for the yearly, total and yearly average overall economic impact of ISOs per region and type of impact
2 THE OVERALL ECONOMIC IMPACT
32
The Economic Impact of International Sports Organisations
in Switzerland 2008–2013
ISOs’ expenditures
Including operations, construction &
business visitors’ expenses
=CHF 691 million in Switzerland
=CHF 328 million in Canton ofVaud
=CHF 181 million in Lausanne region
Direct impact
=CHF 313 million in Switzerland
=CHF 154 million in Canton of Vaud
=CHF 66 million in Lausanne region
Indirect impact
=CHF 117 million in Switzerland
=CHF 67 million in Canton ofVaud
=CHF 37 million in Lausanne region
Primary income
=CHF 430 million for Switzerland
=CHF 221 million in Canton ofVaud
=CHF 103 million in Lausanne region
Overall economic impact
=CHF 1,070 billion in Switzerland
=CHF 546 million in Canton ofVaud
=CHF 250 million in Lausanne region
Induced impact
=CHF 640 million in Switzerland
=CHF 325 million in Canton ofVaud
=CHF 147 million in Lausanne region
distribution
per category of cost
% spent inside the area
% financed by revenue from outside the area
Business
multiplier
Salaries
& social contributions
Net injection
Goods
& services, investment
Net injection
Household
multiplier
Salaries
& social contributions
Expenditures
Goods
& services, investment
Expenditures
Salaries
& social contributions
Injection
Goods
& services, investment
Injection
Figure 8 – Simplified calculation flow with results of the yearly average overall economic impact
of ISOs from 2008 to 2013
1
Based on Stritt &Voillat (1998)
33
The Economic Impact of International Sports Organisations
in Switzerland 2008–2013
Figure 9 – Distribution per type of impact of the yearly average overall economic impact
	 of ISOs in Switzerland from 2008 to 2013
2.1	 An efficient impact
The impact of ISOs on the Swiss economy is
maximised by the fact that 96% of their revenue
comes from outside Switzerland.
Subsidies from the IOC are considered as coming from outside Switzerland, as all ISOs in the world
who are entitled to this funding receive it regardless of location. Similarly, IOC revenues from EBU are
considered as coming from outside Switzerland.
An autonomous revenue combined with minimal leakage leads to the high efficiency of the possible
impact. In the case of ISOs, leakage mostly corresponds to the redistribution of funds to sports
associations and events all around the world.There is some fluctuation in this distribution across the
organisations, with some ISOs spending a larger part of their revenues outside Switzerland than others.
Every CHF 1 spent in Switzerland by ISOs
creates 1.55 CHF in the Swiss economy, which
equals a 55% in added value.
29%
CHF 313 million
60%
CHF 640 million
11%
CHF 117 million
Direct
Indirect
Induced
34
The Economic Impact of International Sports Organisations
in Switzerland 2008–2013
2.2	 A notable effect on the Canton of Vaud
More than half of the average yearly overall
economic impact in Switzerland is captured
by the Canton of Vaud.
Figure 10 – Distribution per region of the yearly average overall economic impact 	
of ISOs in Switzerland from 2008 to 2013
Every CHF 1 spent by ISOs in the Canton of Vaud creates 1.67 CHF in theVaud economy, which
equals 67% in added value. Every CHF 1 spent by ISOs in the Lausanne region creates 1.38 CHF in
the Lausanne economy, which equals 38% in added value.
FIFA is responsible for a large part of the positive economic impact outside of the Canton of Vaud.
Switzerland (excl. Canton of Vaud)
Canton of Vaud (excl. Lausanne region)
Lausanne Region
CHF 524 million
CHF 296 million
CHF 250 million
49%
28%
23%
35
The Economic Impact of International Sports Organisations
in Switzerland 2008–2013
Figure 11 – Distribution per type of ISO of the yearly average overall economic impact 	
of ISOs in Switzerland from 2008 to 2013
IOC + IOC financially supported ISOs (37)
Non IOC financially supported ISOs (9)
CHF 838 million
CHF 232 million
78%
22%
2.3	 The large share of ISOs financially supported by the IOC
As a not-for-profit association, the IOC redistributes 90% of its revenues to the organisation of
the Olympic Games and to the development of sport worldwide.This includes a yearly average
of CHF 128 million given to ISOs and other sports-related organisations in Switzerland.The IOC
and its financially supported ISOs account for 78% of the overall economic impact.
The IOC and FIFA are responsible for most of
this impact.
Similarly,UEFA represents most of the impact created by ISOs that are not financially supported by
the IOC.
37
The Economic Impact of International Sports Organisations
in Switzerland 2008–2013
3.1	 Number of employees
The number of employees includes permanent full-time and part-time staff. It is not to be confused
with the number of equivalent full-time employees and does not include consultants.
The 45 ISOs that responded to our request
for data employed over 2,150 people in
Switzerland in 2013,
with more than three quarters working for the IOC or its financially supported ISOs. Close to 65%
of employees work for FIFA, the IOC and UEFA.They represent the ISOs in Switzerland that hire
the most employees. Out of 2,150 employees, approximately 1,300 lived in the Canton ofVaud, of
whom more than 630 resided in the Lausanne region.
Between 2009 and 2013, average annual employees increased by around 5% annually,
corresponding to an increase from 1,743 to 2,152 employees over five years.This is partly due
to a growing number of employees in ISOs located in the Lausanne region, from 792 in 2008 to
1,013 in 2013.This increase can be explained by the development of existing ISOs, as well as by the
relocation of ISOs to Switzerland and Lausanne in particular, including:
•	 IJF, International Judo Federation, in Lausanne since 2013
•	 ITU, InternationalTriathlon Union, in Lausanne since 2012
•	 ANOC,Association of National Olympic Committees, in Lausanne since 2011
•	 IGF, International Golf Federation, in Lausanne since 2011
•	 FISU, Fédération Internationale des Sports Universitaires, in Lausanne since 2009
•	 SportAccord, in Lausanne since 2009
Most employees reside near their workplace, so the Lausanne region has benefited the most from
the increase.There has been a 32% boost in the number of Lausanne region residents employed by
ISOs, which equals an increase from 482 to 634 between 2008 and 2013.
It is worth mentioning that indirect employment is also created through the activity generated by
ISOs when purchasing goods and services or undertaking construction projects. However, indirect
employment cannot be estimated with enough precision for this report.
3	 THE IMPACT ON DIRECT EMPLOYMENT
38
The Economic Impact of International Sports Organisations
in Switzerland 2008–2013
3.2	 Salaries, social contributions and income tax
Nearly one third of the overall economic
impact of ISOs in Switzerland lies in the direct
impact of salaries and social contributions
as detailed previously (cf. 2THE OVERALL ECONOMIC IMPACT).This represents an average
yearly impact of close to CHF 313 million.
The direct impact mostly corresponds to the effect of salaries and social security contributions on
local residents.The study takes into consideration salaries and social contributions paid by ISOs, as
well as by the construction and tourism sectors as a result of the activity generated by ISOs.
A portion of those salaries and social contributions expenditures are given to the state through
income tax.
In 2013, the total amount of income tax paid
by ISOs’ employees residing in the Canton of
Vaud was estimated at CHF 40 million1
.
This amount covers all three income taxes: municipal, cantonal and federal.
Another part of those salaries and social contribution expenditures take the form of investment
into pension funds by the employer and the employee.The 34 ISOs that provided data on their
pension funds (including FIFA, the IOC and UEFA) contribute to their employees’ pension funds
with more than CHF 22 million each year. On average, the reserve ratio of ISOs’ pension funds
amounts to 104%.The reserve ratio indicates the proportion of fund that the pension fund would
be able to pay if it ever had to pay all insured people at once.The minimum required by law is
100%. Consequently, data provided by ISOs indicate that these pension funds are in good financial
health.
2,200
2,100
2,000
1,900
1,800
1,700
1,866
1,743
1,843
1,967
2,140 2,152
2008
(ISOs = 40)
2009
(ISOs = 42)
2010
(ISOs = 42)
2011
(ISOs = 44)
2012
(ISOs = 44)
2013
(ISOs = 45)
Years
No. of ISO
Employees
1
Estimation provided by the Finance Department of the Administration cantonale des impôts of the Canton 	
	 of Vaud.
Figure 12 – Evolution of the number of ISOs’ employees in Switzerland from 2008 to 2013
39
The Economic Impact of International Sports Organisations
in Switzerland 2008–2013
Figure 13 – Evolution of the number of ISOs’ guest nights from 2008 to 2013
35,000
34,000
33,000
32,000
31,000
30,000
31,742
30,565
31,845
32,623
31,375
34,581
Years
No. of
Guest Nights
2008
(ISOs = 40)
2009
(ISOs = 42)
2010
(ISOs = 42)
2011
(ISOs = 44)
2012
(ISOs = 44)
2013
(ISOs = 45)
4.1	 Number of visitors
ISOs organise a considerable number of meetings and non-sporting events with external visitors,
such as boards, commissions, seminars, workshops and training events.
A yearly average of more than 32,000
overnight visits to Switzerland have been
reported.
More than half are hosted in the Canton of Vaud, including the Lausanne region.
For the purpose of this study, only visitors coming from outside the region of the events are
considered as having an economic impact on the reference area.As stated by Nassar & Stricker
(2007), based on Preuss & Weiss (2003) and Barget (2001), the visitors living in the area should
not be counted since it can be assumed that they would have spent their money in the reference
area anyway.
4	 THE IMPACT ON BUSINESS TOURISM
40
The Economic Impact of International Sports Organisations
in Switzerland 2008–2013
4.2	 Expenses of visitors
Visitors’ spending is part of the economic impact generated by ISOs, whether expenses are covered
by the organisation or by the individual. For the purpose of calculating the overall economic impact,
expenses covered by the organisation were captured as part of an ISO’s expenditures. In the case
of expenses covered by the participant, the estimated daily expenditure of a business tourist in
Switzerland is CHF 282.This figure is based on an estimate from the LausanneTourism Board –
LausanneTourisme1
. According to the annual indicators of theTourism Satellite Account of the
Swiss Federal Statistical Office, the total value of guest-related expenditure can be distributed as
follows: 20% on lodging, 9% on food and beverages and 71% on miscellaneous retail2
.
Based on the methodology applied in this study, the primary income generated by visitors, as well
as the induced impact and consequently the overall economic impact, can be calculated.The yearly
average overall economic impact generated by visitors is thus estimated to be CHF 19 million3
.
Expenses incurred by Olympic Museum visitors — such as hotels — are ignored, as the museum
is not necessarily the main objective of a visitor’s stay in Lausanne. The income generated by entry
ticket sales is accounted for as part of the IOC revenue.
4.3	 The specificity of the AISTS MSA participants
The International Academy of Sports Science andTechnology (AISTS) is an ISO based in Lausanne.
One of its main activities is the organisation of a 14-month post-graduate programme called the
Master of Advanced Studies in Sport Administration andTechnology (MSA) at the EPFL campus
in Lausanne. Every year, an average of 37 international participants reside in Switzerland for a
minimum of 10 months. Almost all candidates live in the Lausanne region and the Canton of Vaud.
Altogether, the participants spend close to CHF 890,000 annually for housing, food, transport and
other expenses.
This creates an average overall economic
impact of more than CHF 2 million, mostly for
the Lausanne region.
1
Cf. Nassar,V., Stricker, C., Economic Impact Study of the IOC Group on Lausanne and the Lemanic Arc,AISTS, Lausanne, 2007.
2
Cf. Nassar,V., Stricker, C., Economic Impact Study of the IOC Group on Lausanne and the Lemanic Arc,AISTS, Lausanne, 2007.
3
Excluding the impact of the AISTS MSA participants, cf. 4.3The specificity of the AISTS MSA participants
41
The Economic Impact of International Sports Organisations
in Switzerland 2008–2013
While it is not the main source of economic impact, the construction sector benefits considerably
from the activity of ISOs in Switzerland,
with the creation of CHF 1.78 for each CHF 1
spent in this sector.
Together, ISOs spent CHF 206 million between 2008 and 2013 in construction work (including
renovation), with more than a quarter spent during 2011 alone.This can be attributed to coinciding
building projects undertaken by ASOIF, FAI, FEI, FISU, FIBA, IOC (renovation of the Olympic
Museum) and UEFA during that year. Other ISOs have built or renovated their infrastructure during
the six years of study, including ACNO, FIH, FINA, IJF and IHF.
Most costs are incurred within Switzerland through local contractors, which leads to substantial
added value and an important overall economic impact. Over the six years, the overall economic
impact in the construction sector amounted to CHF 366 million, with a peak in the year 2011,
which saw close to CHF 100 million of impact.The Canton of Vaud, including the Lausanne region,
benefits from 85% of the impact.
5	 THE IMPACT ON THE CONSTRUCTION SECTOR
43
The Economic Impact of International Sports Organisations
in Switzerland 2008–2013
The impact of the ISOs goes well beyond what is tangible.As a result, a survey was conducted
to measure the intangible impact of the IOC and ISOs in Switzerland.The survey was conducted
by the Link Institute between December 8th
, 2014 and December 20th
, 2014 using the Computer
AssistedTelephone Interviewing method and a stratified random sample.
From 1,332 interviewed individuals, 676 residents were from the French part of Switzerland and
656 residents were from the German part. It was agreed that a balanced sample of residents
was needed to correct the preponderance of residents living in the German-speaking part of
Switzerland, because the majority of ISOs are located in the French part of the country.The
total result is weighted to reflect the actual stratification of the Swiss population. Individuals were
selected to accurately reflect the existing 15- to 74-year-old population in terms of gender, age and
professional activity level. Interviewees were asked four questions in their own language (French or
German) about the intangible impact of the IOC and ISOs in Switzerland1
.
The results2
show that
72% of respondents residing in the Canton of
Vaud consider it important to host ISOs in
the country. 94% of respondents residing in
the Canton of Vaud and 65% of respondents
residing in Switzerland are aware that the IOC
is headquartered in Lausanne.
French-speaking respondents are more aware (89%) of the IOC location in Lausanne than German-
speaking respondents (57%).
Respondents feel a sense of pride in having the IOC headquarters in Switzerland, with over 70% of
respondents agreeing with the statement “I am proud that the headquarters of the IOC are based
in Switzerland.”The results also demonstrate that the City of Lausanne’s title of “Olympic Capital” is
important to Swiss residents.
Over 80% of respondents agree with the
statement “The title of ‘Olympic Capital’
is important for Lausanne.”
That number was close to 90% among respondents residing in the French-speaking part of
Switzerland or in the Canton of Vaud.
6	 THE IMPACT ON PERCEPTION
1
Cf.Appendix 2 Link Institute Survey Questionnaire (French) and 3 Link Institute Survey Questionnaire (German)
2
Cf.Appendix 4 Link Institute Survey summary of results
45
The Economic Impact of International Sports Organisations
in Switzerland 2008–2013
The AISTS successfully collected data from 45 out of the 46 ISOs with a physical presence in
Switzerland, including the IOC.The data was requested for each year from 2008 to 2013 and for
each region: the Lausanne region, the Canton of Vaud and Switzerland.This data was collected
with considerable effort by ISO executives and financial departments of the 45 responding ISOs.
It is suggested that data be collected on a yearly basis in the future to facilitate the process for the
relevant ISOs.
Together, the ISOs and their visitors spend an average of CHF 691 million within Switzerland each
year.This spending generates CHF 379 million of additional impact on the Swiss economy, creating
an average yearly economic impact of CHF 1.07 billion for Switzerland, CHF 0.55 billion for
the Canton of Vaud and CHF 0.25 billion for the Lausanne region1
.This economic impact has a
positive effect on employment, business tourism, and the construction sector.
The economic impact calculated here can be considered a conservative estimate for three reasons.
First, the study did not consider the money spent by all accompanying guests of ISO visitors or the
money spent by visitors to the Olympic Museum, except for entry tickets. Second, conservative
multipliers were used to estimate the indirect and induced impacts. Finally, the economic impact of
international sports events in Switzerland — some of which can be attributed to the ISOs’ presence
— were not included in the scope of the study.
The impact of the ISOs goes well beyond what is tangible.As a result, a survey was conducted to
measure the intangible impact of the IOC and ISOs in Switzerland.The results show that Swiss
residents, and residents in the Canton of Vaud in particular, are not only well aware of the presence
of the IOC but also consider this presence of ISOs in Switzerland important.
7	CONCLUSION
1
To be precise, CHF 250 million for the Lausanne region, CHF 546 million for the Canton of Vaud and
CHF 1.070 billion for Switzerland
47
The Economic Impact of International Sports Organisations
in Switzerland 2008–2013
Barget, E., Méthodologie du calcul d’impact économique des spectacles sportifs, in Cahier Espace-
Tourisme et sport, nr. 52, p. 164-176, 1997.
Junod,T.,“The Economic Impact of the 2005 EuropeanYouth Olympic Winter Festival on theValais
Chablais Area of Switzerland”, in Proceedings of the 13th International Seminar on Olympic Studies
for Postgraduates Students,Ancient Olympia: International Olympic Academy, 2005.
Nassar,V., Stricker, C., Economic Impact Study of the IOC Group on Lausanne and the Lemanic Arc,
AISTS, Lausanne, 2007.
Nassar,V., Stricker, C., Impact économique des fédérations et organisations du sport international sur
Lausanne et l’Arc lémanique,AISTS, Lausanne, 2008.
Preuss, H. and Weiss, H.J., Der ökonomische Nutzen Olympischer Spiele 2012 in Frankfurt
RheinMain, AWV-Verlag, Eschborn, 2003.
Rütter H., Berwert A. et al., L’importance du tourisme pour l’économie vaudoise, Rütter + partner
concertgroup, Rüschlikon, 2004.
Rütter + partner,The economic importance of international sports organisations in Switzerland,
revised version, Rüschlikon, November 29th, 2013.
Stritt, M.A. andVoillat, F., L’impact économique des Jeux Olympiques – Sion 2006 Switzerland
candidate, CIES, Neuchâtel, 1998.
REFERENCES
49
The Economic Impact of International Sports Organisations
in Switzerland 2008–2013
APPENDICES
Appendix1–Yearly,totalandyearlyaverageoveralleconomic			
impactofISOsperregionandtypeofimpact
200820092010
Lausanne
Region
Canton
ofVaud
Switzerland
Lausanne
Region
Canton
ofVaud
Switzerland
Lausanne
region
Canton
ofVaud
Switzerland
DirectImpact57,860,603132,256,603273,427,95343,476,059119,526,712268,532,69359,759,584149,041,908304,047,377
IndirectImpact	49,882,53082,535,831146,759,19420,611,93545,278,22891,822,69235,382,61862,791,438119,743,942
PrimaryIncome	107,743,133214,792,435420,187,14764,087,994164,804,940360,355,38595,142,202211,833,347423,791,319
InducedImpact	154,072,680315,717,126625,863,14291,645,832243,728,420539,009,592136,053,349312,256,977632,313,515
OverallImpact	261,815,812530,509,5611,046,050,289155,733,826408,533,361899,364,977231,195,551524,090,3241,056,104,834
201120122013
Lausanne
Region
Canton
ofVaud
Switzerland
Lausanne
Region
Canton
ofVaud
Switzerland
Lausanne
region
Canton
ofVaud
Switzerland
DirectImpact68,166,878149,040,292306,492,73781,207,153191,492,044357,055,02983,290,778179,941,945365,735,304
IndirectImpact	35,023,11861,665,519113,098,67731,684,48447,125,33084,341,42351,359,504104,167,069146,789,100
PrimaryIncome	103,189,996210,705,810419,591,414112,891,637238,617,374441,396,452134,650,281284,109,013512,524,404
InducedImpact	147,561,695309,910,574625,327,835161,435,040351,280,903657,477,311192,549,902418,232,588763,139,827
OverallImpact	250,751,691520,616,3851,044,919,249274,326,677589,898,2771,098,873,762327,200,184702,341,6011,275,664,231
TOTALACROSS2008–2013YEARLYAVERAGE2008–2013
Lausanne
Region
Canton
ofVaud
Switzerland
Lausanne
Region
Canton
ofVaud
Switzerland
DirectImpact393,761,055921,299,5031,875,291,09265,626,842153,549,917312,548,515
IndirectImpact	223,944,188403,563,416702,555,02937,324,03167,260,569117,092,505
PrimaryIncome	617,705,2431,324,862,9192,577,846,121102,950,874220,810,487429,641,020
InducedImpact	883,318,4981,951,126,5883,843,131,223147,219,750325,187,765640,521,870
OverallImpact	1,501,023,7413,275,989,5076,420,977,344250,170,623545,998,2511,070,162,891
TheEconomicImpactofInternationalSportsOrganisations
inSwitzerland2008–2013
51
52
The Economic Impact of International Sports Organisations
in Switzerland 2008–2013
Appendix 2 – Link Institute Survey Questionnaire (French)
141005 Questionnaire
<00100>
Selon vous où se trouve le siège du Comité International Olympique ? Diriez-vous…
ENQ : lire
EDV : RANDOM , SINGLE ANSWER
<1> A Genève
<2> A Zürich
<3> A Lausanne
<4> A Berne
<5> Ailleurs en Suisse
---------------------------------
<9> Ne se prononce pas
<00100> EDV: Only if code <1>,<2>,<4>,<5>,<9> in <00100>
Le siège du Comité International Olympique se trouve à Lausanne.
<00200>
En utilisant une échelle de note de1 à 5, 5 signifiant que vous êtes tout à fait d’accord avec les phrases que je
vais vous lire, et 1 que vous n’êtes pas du tout d’accord, les notes intermédiaires vous permettant de nuancer
votre jugement, veuillez noter les phrases suivantes : 	
---------------------------------------------------------------------------
<1> Pas du tout d’accord
<2-4> Nuance
<5>Tout à fait d’accord	 <9> NSP
---------------------------------------------------------------------------
ENQ : LIRE
EDV : RANDOM
<1. Je suis fier que le siège du CIO soit en Suisse
<2. Il est important que la Suisse accueille les organisations sportives internationales
<3. Le titre de Capitale Olympique est important pour Lausanne
Source: Link Institute, Lausanne, 2015.
53
The Economic Impact of International Sports Organisations
in Switzerland 2008–2013
Appendix 3 – Link Institute Survey Questionnaire (German)
141005 Fragebogen
<00100>
Wo befindet sich Ihrer Meinung nach der Sitz des Internationalen Olympischen Komitees? Würden Sie sagen …
INT.: Vorlesen
EDV : RANDOM , SINGLE ANSWER
<1> In Genf
<2> In Zürich
<3> In Lausanne
<4> In Bern
<5> An einem anderen Ort in der Schweiz
---------------------------------
<9> Äussert sich nicht dazu
<00100> EDV: Only if code <1>,<2>,<4>,<5>,<9> in <00100>
Der Sitz des Internationalen Olympischen Komitees befindet sich in Lausanne.
<00200>
Bitte beurteilen Sie die folgenden Aussagen anhand einer Skala von 1 bis 5. 5 bedeutet, dass Sie der Aussage, die
ich Ihnen vorlese, voll und ganz zustimmen, und 1 bedeutet, dass Sie ihr ganz und gar nicht zustimmen. Mit den
Noten dazwischen können Sie Ihr Urteil abstufen:
---------------------------------------------------------------------------
<1> Stimme ganz und gar nicht zu
<2-4> Abstufung
<5> Stimme voll und ganz zu	 <9> Ich weiss es nicht
---------------------------------------------------------------------------
INT.:VORLESEN
EDV: RANDOM
<1. Ich bin stolz darauf, dass der Sitz des IOK in der Schweiz ist
<2. Es ist wichtig, dass die Schweiz die internationalen Sportorganisationen beherbergt
<3. DerTitel Olympische Hauptstadt ist für Lausanne wichtig
Source: Link Institute, Lausanne, 2015.
54
The Economic Impact of International Sports Organisations
in Switzerland 2008–2013
Appendix 4 – Link Institute Survey summary of results
Localisation du CIO
Q201: Selon vous où se trouve le siège du Comité International Olympique ? Diriez-vous...
A Lausanne A Geneve A Zurich
A Berne Ailleurs en Suisse Ne se prononce pas
Total
[1332]
Hommes
[648]
Femmes
[648]
15-29 ans
[303]
30-49 ans
[577]
50-74 ans
[452]
SA
[676]
SR
[656]
VD
[257]
SR sans VD
[399]
1
1
1
2
1
65
21
5
4
2
3
72
16
5
3
1
3
94
57
27
5
4
4
3
26
9
8
4
3
70
19
4
3
1
3
67
21
3
2
2
5
56
28
6
4
2
4
89
3
2
3
1
2
85
2
4
5
1
3
50
e prononce pas
0%
10%
20%
30%
40%
50%
60%
70%
80%
100%
90%
Source: Link Institute, Lausanne, 2015.
Note:
1,332 individuals were interviewed: 676 residents from the French part of Switzerland (SR) and 656
residents from the German part of Switzerland (SA).
It was agreed that a balanced sample of residents should be obtained to correct the preponderance
of residents living in the German-speaking part of Switzerland, because the majority of ISOs are
located in the French part of Switzerland.
TheTotal result is weighted to reflect the actual stratification of the Swiss population.
VD stands for the ‘Canton of Vaud’.
55
The Economic Impact of International Sports Organisations
in Switzerland 2008–2013
Source: Link Institute, Lausanne, 2015.
Note:
1,332 individuals were interviewed: 676 residents from the French part of Switzerland (SR) and 656
residents from the German part of Switzerland (SA).
It was agreed that a balanced sample of residents should be obtained to correct the preponderance of
residents living in the German-speaking part of Switzerland, because the majority of ISOs are located in
French part of Switzerland.
TheTotal result is weighted to reflect the actual stratification of the Swiss population.
VD stands for the ‘Canton of Vaud’.
Perception du CIO: Je suis fier que le siège du CIO soit en Suisse
Q202: En utilisant une échelle de note de 1 à 5, 5 signifiant que vous êtes tout à fait d’accord avec
les phrases que je vais vous lire, et 1 que vous n’êtes pas du tout d’accord, les notes intermédiaires
vous permettant de nuancer votre jugement, veuillez noter la phrase suivante:
Total
[1332]
Hommes
[648]
Femmes
[648]
15-29 ans
[303]
30-49 ans
[577]
50-74 ans
[452]
SA
[676]
SR
[656]
VD
[257]
SR sans VD
[399]
30
19
24
13
12
2
30
18
25
12
12
3
30
19
23
14
2
12
25
21
26
14
12
2
29
17
27
15
10
2
33
19
20
11
14
3
23
19
26
15
14
3
48
18
18
8
6
2
50
13
18
7
9
3
47
1
21
17
6
8
(5) Tout a fait d’accord 4 3 2 (1) Pas du tout d'accord Ne se prononce pas
0%
10%
20%
30%
40%
50%
60%
70%
80%
100%
90%
56
The Economic Impact of International Sports Organisations
in Switzerland 2008–2013
Perception du OSI: Il est important que la Suisse accueille les
organisations sportives internationales
Q202: 	 En utilisant une échelle de note de 1 à 5, 5 signifiant que vous êtes tout à fait d’accord
avec les phrases que je vais vous lire, et 1 que vous n’êtes pas du tout d’accord, les notes
intermédiaires vous permettant de nuancer votre jugement, veuillez noter la phrase suivante:
Source: Link Institute, Lausanne, 2015.
Note:
1,332 individuals were interviewed: 676 residents from the French part of Switzerland (SR) and 656
residents from the German part of Switzerland (SA).
It was agreed that a balanced sample of residents should be obtained to correct the preponderance
of residents living in the German-speaking part of Switzerland, because the majority of ISOs are
located in French part of Switzerland.
TheTotal result is weighted to reflect the actual stratification of the Swiss population.
VD stands for the ‘Canton of Vaud’.
Total
[1332]
Hommes
[648]
Femmes
[648]
15-29 ans
[303]
30-49 ans
[577]
50-74 ans
[452]
SA
[676]
SR
[656]
VD
[257]
SR sans VD
[399]
32
26
24
9
7
2
33
26
23
7
9
2
31
26
26
9
2
6
30
31
24
8
6
1
31
25
26
10
7
1
34
24
23
9
7
3
26
26
27
11
8
2
49
26
17
4
3
1
48
24
17
4
5
2
49
1
27
17
2
4
(5) Tout a fait d’accord 4 3 2 (1) Pas du tout d'accord Ne se prononce pas
0%
10%
20%
30%
40%
50%
60%
70%
80%
100%
90%
57
The Economic Impact of International Sports Organisations
in Switzerland 2008–2013
(5) Tout a fait d’accord 4 3 2 (1) Pas du tout d'accord Ne se prononce pas
0%
10%
20%
30%
40%
50%
60%
70%
80%
100%
90%
Total
[1332]
Hommes
[648]
Femmes
[648]
15-29 ans
[303]
30-49 ans
[577]
50-74 ans
[452]
SA
[676]
SR
[656]
VD
[257]
SR sans VD
[399]
33
27
21
10
6
3
33
25
21
8
10
3
33
28
22
9
3
6
24
23
27
18
6
2
37
27
20
7
6
3
34
29
18
7
8
4
27
28
23
11
8
3
50
25
15
6
3
1
53
24
15
3
3
2
47
1
25
15
3
9
0%
10%
20%
30%
40%
50%
60%
70%
80%
100%
90%
Source: Link Institute, Lausanne, 2015.
Note:
1,332 individuals were interviewed: 676 residents from the French part of Switzerland (SR) and 656
residents from the German part of Switzerland (SA).
It was agreed that a balanced sample of residents should be obtained to correct the preponderance of
residents living in the German-speaking part of Switzerland, because the majority of ISOs are located in
French part of Switzerland.
TheTotal result is weighted to reflect the actual stratification of the Swiss population.
VD stands for the ‘Canton of Vaud’.
Perception du CIO: Le titre de Capitale Olympique est important pour
Lausanne
Q202: En utilisant une échelle de note de 1 à 5, 5 signifiant que vous êtes tout à fait d’accord avec
les phrases que je vais vous lire, et 1 que vous n’êtes pas du tout d’accord, les notes intermédi-
aires vous permettant de nuancer votre jugement, veuillez noter la phrase suivante:
AISTS Founding members
ABOUTTHE AISTS
The International Academy of Sports Science andTechnology (AISTS),
is committed to professionalising sports management through the
three core activity areas of continuing education, applied research and
providing an engaging platform for industry connections.
Founded as a not-for-profit organisation in 2000, the AISTS’s Founding
Members ­— the International Olympic Committee, the EPFL, the
University of Lausanne, the University of Geneva, IMD Business
School, Ecole Hôtelière de Lausanne, the City of Lausanne and the
Canton ofVaud — all recognise the importance of meeting the
evolving knowledge needs of today’s sports managers.
Through its education services, the AISTS prepares tomorrow’s
international sports managers with the Master in Sports
Administration andTechnology (AISTS MSA) held each year in
Lausanne; provides professional development opportunities to
international sport organisations; and onsite training for major event
organisers.
The AISTS’s applied research arm conducts independent and
commissioned projects, in addition to helping sports organisations and
federations navigate an increasingly complex sport landscape through
advisory services.The AISTS areas of focus line principally in major
sport events, international sport administration and management,
business and development of sport, as well as sport for social and
economic impact.
International Academy of
Sports Science andTechnology
EPFL
Innovation Park Building C
Switzerland
info@aists.org
Tel: +41(0)21 693 85 93
www.aists.org
1015 Lausanne

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THE ECONOMIC IMPACT OF INTERNATIONAL SPORTS ORGANISATIONS IN SWITZERLAND 2008–2013

  • 1. Mandated by International Olympic Committee, City of Lausanne, Canton ofVaud Head of the Study: Dr Claude Stricker Project Manager: Ms Amandine Bousigue THE ECONOMIC IMPACT OF INTERNATIONAL SPORTS ORGANISATIONS IN SWITZERLAND 2008–2013 April 2015
  • 2.
  • 3. First published 2015 by the AISTS (International Academy of Sports Science andTechnology) Innovation Park, Building C, 1015 Lausanne, Switzerland © 2015 Amandine Bousigue and Claude Stricker All rights reserved. No part of this report may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission from the publishers. Printed and bound in Switzerland by the EPFL (École Polytechnique Fédérale de Lausanne) reprography.
  • 4.
  • 5. 1 The Economic Impact of International Sports Organisations in Switzerland 2008–2013 ABSTRACT This year marks the 100th anniversary of the International Olympic Committee being headquartered in Lausanne. In conjunction with this milestone, the International Academy of Sports Sciences andTechnology — the AISTS — has completed a study on the overall economic impact of the International Olympic Committee and other international sports organisations.The study concentrates on Switzerland, with emphasis on the Lausanne region and the Canton of Vaud. It spans the years 2008 to 2013 and consolidates data from 45 responding international sports organisations. Together, these organisations and their visitors spend an average of CHF 691 million within Switzerland each year.This spending generates CHF 379 million of additional impact on the Swiss economy, creating an average yearly economic impact of CHF 1.07 billion for Switzerland, CHF 0.55 billion for the Canton of Vaud and CHF 0.25 billion for the Lausanne region.This economic impact has a positive effect on employment, business tourism, and the construction sector.The impact goes well beyond what is tangible. Swiss residents are not only well aware of the presence of international sports organisations but also consider this presence important.
  • 6. 2 The Economic Impact of International Sports Organisations in Switzerland 2008–2013 ABSTRACT 1 TABLE OF CONTENTS 2 TABLE OF FIGURES 5 ACKNOWLEDGEMENTS 7 FOREWORD 9 EXECUTIVE SUMMARY 11 GLOSSARY 15 DEFINITIONS 17 1 METHODOLOGY:THE ECONOMIC IMPACT MODEL 19 1.1 OBJECTIVE 19 1.2 SCOPE 19 1.2.1 Reference areas 19 1.2.2 Reference years 20 1.2.3 Reference organisations 20 1.2.3.1 31 ISOs in the Lausanne region 21 1.2.3.2 5 ISOs in the Canton of Vaud (excluding Lausanne region) 22 1.2.3.3 10 ISOs in Switzerland (excluding Canton of Vaud) 22 1.3 DATA COLLECTION 22 1.3.1 Phase 1 in 2013: Two reference areas, four reference years 22 1.3.2 Phase 2 in 2014: One additional reference area, two additional reference years 22 1.3.3 Confidentiality 23 1.4 DATA CALCULATION 24 1.4.1 Calculation of the injection 25 1.4.2 Calculation of external revenue 25 1.4.3 Calculation of net injection 25 1.4.4 Calculation of the primary income 26 1.4.4.1 Calculation of the direct impact 26 1.4.4.2 Calculation of the indirect impact 27 1.4.5 Calculation of the induced impact 28 1.4.6 Calculation of the overall economic impact 28 1.4.7 Double accounting considerations 28 1.5 LIMITATIONS 29 TABLE OF CONTENTS
  • 7. 3 The Economic Impact of International Sports Organisations in Switzerland 2008–2013 2 THE OVERALL ECONOMIC IMPACT 31 2.1 AN EFFICIENT IMPACT 33 2.2 A NOTABLE EFFECT ON THE CANTON OF VAUD 34 2.3 THE LARGE SHARE OF ISOs FINANCIALLY SUPPORTED BY THE IOC 35 3 THE IMPACT ON DIRECT EMPLOYMENT 37 3.1 NUMBER OF EMPLOYEES 37 3.2 SALARIES, SOCIAL CONTRIBUTIONS AND INCOME TAX 38 4 THE IMPACT ON BUSINESSTOURISM 39 4.1 NUMBER OF VISITORS 39 4.2 EXPENSES OF VISITORS 40 4.3 THE SPECIFICITY OF THE AISTS MSA PARTICIPANTS 40 5 THE IMPACT ONTHE CONSTRUCTION SECTOR 41 6 THE IMPACT ON PERCEPTION 43 7 CONCLUSION 45 REFERENCES 47 APPENDICES 49 APPENDIX 1 – YEARLY, TOTAL AND YEARLY AVERAGE OVERALL ECONOMIC IMPACT OF ISOs PER REGION AND TYPE OF IMPACT 51 APPENDIX 2 – LINK INSTITUTE SURVEY QUESTIONNAIRE (FRENCH) 52 APPENDIX 3 – LINK INSTITUTE SURVEY QUESTIONNAIRE (GERMAN) 53 APPENDIX 4 – LINK INSTITUTE SURVEY SUMMARY OF RESULTS 54
  • 8.
  • 9. 5 The Economic Impact of International Sports Organisations in Switzerland 2008–2013 FIGURE 1 –GEOGRAPHICAL MAP OF THE THREE REFERENCE AREAS 19 FIGURE 2 –SIMPLIFIED CALCULATION FLOW OF THE OVERALL ECONOMIC IMPACT OF ISOs 24 FIGURE 3 –POSITIVE ECONOMIC IMPACT OF ISOs IN THE LAUSANNE REGION 25 FIGURE 4 –POSITIVE ECONOMIC IMPACT OF ISOs IN THE CANTON OF VAUD 26 FIGURE 5 –POSITIVE ECONOMIC IMPACT OF ISOs IN SWITZERLAND 26 FIGURE 6 –BUSINESS MULTIPLIERS USED FOR THE CALCULATION OF THE INDIRECT IMPACT OF ISOs PER REFERENCE AREA 27 FIGURE 7 –HOUSEHOLD MULTIPLIERS USED FOR THE CALCULATION OF THE INDUCED IMPACT OF ISOs PER REFERENCE AREA 28 FIGURE 8 –SIMPLIFIED CALCULATION FLOW WITH RESULTS OF THE YEARLY AVERAGE OVERALL ECONOMIC IMPACT OF ISOs FROM 2008 TO 2013 32 FIGURE 9 –DISTRIBUTION PER TYPE OF IMPACT OF THE YEARLY AVERAGE OVERALL ECONOMIC IMPACT OF ISOs IN SWITZERLAND FROM 2008 TO 2013 33 FIGURE 10 –DISTRIBUTION PER REGION OF THE YEARLY AVERAGE OVERALL ECONOMIC IMPACT OF ISOs IN SWITZERLAND FROM 2008 TO 2013 34 FIGURE 11 –DISTRIBUTION PER TYPE OF ISO OF THE YEARLY AVERAGE OVERALL ECONOMIC IMPACT OF ISOs IN SWITZERLAND FROM 2008 TO 2013 35 FIGURE 12 –EVOLUTION OF THE NUMBER OF ISOs’ EMPLOYEES IN SWITZERLAND FROM 2008 TO 2013 38 FIGURE 13 –EVOLUTION OF THE NUMBER OF ISOs’ GUEST NIGHTS FROM 2008 TO 2013 39 TABLE OF FIGURES
  • 10.
  • 11. 7 The Economic Impact of International Sports Organisations in Switzerland 2008–2013 ACKNOWLEDGEMENTS We would like to express our deepest appreciation to the 45 international sports organisations executives and respective financial departments who made this study possible by taking the time to collect, consolidate and share the fundamental data with the AISTS. We would also like to acknowledge the trust demonstrated by the International Olympic Committee, the City of Lausanne and the Canton of Vaud in mandating the AISTS to conduct this study. Many thanks go to Jérémy Malletroit and Mandeep Saharan at the AISTS for their rigorous compilation of all the data. Finally, we want to express our appreciation of the expert guidance of Professor Jean-Jacques Dethier from Georgetown University and the University of Bonn, and Professor Stéphane Garelli from IMD and the University of Lausanne, whose insightful review of the methodology, the findings and the report were crucial to the project. This study was mandated by the International Olympic Committee, the City of Lausanne and the Canton of Vaud. Dr Claude Stricker, AISTS Head of Study and Executive Director Ms Amandine Bousigue, AISTS Project Manager
  • 12.
  • 13. 9 The Economic Impact of International Sports Organisations in Switzerland 2008–2013 Professor Jean-Jacques Dethier, Georgetown University and University of Bonn Professor Stéphane Garelli, IMD and University of Lausanne International Sports Organisations (ISOs) have long been recognised as significantly influencing a country’s prosperity. However, it is sometimes difficult to assess their overall economic impact. In 2007, the International Academy of Sports Science andTechnology (AISTS) conducted an early impact analysis, which was a first step toward measuring the total contribution of the International Olympic Committee (IOC) to the local economy (at that time, the City of Lausanne and the Canton of Vaud).The study before you now goes further, expanding the methodology to include most ISOs and the scope of the analysis to the rest of Switzerland. This report is remarkable in several respects. First, it covers a more comprehensive six-year period. Second, it builds on survey information provided by almost all International Federations and other ISOs linked to the IOC. It is also more comprehensive in terms of territorial scope since it examines the economic impact of the Olympic Movement on Lausanne, the Canton ofVaud and the Swiss Confederation. Finally, it takes one more step toward the measurement of the IOC’s non-economic impact by surveying residents about their perception of the IOC and ISOs. We have chosen a conventional methodology to measure the economic impact of the Olympic Movement on the local economy, the canton and the country.This economic impact study is founded on the national income accounting (NIA) framework developed by Richard Stone and others, and on the multiplier analysis developed by J.M. Keynes. The NIA framework, which provides a baseline calculation of the actual direct contribution of sport activities to the local economy, is the most conservative approach of those used in the literature, as it is limited to measuring the direct impact of sport rather than the wider impacts on other sectors. One reason the NIA framework has often been used for measuring the economic importance of sport at the national level is that a large proportion of the data can be obtained from published sources. The methodology used in this report goes one step further by using multiplier analysis to measure the effects of an additional injection of spending into the local economy. It shows the direct, indirect and induced effects of a specific change in expenditure. It is an appropriate method for estimating the economic impact of sport events and activities, as these generate income, expenditure and employment that are additional to the normal flow of expenditure in the local economy. We have also deliberately adopted a very cautious methodology and made particularly conservative assumptions, described in detail in the report, in measuring the economic impact.Therefore the results presented here are conservative figures and the likely impact is much larger than what is reported. We trust that this report underlines that the impact of ISOs on a local economy (in this case Switzerland) is far more significant and extensive than previously assumed.We also hope that it will help policymakers and the public recognise the positive contribution of such organisations on increasing the prosperity of their nation. FOREWORD
  • 14.
  • 15. 11 The Economic Impact of International Sports Organisations in Switzerland 2008–2013 EXECUTIVE SUMMARY This year marks the 100th anniversary of the International Olympic Committee (IOC) being headquartered in Lausanne. In conjunction with this milestone, the International Academy of Sports Sciences andTechnology (AISTS) has completed a study on the economic impact of the International Olympic Committee and other International Sports Organisations (ISOs) in Switzerland. The study, which was requested by the IOC, the City of Lausanne and the Canton of Vaud, considers the overall economic impact of the ISOs while also illuminating their effect on direct employment, business tourism and construction.The report is complemented by an analysis of Swiss residents’ perceptions of the presence and importance of the IOC and other ISOs in Switzerland. The impact extends well beyond that created by the IOC administration alone.The IOC collaborates with and provides significant financial support to almost all the other ISOs, in particular the International Federations (IFs) that are part of the Olympic Movement. Most IFs are located in Switzerland as a result of the IOC’s presence in the country.The appeal of the City of Lausanne, the Canton of Vaud and the Swiss Confederation has also played a role in attracting sports organisations to the area. Key results Together, the ISOs and their visitors spend an average of CHF 691 million within Switzerland per year.This spending generates CHF 379 million of additional impact on the Swiss economy, creating an average yearly economic impact of CHF 1.07 billion for Switzerland, CHF 0.55 billion for the Canton of Vaud and CHF 0.25 billion for the Lausanne region1 .This includes direct, indirect and induced economic impacts. Every CHF 1 spent in Switzerland by ISOs created CHF 1.55 for the local economy. The IOC and its financially supported ISOs generated CHF 838 million of the average yearly economic impact in Switzerland.As a not-for-profit association, the IOC financially supports the organisation of the Olympic Games and the development of sport worldwide by redistributing its revenues.This includes a yearly average of CHF 128 million given to ISOs and other sports-related organisations in Switzerland. The 45 ISOs that responded to our request for data employed over 2,150 people in Switzerland in 2013, more than three quarters of whom worked for the IOC or its financially supported ISOs. Of these 2,150 employees, approximately 1,300 lived in the Canton of Vaud, of whom more than 630 resided in the Lausanne region.The same year, the total amount of income tax paid by ISOs’ employees residing in the Canton of Vaud was estimated at CHF 40 million. ISOs contributed more than CHF 22 million on average each year to their employees’ pension funds. The study also reveals that the presence of the IOC and the ISOs in Switzerland generated more than 32,000 overnight business visits annually, over half of which were in the Canton of Vaud. The construction industry also benefited from the presence of ISOs, with a total of CHF 206 million spent between 2008 and 2013 by the ISOs in this sector. 1 To be precise, CHF 250 million for the Lausanne region, CHF 546 million for the Canton of Vaud and CHF 1.070 billion for Switzerland
  • 16. 12 The Economic Impact of International Sports Organisations in Switzerland 2008–2013 The economic impact calculated here can be considered a conservative estimate for three reasons. First, the study did not consider the money spent by all accompanying guests of ISO visitors or the money spent by visitors to the Olympic Museum, except for entry tickets. Second, conservative multipliers were used to estimate the indirect and induced impacts. Finally, the economic impact of international sports events in Switzerland — some of which can be attributed to the ISOs’ presence — were not included in the study’s scope. The impact of ISOs extends well beyond tangible data.To account for this, a survey was conducted to measure the intangible impact of the IOC and ISOs in Switzerland. The results show that 72% of respondents residing in the Canton Vaud consider it important to host ISOs in the country, and that 94% of respondents residing in the Canton Vaud and 65% of respondents residing in Switzerland are aware that the IOC is headquartered in Lausanne. Respondents feel a sense of pride in hosting the IOC headquarters and value the City of Lausanne’s title of “Olympic Capital”. Methodology The study was carried out by the AISTS under the guidance of two leading international economists: Professor Jean-Jacques Dethier from Georgetown University, Washington D.C. and the University of Bonn, and Professor Stéphane Garelli from IMD and the University of Lausanne.The study applied the method proposed by Barget (2001), which was based on Stritt &Voillat (1998). A tangible economic impact is defined as the product of a net injection and a multiplier. The spending of an economic actor (an ISO, in this case) in a reference area is called an injection.A net injection is the difference between financial flows in and out of a reference area.A multiplier — a concept from Keynesian theory — is a factor of proportionality that measures changes in direct spending and employment in a given area, in response to the net injection, after several rounds of spending. First, the primary income (the combination of the direct and indirect impacts) is computed.The direct impact mostly corresponds to the effect on local residents of salaries and social security contributions paid by ISOs and by the construction and business tourism sectors as a result of the activity generated by ISOs.The indirect impact corresponds to the effect on local companies of purchased goods and services and investments. Second, the induced impact (i.e. the expenses induced by the spending of the primary income by local residents and local companies) is calculated. The overall economic impact can then be estimated by adding the primary income (direct and indirect impacts) with the induced impact. The data was collected through spreadsheets emailed by the AISTS to each of the 46 ISOs. It was strictly confidential and no data was disclosed in any unconsolidated manner. Follow-up emails, phone calls and meetings were held to seek clarification and control the validity of the data.All ISOs except one provided the requested data.The study does not cover the economic impact of sports events organised in Switzerland.
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  • 19. 15 The Economic Impact of International Sports Organisations in Switzerland 2008–2013 GLOSSARY AIBA Association Internationale de Boxe Amateure AISTS Académie Internationale des Sciences etTechniques du Sport ANOC Association of National Olympic Committees ASOIF Association of Summer Olympic International Federations CAS Court of Arbitration for Sport CIES Centre International d’Etude du Sport EA European Athletics EBU European Broadcasting Union EGA European Golf Association ETA EuropeanTennis Association FAI Fédération Aéronautique Internationale FEI Fédération Equestre Internationale FIA Fédération Internationale de l’Automobile FIBA Fédération Internationale de Basketball FIE Fédération Internationale d’Escrime FIFA Fédération Internationale de Football Association FIG Fédération Internationale de Gymnastique FIH Fédération Internationale de Hockey FILA Fédération Internationale des Luttes Associées FIM Fédération Internationale de Motocyclisme FINA Fédération Internationale de Natation FIS Fédération Internationale de Ski FISA Fédération Internationale des Sociétés d’Aviron FISU Fédération Internationale du Sport Universitaire FIVB Fédération Internationale deVolleyball IBAF International Baseball Federation ICF International Canoe Federation IF International Federation IGF International Golf Federation IHF International Handball Federation IIHF International Ice Hockey Federation IJF International Judo Federation IMGA International Masters Games Association IOC International Olympic Committee ISO International Sports Organisation ISU International Skating Union ITTF InternationalTableTennis Federation ITU InternationalTriathlon Union NIA National Income Accounting OCPM Overhead Costs and Profit Margins SA SportAccord SAC SportAccord Convention UCI Union Cycliste Internationale UEC Union Européenne de Cyclisme UEFA Union of European Football Associations UEG Union Européenne de Gymnastique UIAA Union Internationale des Associations d’Alpinisme WA World Archery WADA World Anti-Doping Agency WFSGI World Federation of the Sporting Goods Industry WTF WorldTaekwondo Federation
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  • 21. 17 The Economic Impact of International Sports Organisations in Switzerland 2008–2013 DEFINITIONS Direct impact: effect of salaries and social security contributions on local residents. Indirect impact: effect of purchased goods and services and investments on local companies. Induced impact: expenses induced by the spending of the primary income by local residents and local companies. Injection: spending of an economic actor in a reference area. Net injection: spending inside the reference area that is financed by revenue from outside of the reference area. OCPM-overhead costs and profit margins: combination of finance charges, taxes, risks and profit. Overall economic impact: sum of the primary income and induced impact. Primary income: sum of the direct and indirect impacts. Tangible impact: product of a net injection and a multiplier.
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  • 23. 19 The Economic Impact of International Sports Organisations in Switzerland 2008–2013 1 METHODOLOGY: THE ECONOMIC IMPACT MODEL This section describes the methodology related to the economic impact, which is the primary focus of the study.The methodology pertaining to the intangible impact is detailed in the relevant section (cf. 6THE IMPACT ON PERCEPTION). 1.1 Objective The main objective of the study is to estimate the overall economic impact of ISOs in Switzerland and to shed light on their impact on direct employment, business tourism and construction. 1.2 Scope 1.2.1 Reference areas • Lausanne region: the City of Lausanne as well as Belmont-sur-Lausanne, Cheseaux- sur-Lausanne, Crissier, Epalinges, Jouxtens-Mézery, Le Mont-sur-Lausanne, Lutry, Paudex, Prilly, Pully, Renens, Romanel-sur-Lausanne, Saint-Sulpice. • Canton of Vaud (including the Lausanne region) • Switzerland (including the Canton of Vaud) Switzerland Canton of Vaud Lausanne region Figure 1 - Geographical map of the three reference areas
  • 24. 20 The Economic Impact of International Sports Organisations in Switzerland 2008–2013 1.2.2 Reference years The report measures the economic impact for 2008, 2009, 2010, 2011, 2012 and 2013.To provide a single measure for this entire period, the results are generally presented as the six-year average. 1.2.3 Reference organisations An ISO is a not-for-profit institution that has international reach and is in direct interaction with the Olympic Movement.The economic impact is calculated for ISOs with a physical presence, meaning they have a minimum of one employee residing in Switzerland for a minimum of one year. The following 46 ISOs have a physical presence in Switzerland.  
  • 25. 21 The Economic Impact of International Sports Organisations in Switzerland 2008–2013 1.2.3.1 31 ISOs in the Lausanne region AIBA Association Internationale de Boxe Amateure AISTS Académie Internationale des Sciences etTechniques du Sport ANOC Association of National Olympic Committees ASOIF Association of Summer Olympic International Federations CAS Court of Arbitration for Sport EGA European Golf Association European Athletics European Athletics FAI Fédération Aéronautique Internationale FEI Fédération Equestre Internationale FIE Fédération Internationale d’Escrime FIG Fédération Internationale de Gymnastique FIH Fédération Internationale de Hockey FINA Fédération Internationale de Natation FISA Fédération Internationale des Sociétés d’Aviron FISU Fédération Internationale du Sport Universitaire FIVB Fédération Internationale deVolleyball IBAF International Baseball Federation ICF International Canoe Federation IGF International Golf Federation IJF International Judo Federation IMGA International Masters Games Association IOC International Olympic Committee ISU International Skating Union ITTF InternationalTableTennis Federation ITU InternationalTriathlon Union SportAccord SportAccord SportAccord Convention SportAccord Convention UEG Union Européenne de Gymnastique WA World Archery WADA World Anti-Doping Agency – European Office WTF WorldTaekwondo Federation
  • 26. 22 The Economic Impact of International Sports Organisations in Switzerland 2008–2013 1.2.3.2 5 ISOs in the Canton of Vaud (excluding Lausanne region) 1.2.3.3 10 ISOs in Switzerland (excluding Canton of Vaud) FIBA Fédération Internationale de Basketball FILA Fédération Internationale des Luttes Associées FIM Fédération Internationale de Motocyclisme UCI Union Cycliste Internationale UEFA Union of European Football Associations CIES Centre International d’Etude du Sport ETA EuropeanTennis Association FIA Fédération Internationale de l’Automobile FIFA Fédération Internationale de Football Association FIS Fédération Internationale de Ski IHF International Handball Federation IIHF International Ice Hockey Federation UEC Union Européenne de Cyclisme UIAA Union Internationale des Associations d’Alpinisme WFSGI World Federation of the Sporting Goods Industry 1.3 Data collection 1.3.1 Phase 1 in 2013: Two reference areas, four reference years In spring 2013,at the request of the City of Lausanne and the Canton ofVaud,all executives of ISOs located in the Canton ofVaud were sent an official letter by the AISTS requesting their ISOs’revenues,expenditures and visitors (meetings/non-sporting events) figures in a provided spreadsheet by June12th , 2014. Reference areas were the Lausanne region and the Canton ofVaud.All ISOs with a physical presence in the Canton of Vaud provided the data with the exception of the IOC due to time constraints associated with the organi- sation of the Sochi 2014 Winter Olympics, leaving a total of 30 ISOs. 1.3.2 Phase 2 in 2014: One additional reference area, two additional reference years In spring 2014, the IOC decided to expand the scope of the study to cover all of Switzerland, and to include the years 2012 and 2013.This meant the report could incorporate the latest available data. The reference years were extended to 2008, 2009, 2010, 2011, 2012 and 2013.The reference areas were extended to the Lausanne region, the Canton of Vaud and Switzerland.
  • 27. 23 The Economic Impact of International Sports Organisations in Switzerland 2008–2013 In mid-August 2014, the executives of the 46 ISOs with a physical presence in Switzerland were sent an official letter by the IOC by email to explain the purpose of the study and the extension of the scope, as well as to introduce the AISTS. The AISTS subsequently contacted all 46 ISO executives by email with a spreadsheet to capture their annual revenues, expenditures and visitors (meetings/non-sporting events) data for completion by September 30th , 2014.The 30 ISOs with a physical presence in the Canton of Vaud were simply asked to complement the information they had already provided with data for the additional reference area (Switzerland) and the additional reference years of 2012 and 2013. All ISOs were also asked to indicate the number of employees residing in each reference area for each reference year, as well as the amount of their annual contribution to employees’ pension funds for each year and the reserve ratio1 of the pension funds. By January 2015, after a thorough follow-up from the AISTS with ISOs’ respective financial departments, all data was collected from all the ISOs with a physical presence in Switzerland, with one exception: the Centre International d’Etude du Sport (CIES), which refused to take part in the study. For the sake of simplicity, the term “ISOs” refers to the 45 responding ISOs. 1.3.3 Confidentiality During the entire collection process, the data was submitted directly to the AISTS and held strictly confidential. No data was disclosed in any unconsolidated manner. The consolidated results of the economic impact of all ISOs were submitted to the experts, the IOC, the City of Lausanne and the Canton of Vaud for review. 1 The reserve ratio indicates the proportion of fund that the pension fund would be able to pay if it ever had to pay all insured people at the same time. For example, if a pension fund is in a position to pay all insured people at once, then its reserve ratio is 100%.This ratio is an indicator of the financial health of the pension fund. In French, it is known as taux de couverture.
  • 28. 24 The Economic Impact of International Sports Organisations in Switzerland 2008–2013 1.4 Data calculation The study applies the method proposed by Barget (2001), following Stritt &Voillat (1998), that defines a tangible economic impact as the product of a net injection and a multiplier. Calculating the overall economic impact of ISOs then consists of six consecutive steps: Figure 2 – Simplified calculation flow of the overall economic impact of ISOs1 1 Based on Stritt &Voillat (1998) distribution per category of cost % spent inside the area % financed by revenue from outside the area Household multiplier Business multiplier ISOs’ expenditures Including operations, construction & business visitors’ expenses Salaries & social contributions Expenditures Goods & services, investment Expenditures Salaries & social contributions Injection Goods & services, investment Injection Salaries & social contributions Net injection Goods & services, investment Net injection Direct impact Indirect impact Primary income Induced impact Overall economic impact STEP 1 Calculation of injection STEP 2 Calculation of external revenue STEP 3 Calculation of net injection STEP 4 Calculation of primary income STEP 5 Calculation of induced impact STEP 6 Calculation of overall economic impact
  • 29. 25 The Economic Impact of International Sports Organisations in Switzerland 2008–2013 1.4.1 Calculation of the injection The first step toward estimating the economic impact is to isolate the spending of an economic actor (in this case, an ISO) in a reference area.This is called the injection. Spending outside a reference area is not considered. For example, when calculating the injection for the Lausanne region, expenditures in the Canton of Vaud, in the rest of Switzerland or in the rest of the world are excluded. For each ISO, the injection is calculated for each reference area, year and category of expenditures: salaries and social contributions, goods and services and investments.The study takes salaries and social contributions paid by ISOs, as well as by the construction and tourism sectors as a result of the activity generated by ISOs and their visitors, into consideration. Similarly, the study takes purchased goods and services and investments made by ISOs, as well as by the construction and tourism sectors as a result of the activity generated by ISOs and their visitors, into consideration. 1.4.2 Calculation of external revenue The second step toward estimating the economic impact is to isolate the revenue of an economic actor (in this case, an ISO) from outside the reference area.This is called the external revenue. Revenue from inside a reference area is not considered. For example, when calculating the external revenue in the Lausanne region, revenue from inside the Lausanne region is excluded. For each ISO, the external revenue is calculated for each reference area and year. Financial support from the IOC is considered as revenue coming from outside Switzerland, as all ISOs in the world that are entitled to such funding receive it regardless of location. Similarly, IOC revenues from the European Broadcasting Union (EBU) are considered as coming from outside Switzerland. 1.4.3 Calculation of the net injection The third step toward estimating the economic impact is to calculate the net injection in the economy.This corresponds to what is spent inside the reference area (injection) which is financed by revenue from outside of the reference area (external revenue). Regarding expenditures of visitors, only spending in the reference areas by those living outside the reference areas, which are therefore considered autonomous cash injections, have been counted. Everything spent outside the region and covered by revenues from within the region is considered as leakage. When considering the Lausanne region, the net injection is what is spent inside the Lausanne region which was financed by revenue from outside of the Lausanne region. Expenditures Inside Lausanne region Outside Lausanne region Revenues Outside Lausanne region Positive impact Neutral impact Inside Lausanne region Neutral impact Leakage Figure 3 – Positive economic impact of ISOs in the Lausanne region1 1 Inspired by Junod (2005), based on Preuss and Weiss (2003)
  • 30. 26 The Economic Impact of International Sports Organisations in Switzerland 2008–2013 When considering the Canton ofVaud, the net injection is what is spent inside the Canton of Vaud which was financed by revenue from outside of the Canton ofVaud. Expenditures Inside Canton of Vaud Outside Canton of Vaud Revenues Outside Canton of Vaud Positive impact Neutral impact Inside Canton of Vaud Neutral impact Leakage Figure 4 – Positive economic impact of ISOs in the Canton of Vaud1 When considering Switzerland, the net change is what is spent inside Switzerland which was financed by revenue from outside Switzerland. Expenditures Inside Switzerland Outside Switzerland Revenues Outside Switzerland Positive impact Neutral impact Inside Switzerland Neutral impact Leakage Figure 5 – Positive economic impact of ISOs in Switzerland2 For each ISO, the net injection is calculated for each reference area, year and category of expenditures: salaries and social contributions, goods and services, and investments. 1.4.4 Calculation of the primary income The fourth step toward estimating the economic impact is to calculate the primary income.This is the combination of the direct and indirect impacts. 1.4.4.1 Calculation of the direct impact The direct impact mostly corresponds to the effect of salaries and social security contributions on local residents. As mentioned previously, the study takes salaries and social contributions paid by ISOs, as well as by the construction and business tourism sectors as a result of the activity generated by ISOs, into consideration. Based on the formula applied by Nassar & Stricker (2007), based on Stritt &Voillat (1998): Direct impact = salaries and social contributions + ¾ overhead costs and profit margins (OCPM) OCPM corresponds to the combination of finance charges, taxes, risks and profit. The direct impact is calculated for each reference area and year. 1 Inspired by Junod (2005), based on Preuss and Weiss (2003) 2 Inspired by Junod (2005), based on Preuss and Weiss (2003)
  • 31. 27 The Economic Impact of International Sports Organisations in Switzerland 2008–2013 1 Cf. Nassar,V., Stricker, C., Economic Impact Study of the IOC Group on Lausanne and the Lemanic Arc,AISTS, Lausanne, 2007, p23: The formula for calculating the business multiplier (Kb) is: Kb = 1 - µ where : 1-(1-µ) * (1-t) *c (1 - µ) represents the share of value added in the area and 1 the induced effects with: 1-(1-µ) * (1-t) *c c = marginal propensity to consume, t = marginal tax rate, µ = import-related share of the marginal propensity to consume. 1.4.4.2 Calculation of the indirect impact The indirect impact corresponds to the effect of purchased goods and services and investments on local companies. As mentioned previously, the study takes purchased goods and services and investments made by ISOs, as well as by the construction and business tourism sectors as a result of the activity generated by ISOs, into consideration. Based on the formula applied by Nassar & Stricker (2007), based on Stritt &Voillat (1998): Indirect impact = ( ¼ OCPM + bought goods and services + investments )*business multiplier1 OCPM corresponds to the combination of finance charges, taxes, risks and profit. As per Nassar & Stricker (2007):“The value of the multiplier corresponds to the rate of leakage.The smaller the reference area, the higher the tendency to import the goods and services required, and therefore the more likely it is that the value of the multiplier will be reduced.The value of the business multiplier is influenced by the propensity to consume, the propensity to import and the marginal tax rate.” The data required to calculate multipliers for the six reference years is not available. Consequently, the same multipliers as in the study of Nassar & Stricker (2007) are used for the Lausanne region, since the same geographical area is covered.The same multipliers as in the study of Rütter et al. (2004) for the Lemanic Arc region are used for the Canton of Vaud, since a similar geographical area is covered.The same multipliers are used for the Canton of Vaud as for Switzerland. Multipliers have not been adjusted to reflect changes in the Swiss economy.Their value can therefore be considered conservative. The indirect impact is calculated for each reference area and year. Reference Area Business Multiplier Lausanne region 0.396 Canton of Vaud 0.510 Switzerland 0.510 Figure 6 – Business multipliers used for the calculation of the indirect impact of ISOs per reference area
  • 32. 28 The Economic Impact of International Sports Organisations in Switzerland 2008–2013 1.4.5 Calculation of the induced impact The fifth step toward estimating the economic impact is to calculate the induced impact.This refers to the expenses induced by the spending of the primary income by local residents and local companies. Based on the formula applied by Nassar & Stricker (2007) based on Stritt &Voillat (1998): Induced impact = primary income*household multiplier1 As with the business multiplier, the data required to calculate multipliers for the six reference years is not available. Consequently, the same multipliers as in the study of Nassar & Stricker (2007) are used for the Lausanne region, since the same geographical area is covered.The same multipliers as in the study of Rütter et al. (2004) for the Lemanic Arc region are used for the Canton of Vaud as a similar geographical area is covered.The same multipliers are used for the Canton of Vaud as for Switzerland. Multipliers have not been adjusted to reflect changes in the Swiss economy.Their value can therefore be considered conservative. The induced impact is calculated for each reference area and year. Reference Area Household Multiplier Lausanne region 1.43 Canton of Vaud 1.51 Switzerland 1.51 Figure 7 – Household multipliers used for the calculation of the induced impact of ISOs per reference area 1.4.6 Calculation of the overall economic impact Finally, the overall economic impact can be estimated by adding the primary income (direct and indirect impacts) to the induced impact.The economic impact is calculated for each reference area and year. The overall yearly average impact can then be calculated. 1.4.7 Double accounting considerations In order to avoid any double accounting issues, visitors’ expenses that are paid by the visitors themselves are distinguished from expenses that are covered by ISOs, as the latter have already been captured under their expenditures. Also, IOC financial support to ISOs is captured at the level of the ISOs as revenue coming from outside Switzerland, but is not captured under the IOC expenditure.This way, it is not counted twice. 1 Cf. Nassar,V., Stricker, C., Economic Impact Study of the IOC Group on Lausanne and the Lemanic Arc,AISTS, Lausanne, 2007, p23: The formula to calculate the Keynesian household multiplier (Kh) is Kh = 1 where: 1-(1-µ) * (1-t) *c c = marginal propensity to consume, t = marginal tax rate, µ = import-related share of the marginal propensity to consume.
  • 33. 29 The Economic Impact of International Sports Organisations in Switzerland 2008–2013 1.5 Limitations The calculations may be affected by two types of limitations. First, the results depend on the primary data received from the ISOs with no possibility to control their accuracy.When necessary, clarification was sought through follow-up emails, phone calls and meetings and data was checked.The high response rate by ISOs has eliminated the need to extrapolate. In the future, a more frequent and systematic data collection process would facilitate the work of the ISOs in providing accurate data.The second limitation is the fact that multipliers have not been updated, a task that was beyond the scope of this study and may have resulted in impact figures that are unduly conservative.
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  • 35. 31 The Economic Impact of International Sports Organisations in Switzerland 2008–2013 Together, the ISOs and their visitors spend an average of CHF 691 million within Switzerland per year. This spending generates CHF 379 million of additional impact on the Swiss economy, creating an average yearly economic impact of CHF 1.07 billion for Switzerland, CHF 0.55 billion for the Canton of Vaud and CHF 0.25 billion for the Lausanne region1 . This includes direct, indirect and induced economic impacts as detailed in Figure 8 on the next page. The impact of taxes paid by ISOs is also captured in the calculation of the overall economic impact. As shown inTable 9 on the next page, the induced impact is responsible for the majority of the overall economic impact2 . 1 To be precise, CHF 250 million for the Lausanne region, CHF 546 million for the Canton ofVaud and CHF 1.070 billion for Switzerland 2 Cf.Appendix 1 for the yearly, total and yearly average overall economic impact of ISOs per region and type of impact 2 THE OVERALL ECONOMIC IMPACT
  • 36. 32 The Economic Impact of International Sports Organisations in Switzerland 2008–2013 ISOs’ expenditures Including operations, construction & business visitors’ expenses =CHF 691 million in Switzerland =CHF 328 million in Canton ofVaud =CHF 181 million in Lausanne region Direct impact =CHF 313 million in Switzerland =CHF 154 million in Canton of Vaud =CHF 66 million in Lausanne region Indirect impact =CHF 117 million in Switzerland =CHF 67 million in Canton ofVaud =CHF 37 million in Lausanne region Primary income =CHF 430 million for Switzerland =CHF 221 million in Canton ofVaud =CHF 103 million in Lausanne region Overall economic impact =CHF 1,070 billion in Switzerland =CHF 546 million in Canton ofVaud =CHF 250 million in Lausanne region Induced impact =CHF 640 million in Switzerland =CHF 325 million in Canton ofVaud =CHF 147 million in Lausanne region distribution per category of cost % spent inside the area % financed by revenue from outside the area Business multiplier Salaries & social contributions Net injection Goods & services, investment Net injection Household multiplier Salaries & social contributions Expenditures Goods & services, investment Expenditures Salaries & social contributions Injection Goods & services, investment Injection Figure 8 – Simplified calculation flow with results of the yearly average overall economic impact of ISOs from 2008 to 2013 1 Based on Stritt &Voillat (1998)
  • 37. 33 The Economic Impact of International Sports Organisations in Switzerland 2008–2013 Figure 9 – Distribution per type of impact of the yearly average overall economic impact of ISOs in Switzerland from 2008 to 2013 2.1 An efficient impact The impact of ISOs on the Swiss economy is maximised by the fact that 96% of their revenue comes from outside Switzerland. Subsidies from the IOC are considered as coming from outside Switzerland, as all ISOs in the world who are entitled to this funding receive it regardless of location. Similarly, IOC revenues from EBU are considered as coming from outside Switzerland. An autonomous revenue combined with minimal leakage leads to the high efficiency of the possible impact. In the case of ISOs, leakage mostly corresponds to the redistribution of funds to sports associations and events all around the world.There is some fluctuation in this distribution across the organisations, with some ISOs spending a larger part of their revenues outside Switzerland than others. Every CHF 1 spent in Switzerland by ISOs creates 1.55 CHF in the Swiss economy, which equals a 55% in added value. 29% CHF 313 million 60% CHF 640 million 11% CHF 117 million Direct Indirect Induced
  • 38. 34 The Economic Impact of International Sports Organisations in Switzerland 2008–2013 2.2 A notable effect on the Canton of Vaud More than half of the average yearly overall economic impact in Switzerland is captured by the Canton of Vaud. Figure 10 – Distribution per region of the yearly average overall economic impact of ISOs in Switzerland from 2008 to 2013 Every CHF 1 spent by ISOs in the Canton of Vaud creates 1.67 CHF in theVaud economy, which equals 67% in added value. Every CHF 1 spent by ISOs in the Lausanne region creates 1.38 CHF in the Lausanne economy, which equals 38% in added value. FIFA is responsible for a large part of the positive economic impact outside of the Canton of Vaud. Switzerland (excl. Canton of Vaud) Canton of Vaud (excl. Lausanne region) Lausanne Region CHF 524 million CHF 296 million CHF 250 million 49% 28% 23%
  • 39. 35 The Economic Impact of International Sports Organisations in Switzerland 2008–2013 Figure 11 – Distribution per type of ISO of the yearly average overall economic impact of ISOs in Switzerland from 2008 to 2013 IOC + IOC financially supported ISOs (37) Non IOC financially supported ISOs (9) CHF 838 million CHF 232 million 78% 22% 2.3 The large share of ISOs financially supported by the IOC As a not-for-profit association, the IOC redistributes 90% of its revenues to the organisation of the Olympic Games and to the development of sport worldwide.This includes a yearly average of CHF 128 million given to ISOs and other sports-related organisations in Switzerland.The IOC and its financially supported ISOs account for 78% of the overall economic impact. The IOC and FIFA are responsible for most of this impact. Similarly,UEFA represents most of the impact created by ISOs that are not financially supported by the IOC.
  • 40.
  • 41. 37 The Economic Impact of International Sports Organisations in Switzerland 2008–2013 3.1 Number of employees The number of employees includes permanent full-time and part-time staff. It is not to be confused with the number of equivalent full-time employees and does not include consultants. The 45 ISOs that responded to our request for data employed over 2,150 people in Switzerland in 2013, with more than three quarters working for the IOC or its financially supported ISOs. Close to 65% of employees work for FIFA, the IOC and UEFA.They represent the ISOs in Switzerland that hire the most employees. Out of 2,150 employees, approximately 1,300 lived in the Canton ofVaud, of whom more than 630 resided in the Lausanne region. Between 2009 and 2013, average annual employees increased by around 5% annually, corresponding to an increase from 1,743 to 2,152 employees over five years.This is partly due to a growing number of employees in ISOs located in the Lausanne region, from 792 in 2008 to 1,013 in 2013.This increase can be explained by the development of existing ISOs, as well as by the relocation of ISOs to Switzerland and Lausanne in particular, including: • IJF, International Judo Federation, in Lausanne since 2013 • ITU, InternationalTriathlon Union, in Lausanne since 2012 • ANOC,Association of National Olympic Committees, in Lausanne since 2011 • IGF, International Golf Federation, in Lausanne since 2011 • FISU, Fédération Internationale des Sports Universitaires, in Lausanne since 2009 • SportAccord, in Lausanne since 2009 Most employees reside near their workplace, so the Lausanne region has benefited the most from the increase.There has been a 32% boost in the number of Lausanne region residents employed by ISOs, which equals an increase from 482 to 634 between 2008 and 2013. It is worth mentioning that indirect employment is also created through the activity generated by ISOs when purchasing goods and services or undertaking construction projects. However, indirect employment cannot be estimated with enough precision for this report. 3 THE IMPACT ON DIRECT EMPLOYMENT
  • 42. 38 The Economic Impact of International Sports Organisations in Switzerland 2008–2013 3.2 Salaries, social contributions and income tax Nearly one third of the overall economic impact of ISOs in Switzerland lies in the direct impact of salaries and social contributions as detailed previously (cf. 2THE OVERALL ECONOMIC IMPACT).This represents an average yearly impact of close to CHF 313 million. The direct impact mostly corresponds to the effect of salaries and social security contributions on local residents.The study takes into consideration salaries and social contributions paid by ISOs, as well as by the construction and tourism sectors as a result of the activity generated by ISOs. A portion of those salaries and social contributions expenditures are given to the state through income tax. In 2013, the total amount of income tax paid by ISOs’ employees residing in the Canton of Vaud was estimated at CHF 40 million1 . This amount covers all three income taxes: municipal, cantonal and federal. Another part of those salaries and social contribution expenditures take the form of investment into pension funds by the employer and the employee.The 34 ISOs that provided data on their pension funds (including FIFA, the IOC and UEFA) contribute to their employees’ pension funds with more than CHF 22 million each year. On average, the reserve ratio of ISOs’ pension funds amounts to 104%.The reserve ratio indicates the proportion of fund that the pension fund would be able to pay if it ever had to pay all insured people at once.The minimum required by law is 100%. Consequently, data provided by ISOs indicate that these pension funds are in good financial health. 2,200 2,100 2,000 1,900 1,800 1,700 1,866 1,743 1,843 1,967 2,140 2,152 2008 (ISOs = 40) 2009 (ISOs = 42) 2010 (ISOs = 42) 2011 (ISOs = 44) 2012 (ISOs = 44) 2013 (ISOs = 45) Years No. of ISO Employees 1 Estimation provided by the Finance Department of the Administration cantonale des impôts of the Canton of Vaud. Figure 12 – Evolution of the number of ISOs’ employees in Switzerland from 2008 to 2013
  • 43. 39 The Economic Impact of International Sports Organisations in Switzerland 2008–2013 Figure 13 – Evolution of the number of ISOs’ guest nights from 2008 to 2013 35,000 34,000 33,000 32,000 31,000 30,000 31,742 30,565 31,845 32,623 31,375 34,581 Years No. of Guest Nights 2008 (ISOs = 40) 2009 (ISOs = 42) 2010 (ISOs = 42) 2011 (ISOs = 44) 2012 (ISOs = 44) 2013 (ISOs = 45) 4.1 Number of visitors ISOs organise a considerable number of meetings and non-sporting events with external visitors, such as boards, commissions, seminars, workshops and training events. A yearly average of more than 32,000 overnight visits to Switzerland have been reported. More than half are hosted in the Canton of Vaud, including the Lausanne region. For the purpose of this study, only visitors coming from outside the region of the events are considered as having an economic impact on the reference area.As stated by Nassar & Stricker (2007), based on Preuss & Weiss (2003) and Barget (2001), the visitors living in the area should not be counted since it can be assumed that they would have spent their money in the reference area anyway. 4 THE IMPACT ON BUSINESS TOURISM
  • 44. 40 The Economic Impact of International Sports Organisations in Switzerland 2008–2013 4.2 Expenses of visitors Visitors’ spending is part of the economic impact generated by ISOs, whether expenses are covered by the organisation or by the individual. For the purpose of calculating the overall economic impact, expenses covered by the organisation were captured as part of an ISO’s expenditures. In the case of expenses covered by the participant, the estimated daily expenditure of a business tourist in Switzerland is CHF 282.This figure is based on an estimate from the LausanneTourism Board – LausanneTourisme1 . According to the annual indicators of theTourism Satellite Account of the Swiss Federal Statistical Office, the total value of guest-related expenditure can be distributed as follows: 20% on lodging, 9% on food and beverages and 71% on miscellaneous retail2 . Based on the methodology applied in this study, the primary income generated by visitors, as well as the induced impact and consequently the overall economic impact, can be calculated.The yearly average overall economic impact generated by visitors is thus estimated to be CHF 19 million3 . Expenses incurred by Olympic Museum visitors — such as hotels — are ignored, as the museum is not necessarily the main objective of a visitor’s stay in Lausanne. The income generated by entry ticket sales is accounted for as part of the IOC revenue. 4.3 The specificity of the AISTS MSA participants The International Academy of Sports Science andTechnology (AISTS) is an ISO based in Lausanne. One of its main activities is the organisation of a 14-month post-graduate programme called the Master of Advanced Studies in Sport Administration andTechnology (MSA) at the EPFL campus in Lausanne. Every year, an average of 37 international participants reside in Switzerland for a minimum of 10 months. Almost all candidates live in the Lausanne region and the Canton of Vaud. Altogether, the participants spend close to CHF 890,000 annually for housing, food, transport and other expenses. This creates an average overall economic impact of more than CHF 2 million, mostly for the Lausanne region. 1 Cf. Nassar,V., Stricker, C., Economic Impact Study of the IOC Group on Lausanne and the Lemanic Arc,AISTS, Lausanne, 2007. 2 Cf. Nassar,V., Stricker, C., Economic Impact Study of the IOC Group on Lausanne and the Lemanic Arc,AISTS, Lausanne, 2007. 3 Excluding the impact of the AISTS MSA participants, cf. 4.3The specificity of the AISTS MSA participants
  • 45. 41 The Economic Impact of International Sports Organisations in Switzerland 2008–2013 While it is not the main source of economic impact, the construction sector benefits considerably from the activity of ISOs in Switzerland, with the creation of CHF 1.78 for each CHF 1 spent in this sector. Together, ISOs spent CHF 206 million between 2008 and 2013 in construction work (including renovation), with more than a quarter spent during 2011 alone.This can be attributed to coinciding building projects undertaken by ASOIF, FAI, FEI, FISU, FIBA, IOC (renovation of the Olympic Museum) and UEFA during that year. Other ISOs have built or renovated their infrastructure during the six years of study, including ACNO, FIH, FINA, IJF and IHF. Most costs are incurred within Switzerland through local contractors, which leads to substantial added value and an important overall economic impact. Over the six years, the overall economic impact in the construction sector amounted to CHF 366 million, with a peak in the year 2011, which saw close to CHF 100 million of impact.The Canton of Vaud, including the Lausanne region, benefits from 85% of the impact. 5 THE IMPACT ON THE CONSTRUCTION SECTOR
  • 46.
  • 47. 43 The Economic Impact of International Sports Organisations in Switzerland 2008–2013 The impact of the ISOs goes well beyond what is tangible.As a result, a survey was conducted to measure the intangible impact of the IOC and ISOs in Switzerland.The survey was conducted by the Link Institute between December 8th , 2014 and December 20th , 2014 using the Computer AssistedTelephone Interviewing method and a stratified random sample. From 1,332 interviewed individuals, 676 residents were from the French part of Switzerland and 656 residents were from the German part. It was agreed that a balanced sample of residents was needed to correct the preponderance of residents living in the German-speaking part of Switzerland, because the majority of ISOs are located in the French part of the country.The total result is weighted to reflect the actual stratification of the Swiss population. Individuals were selected to accurately reflect the existing 15- to 74-year-old population in terms of gender, age and professional activity level. Interviewees were asked four questions in their own language (French or German) about the intangible impact of the IOC and ISOs in Switzerland1 . The results2 show that 72% of respondents residing in the Canton of Vaud consider it important to host ISOs in the country. 94% of respondents residing in the Canton of Vaud and 65% of respondents residing in Switzerland are aware that the IOC is headquartered in Lausanne. French-speaking respondents are more aware (89%) of the IOC location in Lausanne than German- speaking respondents (57%). Respondents feel a sense of pride in having the IOC headquarters in Switzerland, with over 70% of respondents agreeing with the statement “I am proud that the headquarters of the IOC are based in Switzerland.”The results also demonstrate that the City of Lausanne’s title of “Olympic Capital” is important to Swiss residents. Over 80% of respondents agree with the statement “The title of ‘Olympic Capital’ is important for Lausanne.” That number was close to 90% among respondents residing in the French-speaking part of Switzerland or in the Canton of Vaud. 6 THE IMPACT ON PERCEPTION 1 Cf.Appendix 2 Link Institute Survey Questionnaire (French) and 3 Link Institute Survey Questionnaire (German) 2 Cf.Appendix 4 Link Institute Survey summary of results
  • 48.
  • 49. 45 The Economic Impact of International Sports Organisations in Switzerland 2008–2013 The AISTS successfully collected data from 45 out of the 46 ISOs with a physical presence in Switzerland, including the IOC.The data was requested for each year from 2008 to 2013 and for each region: the Lausanne region, the Canton of Vaud and Switzerland.This data was collected with considerable effort by ISO executives and financial departments of the 45 responding ISOs. It is suggested that data be collected on a yearly basis in the future to facilitate the process for the relevant ISOs. Together, the ISOs and their visitors spend an average of CHF 691 million within Switzerland each year.This spending generates CHF 379 million of additional impact on the Swiss economy, creating an average yearly economic impact of CHF 1.07 billion for Switzerland, CHF 0.55 billion for the Canton of Vaud and CHF 0.25 billion for the Lausanne region1 .This economic impact has a positive effect on employment, business tourism, and the construction sector. The economic impact calculated here can be considered a conservative estimate for three reasons. First, the study did not consider the money spent by all accompanying guests of ISO visitors or the money spent by visitors to the Olympic Museum, except for entry tickets. Second, conservative multipliers were used to estimate the indirect and induced impacts. Finally, the economic impact of international sports events in Switzerland — some of which can be attributed to the ISOs’ presence — were not included in the scope of the study. The impact of the ISOs goes well beyond what is tangible.As a result, a survey was conducted to measure the intangible impact of the IOC and ISOs in Switzerland.The results show that Swiss residents, and residents in the Canton of Vaud in particular, are not only well aware of the presence of the IOC but also consider this presence of ISOs in Switzerland important. 7 CONCLUSION 1 To be precise, CHF 250 million for the Lausanne region, CHF 546 million for the Canton of Vaud and CHF 1.070 billion for Switzerland
  • 50.
  • 51. 47 The Economic Impact of International Sports Organisations in Switzerland 2008–2013 Barget, E., Méthodologie du calcul d’impact économique des spectacles sportifs, in Cahier Espace- Tourisme et sport, nr. 52, p. 164-176, 1997. Junod,T.,“The Economic Impact of the 2005 EuropeanYouth Olympic Winter Festival on theValais Chablais Area of Switzerland”, in Proceedings of the 13th International Seminar on Olympic Studies for Postgraduates Students,Ancient Olympia: International Olympic Academy, 2005. Nassar,V., Stricker, C., Economic Impact Study of the IOC Group on Lausanne and the Lemanic Arc, AISTS, Lausanne, 2007. Nassar,V., Stricker, C., Impact économique des fédérations et organisations du sport international sur Lausanne et l’Arc lémanique,AISTS, Lausanne, 2008. Preuss, H. and Weiss, H.J., Der ökonomische Nutzen Olympischer Spiele 2012 in Frankfurt RheinMain, AWV-Verlag, Eschborn, 2003. Rütter H., Berwert A. et al., L’importance du tourisme pour l’économie vaudoise, Rütter + partner concertgroup, Rüschlikon, 2004. Rütter + partner,The economic importance of international sports organisations in Switzerland, revised version, Rüschlikon, November 29th, 2013. Stritt, M.A. andVoillat, F., L’impact économique des Jeux Olympiques – Sion 2006 Switzerland candidate, CIES, Neuchâtel, 1998. REFERENCES
  • 52.
  • 53. 49 The Economic Impact of International Sports Organisations in Switzerland 2008–2013 APPENDICES
  • 54.
  • 55. Appendix1–Yearly,totalandyearlyaverageoveralleconomic impactofISOsperregionandtypeofimpact 200820092010 Lausanne Region Canton ofVaud Switzerland Lausanne Region Canton ofVaud Switzerland Lausanne region Canton ofVaud Switzerland DirectImpact57,860,603132,256,603273,427,95343,476,059119,526,712268,532,69359,759,584149,041,908304,047,377 IndirectImpact 49,882,53082,535,831146,759,19420,611,93545,278,22891,822,69235,382,61862,791,438119,743,942 PrimaryIncome 107,743,133214,792,435420,187,14764,087,994164,804,940360,355,38595,142,202211,833,347423,791,319 InducedImpact 154,072,680315,717,126625,863,14291,645,832243,728,420539,009,592136,053,349312,256,977632,313,515 OverallImpact 261,815,812530,509,5611,046,050,289155,733,826408,533,361899,364,977231,195,551524,090,3241,056,104,834 201120122013 Lausanne Region Canton ofVaud Switzerland Lausanne Region Canton ofVaud Switzerland Lausanne region Canton ofVaud Switzerland DirectImpact68,166,878149,040,292306,492,73781,207,153191,492,044357,055,02983,290,778179,941,945365,735,304 IndirectImpact 35,023,11861,665,519113,098,67731,684,48447,125,33084,341,42351,359,504104,167,069146,789,100 PrimaryIncome 103,189,996210,705,810419,591,414112,891,637238,617,374441,396,452134,650,281284,109,013512,524,404 InducedImpact 147,561,695309,910,574625,327,835161,435,040351,280,903657,477,311192,549,902418,232,588763,139,827 OverallImpact 250,751,691520,616,3851,044,919,249274,326,677589,898,2771,098,873,762327,200,184702,341,6011,275,664,231 TOTALACROSS2008–2013YEARLYAVERAGE2008–2013 Lausanne Region Canton ofVaud Switzerland Lausanne Region Canton ofVaud Switzerland DirectImpact393,761,055921,299,5031,875,291,09265,626,842153,549,917312,548,515 IndirectImpact 223,944,188403,563,416702,555,02937,324,03167,260,569117,092,505 PrimaryIncome 617,705,2431,324,862,9192,577,846,121102,950,874220,810,487429,641,020 InducedImpact 883,318,4981,951,126,5883,843,131,223147,219,750325,187,765640,521,870 OverallImpact 1,501,023,7413,275,989,5076,420,977,344250,170,623545,998,2511,070,162,891 TheEconomicImpactofInternationalSportsOrganisations inSwitzerland2008–2013 51
  • 56. 52 The Economic Impact of International Sports Organisations in Switzerland 2008–2013 Appendix 2 – Link Institute Survey Questionnaire (French) 141005 Questionnaire <00100> Selon vous où se trouve le siège du Comité International Olympique ? Diriez-vous… ENQ : lire EDV : RANDOM , SINGLE ANSWER <1> A Genève <2> A Zürich <3> A Lausanne <4> A Berne <5> Ailleurs en Suisse --------------------------------- <9> Ne se prononce pas <00100> EDV: Only if code <1>,<2>,<4>,<5>,<9> in <00100> Le siège du Comité International Olympique se trouve à Lausanne. <00200> En utilisant une échelle de note de1 à 5, 5 signifiant que vous êtes tout à fait d’accord avec les phrases que je vais vous lire, et 1 que vous n’êtes pas du tout d’accord, les notes intermédiaires vous permettant de nuancer votre jugement, veuillez noter les phrases suivantes : --------------------------------------------------------------------------- <1> Pas du tout d’accord <2-4> Nuance <5>Tout à fait d’accord <9> NSP --------------------------------------------------------------------------- ENQ : LIRE EDV : RANDOM <1. Je suis fier que le siège du CIO soit en Suisse <2. Il est important que la Suisse accueille les organisations sportives internationales <3. Le titre de Capitale Olympique est important pour Lausanne Source: Link Institute, Lausanne, 2015.
  • 57. 53 The Economic Impact of International Sports Organisations in Switzerland 2008–2013 Appendix 3 – Link Institute Survey Questionnaire (German) 141005 Fragebogen <00100> Wo befindet sich Ihrer Meinung nach der Sitz des Internationalen Olympischen Komitees? Würden Sie sagen … INT.: Vorlesen EDV : RANDOM , SINGLE ANSWER <1> In Genf <2> In Zürich <3> In Lausanne <4> In Bern <5> An einem anderen Ort in der Schweiz --------------------------------- <9> Äussert sich nicht dazu <00100> EDV: Only if code <1>,<2>,<4>,<5>,<9> in <00100> Der Sitz des Internationalen Olympischen Komitees befindet sich in Lausanne. <00200> Bitte beurteilen Sie die folgenden Aussagen anhand einer Skala von 1 bis 5. 5 bedeutet, dass Sie der Aussage, die ich Ihnen vorlese, voll und ganz zustimmen, und 1 bedeutet, dass Sie ihr ganz und gar nicht zustimmen. Mit den Noten dazwischen können Sie Ihr Urteil abstufen: --------------------------------------------------------------------------- <1> Stimme ganz und gar nicht zu <2-4> Abstufung <5> Stimme voll und ganz zu <9> Ich weiss es nicht --------------------------------------------------------------------------- INT.:VORLESEN EDV: RANDOM <1. Ich bin stolz darauf, dass der Sitz des IOK in der Schweiz ist <2. Es ist wichtig, dass die Schweiz die internationalen Sportorganisationen beherbergt <3. DerTitel Olympische Hauptstadt ist für Lausanne wichtig Source: Link Institute, Lausanne, 2015.
  • 58. 54 The Economic Impact of International Sports Organisations in Switzerland 2008–2013 Appendix 4 – Link Institute Survey summary of results Localisation du CIO Q201: Selon vous où se trouve le siège du Comité International Olympique ? Diriez-vous... A Lausanne A Geneve A Zurich A Berne Ailleurs en Suisse Ne se prononce pas Total [1332] Hommes [648] Femmes [648] 15-29 ans [303] 30-49 ans [577] 50-74 ans [452] SA [676] SR [656] VD [257] SR sans VD [399] 1 1 1 2 1 65 21 5 4 2 3 72 16 5 3 1 3 94 57 27 5 4 4 3 26 9 8 4 3 70 19 4 3 1 3 67 21 3 2 2 5 56 28 6 4 2 4 89 3 2 3 1 2 85 2 4 5 1 3 50 e prononce pas 0% 10% 20% 30% 40% 50% 60% 70% 80% 100% 90% Source: Link Institute, Lausanne, 2015. Note: 1,332 individuals were interviewed: 676 residents from the French part of Switzerland (SR) and 656 residents from the German part of Switzerland (SA). It was agreed that a balanced sample of residents should be obtained to correct the preponderance of residents living in the German-speaking part of Switzerland, because the majority of ISOs are located in the French part of Switzerland. TheTotal result is weighted to reflect the actual stratification of the Swiss population. VD stands for the ‘Canton of Vaud’.
  • 59. 55 The Economic Impact of International Sports Organisations in Switzerland 2008–2013 Source: Link Institute, Lausanne, 2015. Note: 1,332 individuals were interviewed: 676 residents from the French part of Switzerland (SR) and 656 residents from the German part of Switzerland (SA). It was agreed that a balanced sample of residents should be obtained to correct the preponderance of residents living in the German-speaking part of Switzerland, because the majority of ISOs are located in French part of Switzerland. TheTotal result is weighted to reflect the actual stratification of the Swiss population. VD stands for the ‘Canton of Vaud’. Perception du CIO: Je suis fier que le siège du CIO soit en Suisse Q202: En utilisant une échelle de note de 1 à 5, 5 signifiant que vous êtes tout à fait d’accord avec les phrases que je vais vous lire, et 1 que vous n’êtes pas du tout d’accord, les notes intermédiaires vous permettant de nuancer votre jugement, veuillez noter la phrase suivante: Total [1332] Hommes [648] Femmes [648] 15-29 ans [303] 30-49 ans [577] 50-74 ans [452] SA [676] SR [656] VD [257] SR sans VD [399] 30 19 24 13 12 2 30 18 25 12 12 3 30 19 23 14 2 12 25 21 26 14 12 2 29 17 27 15 10 2 33 19 20 11 14 3 23 19 26 15 14 3 48 18 18 8 6 2 50 13 18 7 9 3 47 1 21 17 6 8 (5) Tout a fait d’accord 4 3 2 (1) Pas du tout d'accord Ne se prononce pas 0% 10% 20% 30% 40% 50% 60% 70% 80% 100% 90%
  • 60. 56 The Economic Impact of International Sports Organisations in Switzerland 2008–2013 Perception du OSI: Il est important que la Suisse accueille les organisations sportives internationales Q202: En utilisant une échelle de note de 1 à 5, 5 signifiant que vous êtes tout à fait d’accord avec les phrases que je vais vous lire, et 1 que vous n’êtes pas du tout d’accord, les notes intermédiaires vous permettant de nuancer votre jugement, veuillez noter la phrase suivante: Source: Link Institute, Lausanne, 2015. Note: 1,332 individuals were interviewed: 676 residents from the French part of Switzerland (SR) and 656 residents from the German part of Switzerland (SA). It was agreed that a balanced sample of residents should be obtained to correct the preponderance of residents living in the German-speaking part of Switzerland, because the majority of ISOs are located in French part of Switzerland. TheTotal result is weighted to reflect the actual stratification of the Swiss population. VD stands for the ‘Canton of Vaud’. Total [1332] Hommes [648] Femmes [648] 15-29 ans [303] 30-49 ans [577] 50-74 ans [452] SA [676] SR [656] VD [257] SR sans VD [399] 32 26 24 9 7 2 33 26 23 7 9 2 31 26 26 9 2 6 30 31 24 8 6 1 31 25 26 10 7 1 34 24 23 9 7 3 26 26 27 11 8 2 49 26 17 4 3 1 48 24 17 4 5 2 49 1 27 17 2 4 (5) Tout a fait d’accord 4 3 2 (1) Pas du tout d'accord Ne se prononce pas 0% 10% 20% 30% 40% 50% 60% 70% 80% 100% 90%
  • 61. 57 The Economic Impact of International Sports Organisations in Switzerland 2008–2013 (5) Tout a fait d’accord 4 3 2 (1) Pas du tout d'accord Ne se prononce pas 0% 10% 20% 30% 40% 50% 60% 70% 80% 100% 90% Total [1332] Hommes [648] Femmes [648] 15-29 ans [303] 30-49 ans [577] 50-74 ans [452] SA [676] SR [656] VD [257] SR sans VD [399] 33 27 21 10 6 3 33 25 21 8 10 3 33 28 22 9 3 6 24 23 27 18 6 2 37 27 20 7 6 3 34 29 18 7 8 4 27 28 23 11 8 3 50 25 15 6 3 1 53 24 15 3 3 2 47 1 25 15 3 9 0% 10% 20% 30% 40% 50% 60% 70% 80% 100% 90% Source: Link Institute, Lausanne, 2015. Note: 1,332 individuals were interviewed: 676 residents from the French part of Switzerland (SR) and 656 residents from the German part of Switzerland (SA). It was agreed that a balanced sample of residents should be obtained to correct the preponderance of residents living in the German-speaking part of Switzerland, because the majority of ISOs are located in French part of Switzerland. TheTotal result is weighted to reflect the actual stratification of the Swiss population. VD stands for the ‘Canton of Vaud’. Perception du CIO: Le titre de Capitale Olympique est important pour Lausanne Q202: En utilisant une échelle de note de 1 à 5, 5 signifiant que vous êtes tout à fait d’accord avec les phrases que je vais vous lire, et 1 que vous n’êtes pas du tout d’accord, les notes intermédi- aires vous permettant de nuancer votre jugement, veuillez noter la phrase suivante:
  • 62.
  • 63.
  • 64. AISTS Founding members ABOUTTHE AISTS The International Academy of Sports Science andTechnology (AISTS), is committed to professionalising sports management through the three core activity areas of continuing education, applied research and providing an engaging platform for industry connections. Founded as a not-for-profit organisation in 2000, the AISTS’s Founding Members ­— the International Olympic Committee, the EPFL, the University of Lausanne, the University of Geneva, IMD Business School, Ecole Hôtelière de Lausanne, the City of Lausanne and the Canton ofVaud — all recognise the importance of meeting the evolving knowledge needs of today’s sports managers. Through its education services, the AISTS prepares tomorrow’s international sports managers with the Master in Sports Administration andTechnology (AISTS MSA) held each year in Lausanne; provides professional development opportunities to international sport organisations; and onsite training for major event organisers. The AISTS’s applied research arm conducts independent and commissioned projects, in addition to helping sports organisations and federations navigate an increasingly complex sport landscape through advisory services.The AISTS areas of focus line principally in major sport events, international sport administration and management, business and development of sport, as well as sport for social and economic impact. International Academy of Sports Science andTechnology EPFL Innovation Park Building C Switzerland info@aists.org Tel: +41(0)21 693 85 93 www.aists.org 1015 Lausanne